Social Media Blog

Social Media Marketing Tips: Optimising your Social Media Presence for More Conversions

Why Social Media Optimisation Matters Social platforms have over 4.48 billion users around the world. The average internet user spends 145 minutes on social media daily, and 50% of users search for B2B brand information up to 12 times before buying.  This makes...

28 of the Best Marketing and Business Podcasts for Business Owners and Entrepreneurs

Marketing and business podcasts (and why they’re an effective marketing tool) We thought we’d take a look at some of the best marketing and business podcasts online, and how these can help your B2B lead generation strategy. Podcasts are becoming a powerful element in...

Why You Need a Successful B2B Social Media Marketing Strategy for 2021

Why is Social Media Important for Businesses? Social media is an integral part of our lives, so it makes sense that a B2B social media strategy should be an integral part of your company's marketing plan. As of July 2021, there were a reported 4.48 billion social...

How to Plan and Review a Winning Social Media Strategy

Does your business have a social media strategy? If your answer is no, then you're missing out on the chance to sell to over 4.4 billion online prospects. You might also be losing out on the opportunity to build and write your own success stories. Currently, global...

Marketing during Coronavirus: How to use social media to market your business throughout COVID-19

Although it may be tempting, taking your foot off the pedal and dialling back on marketing during Coronavirus could impact your business severely. Unsurprisingly, preliminary studies have revealed that internet use has surged by 50% since we have all been told to stay...

Working Remotely: An Interview With 100 Pound Social’s Head Of Social Media

Emma heads up the social media team at 100 Pound Social. We had a 10-minute chat with Emma to find out what it's like to work for a fully remote company and how she helps 100 Pound Social's clients succeed on social media.   Contact us to discuss how 100 Pound...

The 11 Best Social Media Tools For Small Businesses

There is a whole world of social media tools and platforms out there for small businesses. These tools will make your life easier and make your social media marketing more effective. And thankfully, you don’t have to shell out a small fortune to get your hands on many...

Quick Ways To Get More Facebook Likes

Does it ever feel like you’re the only visitor to your Facebook Page? Do your carefully crafted posts regularly receive a grand total of zero Likes? Don’t worry, you’re not alone. Getting your posts in front of your ideal customers is getting harder...

7 Social Media Marketing Metrics Every Business Owner Should Understand

  Written by Victoria Lee   Understand the impact of your social media investment is vital. This post highlights the metrics you should be tracking. 1. Follower growth Follower growth is the most basic signal that your business is gaining social media...

How to Define Your Brand’s Tone of Voice

Is tone of voice part of your brand's official communication strategy? It should be, and this article will help you understand why. Settling on the right tone of voice for your brand is one of the best decisions that you could ever make for your...

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How to Define Your Brand’s Tone of Voice

How to Define Your Brand’s Tone of Voice

Is tone of voice part of your brand's official communication strategy? It should be, and this article will help you understand why. Settling on the right tone of voice for your brand is one of the best decisions that you could ever make for your...

Why LinkedIn Is The Most Effective B2B Marketing Tool

Why LinkedIn Is The Most Effective B2B Marketing Tool

Listen up: LinkedIn has huge potential for your business. Despite the ever-growing popularity of social media platforms like Facebook and Instagram, LinkedIn remains the most powerful B2B marketing and sales platform. Get your business seen by...

LinkedIn: Post Examples

LinkedIn: Post Examples

      LinkedIn is the most important marketing platform for B2B (business to business) companies. About 90% of 100 Pound Social's customers are B2B. We have a wealth of experience creating LinkedIn posts for a variety of clients in...

"100 Pound Social have taken away all of the social media headaches"

Lee Morgan, DA Systems

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