Read the latest news in Social Media Management, Blogging,
Digital Marketing, & Content Creation.
With over 134.5 million daily active users, LinkedIn has evolved far beyond its humble origins as a simple recruitment tool. LinkedIn represents a golden opportunity for small businesses to build brand awareness, establish industry authority, and connect with...
Regular LinkedIn audits can make a big difference to your professional success and brand growth. A methodical review of your profile helps you stay up to date with LinkedIn's features and keeps your profile working effectively...
In today’s digital environment, LinkedIn has become a key platform for B2B sales professionals. As the platform evolves and its user base grows in 2025, so too must the strategies for effective outreach. Personalised, strategic outreach is no longer optional but...
LinkedIn is a platform for professional networking and sales outreach. However, connecting with potential clients isn't enough. The real magic happens in the follow-up. Effective LinkedIn follow-up messages can distinguish between a missed opportunity and a...
Are you looking for the secret to successful blogging? The short answer is: to have a successful blog, you need an effective blog strategy. Strategy is the brain; blogs are the output. Here’s why a B2B blogging strategy is fundamental to the success of your B2B...
LinkedIn is a key platform for B2B companies and its Showcase Pages can be used in several ways to boost business. Appealing to all your prospective clients with just one business page can be tricky, so Showcase Pages are necessary to target relevant content to...
Promoting your business on social media is vital but can be tough - in 2024, marketing on LinkedIn has rocketed to the top of the list when it comes to making the most of social media platforms to help your business grow. LinkedIn's strategic decision to cater to a...
Before creating a social media post, it's important to understand its purpose. Are you going to inform, entertain, or promote a service to your audience? Having a clear goal will help you create the best and most effective social media post. This...
Do you need help getting your business noticed on LinkedIn? Are you struggling to find leads and prospects? These are common issues, but don't worry—there are plenty of sophisticated LinkedIn marketing tools that can boost the effectiveness of your B2B...
In B2B marketing, generating leads and connecting with your audience is absolutely crucial. If you are finding it difficult for your company to get noticed in a crowded online space, it is likely that you need a B2B newsletter. This article will help you learn how to...
Standing out on social media is tough for businesses. To succeed, you need strong B2B marketing campaigns. Learning from some of the most effective B2B social media marketing examples from other successful businesses can greatly benefit your company. Marketers...
Revenue growth generated by existing clients is more crucial than ever in today's highly competitive business environment. Practical strategies for retaining clients focus on encouraging frequent purchases and maximising every client's profit. These strategies...
The most important element of an effective B2B content marketing strategy is ensuring your content is precisely aligned with your B2B content funnel. Optimising the effectiveness of your content marketing strategies is crucial for your business's overall success since...
Are you struggling to keep up with creating fresh content for your B2B business's social media channels? As a business owner, maintaining an online presence for your company is vital but it’s incredibly time-consuming. That's where social media content curation...
Social media is a key part of your wider marketing strategy. Businesses must understand the impact of their social media strategies and how to measure their social media marketing performance. Tracking your metrics across social media can help you make data-informed,...
Blogging is a great tool for small businesses. It helps you connect with your clients, share helpful information, and improve your online presence. There’s a sea of insightful blogs out there to guide small business owners on marketing, social media, content...
If you are only using LinkedIn for networking, you are not getting the most out of this powerful platform. LinkedIn is also a great social channel to drive forward your B2B content marketing and lead generation efforts. Why? LinkedIn has a larger audience than you...
A LinkedIn business page is a great place for your audience to get acquainted with your B2B business digitally. LinkedIn is the most popular and effective social media platform for B2B companies. Not just because it's predicted to have 828.43 million active users by...
Did you know that 90% of B2B clients consider it essential that companies offer relevant content throughout the buying process - not just during the purchase or acquisition stage? For small B2B business owners and founders, it's vital to put a comprehensive B2B...
Getting the timing right on your posts to social media can make all the difference in reaching your audience effectively. In this blog, we'll look at the various platforms' optimal posting times to maximise engagement and visibility for B2B business owners. Knowing...
Why are certain businesses successful on social media, whereas others seem to flounder in a void? The key is understanding who's behind the screen. Social media audience analysis is more than just a catchphrase. It's the core of any B2B business’s effective social...
If you are looking to boost your B2B business engagement with your clients, newsletters are a powerful tool for companies to connect with their audience and share valuable information. In the business world, communication is key and newsletters play a crucial...
![What Is the LinkedIn Algorithm and How Does It Work? [2024 Updates]](https://100poundsocial.com/wp-content/uploads/2024/03/LinkedIn-Algorithm-Blog-Post-feature-Image-400x250.png)
Have you ever wondered how LinkedIn decides which posts to show in your feed? How does LinkedIn work to ensure you see the most relevant content? In this blog, you'll learn how the LinkedIn algorithm works and what you need to do to make the most of it. What is...
When writing LinkedIn job titles for their LinkedIn profile, many people opt for the "just-the-facts" approach, listing only their company or job name on their profile - but your LinkedIn job title and profile present the chance to capture people’s attention and...
Have you ever wondered if you should get help with your social media presence? Maybe you find it tricky to keep up with posting and engaging with your audience. You're not alone, as many businesses struggle with the time-consuming job. That's why we're here to...
Social media content creators have become a major part of digital marketing. More and more businesses are turning to them and investing in their expertise. Their job is to understand what resonates with the audience and effectively incorporate it into the content,...
Making your social media post ideas more interesting leads to more interaction, which helps get more attention for your business. Here are some easy and practical tips to increase engagement on your social media platforms. What is Social Media Post Engagement?...
Have you ever found yourself scrolling through your social media feed, wondering how some B2B companies manage to create content that grabs your attention and keeps you engaged? In the ever-evolving age of social media, staying ahead with B2B social media...
If you want to up your social media game, look no further than 100 Pound Social. Are you short of time? Have limited resources? Or perhaps you’re just disinterested in social media - algorithms, engagement, and platform rules are not your bag. 100 Pound Social has...
Posting regularly to LinkedIn is the best move your company will ever make. This guide will tell you why, share the best tools to schedule LinkedIn posts, and show you how to reap the maximum benefits from your LinkedIn strategy. So, you must be wondering, why...
[Updated November 16, 2023] The Best Examples of Good LinkedIn Posts With a community exceeding 900 million professionals, LinkedIn is a must-have for small business owners and startup founders looking to reach new clients and convert prospects. After founding 100...
Social Media Strategy for Small Businesses Small business owners often struggle to create and manage an effective social media strategy. However, social media marketing has significant advantages for businesses of any size. It can be an incredibly effective way to...
How to use the Right Tools to Grow Your Business Social media has become an essential part of any marketing strategy, and small businesses are certainly not exempt from this rule. With various tools now available that include features such as analytics,...
Small Business Tools to Grow Your Business MIT Professor Neil Gershenfeld once said: “Give ordinary people the right tools, and they will design and build the most extraordinary things.” We couldn’t agree more. At 100 Pound Social, we firmly believe that running...
How Social Media Engagement Benefits Your Business Your social media strategy should focus on more than just increasing your brand presence. It should be about engaging your audience as well. More than half the world’s population uses social media, with the...
Using LinkedIn Marketing for Lead Generation We've all heard about how businesses are leveraging their online presence to generate leads, especially those in the business-to-business (B2B) arena, but have you ever wondered how you could utilise these strategies for...
The Business Storytelling Show, with Christoph Trappe, has been recognised as one of the top 20 storytelling podcasts. Christoph's show is also in the top 5% of podcasts worldwide. Christoph talks with business owners, thought-leaders and industry experts, sharing...
What Should I Post on LinkedIn? As of 2022, LinkedIn boasts over 810 million users worldwide, and is one of the top social media platforms for growing your business. With statistics like this, every B2B company should be utilising LinkedIn to expand their business -...
Marketing Reads and Business Books: the Source of Real Expertise Are you a fan of business and marketing reads in book format, or is your information-sourcing purely digital these days? In today’s hectic world it’s never been easier to find the information you’re...
The Importance of Your Agency Brand Social media not only has over 4.55 billion users, but these users are active on an average of 6.6 different platforms. Social media has become a fundamental part of our lives, and it's set to grow further. Due to the wide range of...
Lorraine Ball's More than a Few Words Podcast is described as a 'Marketing Conversation for Business Owners'. In each episode, entrepreneur, author, and professional speaker Lorraine chats with business leaders across the globe, on topics ranging from marketing and...
The Importance of a Social Media Presence If you’re a digital marketing agency, you're well versed in the business of marketing for others. Whether your speciality is B2B, B2C, or caters to both, you may already be aware of why your digital marketing agency needs a...
How to Ensure Your Agency's Digital Marketing Strategy is a Winner Growing your digital marketing agency can be challenging. At times, it can feel like a full-time job. On top of that, there’s the daunting task of staying ahead of your competitors - did you know that...
What are White Label Services? White label services are popular amongst smaller marketing agencies who might not have the capacity, resources, and/or desire to expand their in-house operations, but still want to be able to provide competitive services. White...
Which Social Media Platforms Are You Using? Nowadays there are more social media platforms than ever, and it’s easy to feel overwhelmed, and unsure about which ones are right for your agency. You need to think carefully about your clients and audience to develop the...
Are You Making the Most of Social Media? Social media gives your business access to over 4.4 billion online prospects. This is almost equal to 57% of the world’s population. In addition, the average social media user spends at least 3 hours a day across the platforms...
Do You Have a referral programme for Your Marketing Agency? Even though marketing or social media agencies are considered social media experts, there are still times when it's a challenge to find new clients and leads. Have you considered a referral programme...
What is MarTech? ‘MarTech’ is an abbreviation of ‘marketing technology’. It's an umbrella term for the modern digital marketing tools available to assist you in boosting your marketing campaigns and strategies. It's becoming normal for businesses and agencies to have...
Why Does Your Call to Action Matter? The call to action is arguably the most important, yet most overlooked aspect of any marketing message. It’s also the difference between losing a potential customer and making a sale. First, let’s look at what a CTA actually is......
Why Does MarTech Matter? It's important for B2B marketers to stay up-to-date with the latest social media marketing technology to deliver their social media strategic visions effectively. Today great social media doesn’t just happen. It needs to be carefully crafted,...
Why is Social Media Management Important? Social media marketing is essential to modern businesses. However, success here goes beyond just scheduling the odd topical or promo post. Having an effective social media management strategy in place is...
Social Media Lead Generation Today, social media lead generation is a key part of every business-to-business marketing (or B2B) lead generation strategy. Across the globe, social media has more than 3.9 billion users. These people are potential leads and some of...
The Rise of Social Media With over half of the global population now using social media, businesses worldwide continue to make social media a priority in their digital marketing strategy. The sheer volume of people using social media makes it more important than ever...
Do You Have a B2B Digital Marketing Strategy? A well thought out B2B digital marketing strategy is crucial to growing your business online. It creates a base to adjust plans, measure the success of campaigns, and boost engagements. Of course, your business also needs...
Social media has over 3.6 billion monthly active users in 2021. That means about half of the human population is using social accounts in their daily lives. People use social media platforms like Facebook, Instagram, and Twitter to reach out to their old friends and...
Is It Possible to Create LinkedIn Posts for 'Boring' Businesses? Industries and businesses considered ‘boring’ can often struggle with compelling content for social media, but in reality it doesn’t have to be hard to create engaging LinkedIn posts for 'boring'...
Do You Need a Social Media Marketing Team? Social media management has become one of the most sought-after marketing services in the past decade—in 2021 alone, 91.9% of companies with 100 or more employees were expected to utilise some form of social media management...
Is Social Media Video Marketing Important? As technology continues to advance, there's never been a better time to incorporate video into your digital marketing and social media strategies. The marketing world is becoming more and more reliant on digital output...
Why Social Media Optimisation Matters Social platforms have over 4.48 billion users around the world. The average internet user spends 145 minutes on social media daily, and 50% of users search for B2B brand information up to 12 times before buying. This makes...
Marketing and Business Podcasts (and Why They’re an Effective Marketing Tool) We thought we’d take a look at some of the best marketing and business podcasts online, and how these can help your B2B lead generation strategy. Podcasts are becoming a powerful element in...
Why Is Social Media Important for Businesses? Social media is an integral part of our lives, so it makes sense that a B2B social media strategy should be an integral part of your company's marketing plan. As of July 2021, there were a reported 4.48 billion social...
Does Your Business Have a Social Media Strategy? If your answer is no, then you're missing out on the chance to sell to over 4.4 billion online prospects. You might also be losing out on the opportunity to build and write your own success stories. Currently, global...
Does it ever feel like you’re the only visitor to your Facebook Page? Do your carefully crafted posts regularly receive a grand total of zero Likes? Don’t worry, you’re not alone. Getting your posts in front of your ideal customers is getting harder...
Is tone of voice part of your brand's official communication strategy? It should be, and this article will help you understand why. Settling on the right tone of voice for your brand is one of the best decisions that you could ever make for your...
Instagram is fast becoming a platform which many people use on a daily basis. However, it is more than just a place to share “food porn” or snaps of your latest holiday. It also represents an incredible digital marketing opportunity for businesses....
Let’s start at square one. A landing page is a purpose-built webpage that has been created to achieve a specific objective. That objective can be collecting email addresses, directing users through a sales funnel, or an ecommerce page to sell a...
LinkedIn has swiftly become a critical B2B business marketing platform. The platform is ideal for expanding your customer base and building relationships with new clients. LinkedIn's newsfeed allows you to regularly get your business in front of...
It’s competitive being in business, and increasingly difficult to retain a strong online presence in an over-saturated digital marketplace. So many businesses are getting lost online among a sea of competitors. So how can you avoid this happening...
We all know that social media is one of the most effective ways to reach the masses. However, do you know what kind of content converts best in terms of sparking interest and increasing your return on investment? Would you like your business to...
Contrary to popular belief, good social media posts don’t just happen. Like a skilfully baked cake, all the elements have to be put together in just the right way to produce a masterpiece. Now, more than ever, it's vital to carefully consider each...
Listen up: LinkedIn has huge potential for your business. Despite the ever-growing popularity of social media platforms like Facebook and Instagram, LinkedIn remains the most powerful B2B marketing and sales platform. Get your business seen by...
Is your social media content as good as it could be? If your B2B or B2C content isn’t up to scratch, you could be missing out. Social Commerce is one of the fastest-growing methods of online selling. Users of social media check their feeds...
Facebook has continued to dominate the social media marketing segment since its inception 14 years ago. As of 9th August 2019, the social platform had 2.41 billion monthly users. According to Facebook's Company Info, 1.95 billion people accessed the...
Hashtags and social media have long gone hand-in-hand as a tool to inform, update and search for topics of interest. However, whilst their use is a given on most platforms, hashtagging on LinkedIn has been a bit of a hokey-cokey affair - they’ve...
This article is written by Victoria Lee, CEO of 100 Pound Social. Find her on LinkedIn here. Why Should You Optimise Your LinkedIn Profile When you are selling through LinkedIn, your Profile becomes your ‘website’. It’s the place prospects learn about you and your...
There's no denying the fact that social media is a powerhouse when it comes to business growth. Business-to-consumer marketing, commonly known as B2C marketing is an area of your business that can benefit from using the right social media channels. ...
I’ve put together a list of tips that will help you expand your social presence, and begin utilise your social media pages to attract new customers and increase awareness of your business
Here’s are our favourite 9 FREE photo websites. Discover stunning images – without copyright limitations – that you can use on your website and blog, and in your social media posts.
Take a look at the types of posts we publish to our customers’ social media pages. The sort of posts we create for your social media pages will depend on your business and the goals preferences you tell us about in your Onboarding Questionnaire....
Discover how to create LinkedIn posts that:
✔️ engage prospects
✔️ highlight expertise
✔️ generate growth
🔥 Since 2017, 100 Pound Social has created 500,000+ social media posts for 1,000+ small businesses.
👇🏼 This FREE eBook shares our LinkedIn secrets 👇🏼