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Social Media Strategy for Small Businesses Small business owners often struggle to create and manage an effective social media strategy. However, social media marketing has significant advantages for businesses of any size. It can be an incredibly effective way to...
Why Your Business Needs a Blog You might be wondering ‘why should a new business owner, with limited resources, invest their time and money into adding a blog to their site?’ The answer is simple: blogging is a great way to reach new clients and establish yourself as...
How to use the Right Tools to Grow Your Business Social media has become an essential part of any marketing strategy, and small businesses are certainly not exempt from this rule. With various tools now available that include features such as analytics,...
Small Business Tools to Grow Your Business MIT Professor Neil Gershenfeld once said: “Give ordinary people the right tools, and they will design and build the most extraordinary things.” We couldn’t agree more. At 100 Pound Social, we firmly believe that running...
Interested in Finding Someone to Outsource Your Social Media to? So, you are finally ready to take the plunge and have someone manage your social media for you. As a business owner, it can be hard to know when to let one aspect go and outsourcing, while incredibly...
Social Media Posting Times: When to Post to Social Media They say timing is everything. Whether it’s that perfect punchline to a joke, or introducing yourself to a crush in a cafe, timing can be the difference between a smashing triumph and awkward heartbreaking...
What are Social Media Marketing Metrics? Social media is a key part of your wider marketing strategy. It's business-critical to understand the impact of your social media strategy and how to measure social media marketing performance. So, what are metrics in social...
How to Use Curated Content Content curation is often used in the context of art and collecting, but it can be applied to pretty much anything. In the digital marketing world, content curation is the act of finding, filtering, and sharing relevant and valuable content...
How Social Media Engagement Benefits Your Business Your social media strategy should focus on more than just increasing your brand presence. It should be about engaging your audience as well. More than half the world’s population uses social media, with the...
Using LinkedIn Marketing for Lead Generation We've all heard about how businesses are leveraging their online presence to generate leads, especially those in the business-to-business (B2B) arena, but have you ever wondered how you could utilise these strategies for...
Engaging With Existing Clients Retaining existing customers is just as important as attracting new ones for any businesses. While you can increase sales by pushing product promotions and advertising, you can also do this by optimising your LinkedIn profile. Your...
The Business Storytelling Show, with Christoph Trappe, has been recognised as one of the top 20 storytelling podcasts. Christoph's show is also in the top 5% of podcasts worldwide. Christoph talks with business owners, thought-leaders and industry experts, sharing...
Why Your Business Should be Using LinkedIn As one of the world’s largest online professional networks, LinkedIn is an important marketing platform for B2B (business to business) companies. It’s where business connections are made and where you can engage with a...
What Should I Post on LinkedIn? As of 2022, LinkedIn boasts over 810 million users worldwide, and is one of the top social media platforms for growing your business. With statistics like this, every B2B company should be utilising LinkedIn to expand their business -...
Marketing Reads and Business Books: the Source of Real Expertise Are you a fan of business and marketing reads in book format, or is your information-sourcing purely digital these days? In today’s hectic world it’s never been easier to find the information you’re...
The Importance of Your Agency Brand Social media not only has over 4.55 billion users, but these users are active on an average of 6.6 different platforms. Social media has become a fundamental part of our lives, and it's set to grow further. Due to the wide range of...
Lorraine Ball's More than a Few Words Podcast is described as a 'Marketing Conversation for Business Owners'. In each episode, entrepreneur, author, and professional speaker Lorraine chats with business leaders across the globe, on topics ranging from marketing and...
The Importance of a Social Media Presence If you’re a digital marketing agency, you're well versed in the business of marketing for others. Whether your speciality is B2B, B2C, or caters to both, you may already be aware of why your digital marketing agency needs a...
How to Ensure Your Agency's Digital Marketing Strategy is a Winner Growing your digital marketing agency can be challenging. At times, it can feel like a full-time job. On top of that, there’s the daunting task of staying ahead of your competitors - did you know that...
2021 and Social Media If you’re a business looking to grow, you simply have to use social media as part of your marketing strategy. Continued bouts of restriction, lockdown, and isolation have led to more time spent online, and increased media immersion. Audiences are...
What are White Label Services? White label services are popular amongst smaller marketing agencies who might not have the capacity, resources, and/or desire to expand their in-house operations, but still want to be able to provide competitive services. White...
Which Social Media Platforms Are You Using? Nowadays there are more social media platforms than ever, and it’s easy to feel overwhelmed, and unsure about which ones are right for your agency. You need to think carefully about your clients and audience to develop the...
Are You Making the Most of Social Media? Social media gives your business access to over 4.4 billion online prospects. This is almost equal to 57% of the world’s population. In addition, the average social media user spends at least 3 hours a day across the platforms...
Do You Have a referral programme for Your Marketing Agency? Even though marketing or social media agencies are considered social media experts, there are still times when it's a challenge to find new clients and leads. Have you considered a referral programme...
What is MarTech? ‘MarTech’ is an abbreviation of ‘marketing technology’. It's an umbrella term for the modern digital marketing tools available to assist you in boosting your marketing campaigns and strategies. It's becoming normal for businesses and agencies to have...
Why Does Your Call to Action Matter? The call to action is arguably the most important, yet most overlooked aspect of any marketing message. It’s also the difference between losing a potential customer and making a sale. First, let’s look at what a CTA actually is......
Why Does MarTech Matter? It's important for B2B marketers to stay up-to-date with the latest social media marketing technology to deliver their social media strategic visions effectively. Today great social media doesn’t just happen. It needs to be carefully crafted,...
Why is Social Media Management Important? Social media marketing is essential to modern businesses. However, success here goes beyond just scheduling the odd topical or promo post. Having an effective social media management strategy in place is...
Social Media Lead Generation Today, social media lead generation is a key part of every business-to-business marketing (or B2B) lead generation strategy. Across the globe, social media has more than 3.9 billion users. These people are potential leads and some of...
The Rise of Social Media With over half of the global population now using social media, businesses worldwide continue to make social media a priority in their digital marketing strategy. The sheer volume of people using social media makes it more important than ever...
Do You Have a B2B Digital Marketing Strategy? A well thought out B2B digital marketing strategy is crucial to growing your business online. It creates a base to adjust plans, measure the success of campaigns, and boost engagements. Of course, your business also needs...
Social media has over 3.6 billion monthly active users in 2021. That means about half of the human population is using social accounts in their daily lives. People use social media platforms like Facebook, Instagram, and Twitter to reach out to their old friends and...
Is It Possible to Create LinkedIn Posts for 'Boring' Businesses? Industries and businesses considered ‘boring’ can often struggle with compelling content for social media, but in reality it doesn’t have to be hard to create engaging LinkedIn posts for 'boring'...
Do You Need a Social Media Marketing Team? Social media management has become one of the most sought-after marketing services in the past decade—in 2021 alone, 91.9% of companies with 100 or more employees were expected to utilise some form of social media management...
Why is LinkedIn an Important Platform? Unlike other social media platforms, users visit LinkedIn to engage with business-related content for a specific purpose. With over 660+ million professionals, 40+ Million decision-makers, including 260,000 C-suite executives,...
Is Social Media Video Marketing Important? As technology continues to advance, there's never been a better time to incorporate video into your digital marketing and social media strategies. The marketing world is becoming more and more reliant on digital output...
Why Social Media Optimisation Matters Social platforms have over 4.48 billion users around the world. The average internet user spends 145 minutes on social media daily, and 50% of users search for B2B brand information up to 12 times before buying. This makes...
Marketing and Business Podcasts (and Why They’re an Effective Marketing Tool) We thought we’d take a look at some of the best marketing and business podcasts online, and how these can help your B2B lead generation strategy. Podcasts are becoming a powerful element in...
Why Is Social Media Important for Businesses? Social media is an integral part of our lives, so it makes sense that a B2B social media strategy should be an integral part of your company's marketing plan. As of July 2021, there were a reported 4.48 billion social...
Does Your Business Have a Social Media Strategy? If your answer is no, then you're missing out on the chance to sell to over 4.4 billion online prospects. You might also be losing out on the opportunity to build and write your own success stories. Currently, global...
Although it may be tempting, taking your foot off the pedal and dialling back on marketing during Coronavirus could impact your business severely. Unsurprisingly, preliminary studies have revealed that internet use has surged by 50% since we have all been told to stay...
Does it ever feel like you’re the only visitor to your Facebook Page? Do your carefully crafted posts regularly receive a grand total of zero Likes? Don’t worry, you’re not alone. Getting your posts in front of your ideal customers is getting harder...
Is tone of voice part of your brand's official communication strategy? It should be, and this article will help you understand why. Settling on the right tone of voice for your brand is one of the best decisions that you could ever make for your...
Instagram is fast becoming a platform which many people use on a daily basis. However, it is more than just a place to share “food porn” or snaps of your latest holiday. It also represents an incredible digital marketing opportunity for businesses....
Let’s start at square one. A landing page is a purpose-built webpage that has been created to achieve a specific objective. That objective can be collecting email addresses, directing users through a sales funnel, or an ecommerce page to sell a...
LinkedIn has swiftly become a critical B2B business marketing platform. The platform is ideal for expanding your customer base and building relationships with new clients. LinkedIn's newsfeed allows you to regularly get your business in front of...
It’s competitive being in business, and increasingly difficult to retain a strong online presence in an over-saturated digital marketplace. So many businesses are getting lost online among a sea of competitors. So how can you avoid this happening...
We all know that social media is one of the most effective ways to reach the masses. However, do you know what kind of content converts best in terms of sparking interest and increasing your return on investment? Would you like your business to...
Contrary to popular belief, good social media posts don’t just happen. Like a skilfully baked cake, all the elements have to be put together in just the right way to produce a masterpiece. Now, more than ever, it's vital to carefully consider each...
Listen up: LinkedIn has huge potential for your business. Despite the ever-growing popularity of social media platforms like Facebook and Instagram, LinkedIn remains the most powerful B2B marketing and sales platform. Get your business seen by...
Is your social media content as good as it could be? If your B2B or B2C content isn’t up to scratch, you could be missing out. Social Commerce is one of the fastest-growing methods of online selling. Users of social media check their feeds...
Facebook has continued to dominate the social media marketing segment since its inception 14 years ago. As of 9th August 2019, the social platform had 2.41 billion monthly users. According to Facebook's Company Info, 1.95 billion people accessed the...
Hashtags and social media have long gone hand-in-hand as a tool to inform, update and search for topics of interest. However, whilst their use is a given on most platforms, hashtagging on LinkedIn has been a bit of a hokey-cokey affair - they’ve...
This article is written by Victoria Lee, CEO of 100 Pound Social. Find her on LinkedIn here. Why Should You Optimise Your LinkedIn Profile When you are selling through LinkedIn, your Profile becomes your ‘website’. It’s the place prospects learn about you and your...
There's no denying the fact that social media is a powerhouse when it comes to business growth. Business-to-consumer marketing, commonly known as B2C marketing is an area of your business that can benefit from using the right social media channels. ...
I’ve put together a list of tips that will help you expand your social presence, and begin utilise your social media pages to attract new customers and increase awareness of your business
Here’s are our favourite 9 FREE photo websites. Discover stunning images – without copyright limitations – that you can use on your website and blog, and in your social media posts.
Take a look at the types of posts we publish to our customers’ social media pages. The sort of posts we create for your social media pages will depend on your business and the goals preferences you tell us about in your Onboarding Questionnaire....
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