TRY NOW: 20-day Money-Back Guarantee

Expert social media from £100 / mo

Social Media Tips to help you Create the Best LinkedIn Posts for ‘Boring’ Businesses

By Lucy Barton
November 4, 2021

Is it possible to create LinkedIn posts for ‘boring’ businesses?

Industries and businesses considered ‘boring’ can often struggle with compelling content for social media, but in reality it doesn’t have to be hard to create engaging LinkedIn posts for ‘boring’ businesses!

LinkedIn has quickly established itself as one of the greatest tools for social media marketing, recruitment and establishing a strong brand presence.

So, is your business making the most one of the most powerful tools for social media outreach? 

LinkedIn Growth

LinkedIn has confirmed the accounts of 675 million users worldwide and claims that roughly 50% of businesses with 100 or more employees use LinkedIn as a powerful marketing tool.

This growth is expected to continue rapidly year over year, as more companies present their brand offering and work to build a legacy through the world’s top professional networking site. 

LinkedIn marketing can be harnessed to not only boost brand presence online but can also be tailored to direct users into your sales funnel, boost conversions, and build a strong overall rapport with your customers to create loyal brand followers for a lifetime—for entrepreneurs and business owners in any niche! 

In this article, we’ll be examining the top social media strategies to use with LinkedIn, how to create LinkedIn posts for ‘boring’ businesses, and how to efficiently outsource your social media tasks so that you can focus  your time where it truly matters – running your business. 

Free Social Media Plan

Why your business should have a social media strategy on LinkedIn 

A common misconception among businesses is that they do not need to  have a  social media strategy. This can be due to a fear of lack of engagement, a lack of knowledge or the best strategy to employ, or the pervasive thought that their sector will not be ‘marketable’ on social media. 

Every niche is marketable, able to create a following and make an impact on social media. All that this requires is a clear brand offering, a consistent presence, and a post strategy that is tailored to speak to the needs of your consumer. 

This is true for every single niche – even the ones that have been commonly thought of as ‘boring’ or ‘non-marketable’ on social media. 

Some traditionally considered ‘boring’ sectors that are now being marketed in the social media space are: 

  • Industry service providers 
  • Software as a service (SaaS) initiatives 
  • New apps and web-based services 
  • Manufacturing and fabrication-based businesses 

What type of content you should post on LinkedIn 

As with any platform, there are certain types of content that users are more drawn to that can boost your engagement. While you can greatly improve your conversions simply by employing a few basic concepts across all social media platforms, it’s also a  good idea to have a targeted approach in your strategy that applies directly to the platform that you’re posting on. 

You should also consider the types of audiences you may encounter on LinkedIn. In addition, you may want to consider creating the concept of your “ideal customer,” so that way you can create an efficient and tailored marketing plan to reach them in a way that they can clearly understand and resonate with. 

If your business sales are predominantly B2B, this is especially important to bear in mind as you navigate your LinkedIn posting strategy. LinkedIn is a worthwhile platform to market on, due to the fact that its user base is made of large amounts of professionals looking for value from your content. 

LinkedIn as a Platform

LinkedIn’s interface and newsfeed-style post area allows for easily-to-read long form content that can establish your business as an authoritative entity, and truly speak to the needs of other businesses. The audience and format of the platform allows you to have a better chance of engaging with higher-quality leads. 

For businesses, LinkedIn presents a more authoritative social platform — standing out from the fray of photo-centric or more casual applications such as Facebook or Instagram. 

As with other social media platforms, you’ll want to curate your content to be especially clear, readable, and shareable for LinkedIn members. Begin to think about what content can create value for your followers and for the businesses that you are trying to connect with. 

Examples of content that generally does well in marketing initiatives are: 

  • Infographic posts 
  • Business quotes or other related quotes 
  • Creative and high-quality imagery with value-driven content 
  • Statistical analysis 
  • Industry related Q&A style format

You’ll want to for the most part avoid “fluff” posts, or posts unrelated to your business. That being said, a carefully placed ‘off topic’ post can sometimes do very well, if it resonates with your audience.

When developing your LinkedIn social media management strategy, you should bear in mind that this may be a client’s only chance at interacting with your business and what it offers. 

Posting guidelines for LinkedIn

You should consider the following general guidelines for the majority of your posts: 

  • Does this content align with the values and focus of the business? 
  • Does this content align with the predetermined content pillars? 
  • Does this content include an eye-catching image or scroll-stopping quote? 
  • Does this content provide value to the consumer or establish brand authority? 

If you can answer these questions in the affirmative, you are more likely to have a high-quality and well-crafted post. 

Many businesses struggle to get assets for their social media content . If this is the case for your lesser-known business niche, you aren’t alone! Many royalty-free stock image services have been created to meet this need.

LinkedIn Posts for 'boring' businesses - in article image 1

How to determine what to post for your LinkedIn social media marketing strategy

If you haven’t already  determined your content pillars, this can be a significant tool that can help you as you work to refine your strategy. Your pillars determine what areas of content you can provide value or authority within, and can be the guiding principles behind each post. 

For example, if you were a traditionally ‘boring’ niche (such as medical device manufacturing, for instance), your pillars may look like: 

PILLAR Aligned Topic Target Audiences: 
Content that Informs Consumer“Situational Use of Product in the Medical Field” Hospitals, medical agencies, practices, professionals
Content that Entertains Consumer “Viral Challenge with Product X” Hospitals, medical agencies, practices, professionals
Content that Establishes Need to Consumer “How X Product Changed the Life of Person X” Hospitals, medical agencies, practices, professionals 

Best practices for developing a LinkedIn post strategy 

LinkedIn is different from other platforms, as the focus is on connecting like-minded professionals. In other platform spaces, you have the opportunity to experiment and try to reach new markets and niches. While you can also do this with LinkedIn, it is more efficient to work to clarify your brand offering and find the best (and most easily received) way of marketing this to your related industry or clients that you serve. 

By developing an optimised strategy, you can… 

  • Increase your conversions and boost sales 
  • Increase your brand authority 
  • Build rapport with individuals via direct message and comments, focusing on networking 
  • Gain followers and engagement, which will put you higher in the algorithm 

There are several ways to platform-optimise, thanks to LinkedIn’s unique features and easy-to-use interface. 

Develop your hashtag strategy 

Hashtags have taken the world by storm since the dawn of social media – and have been used, loved, and abused, widely by avid fans seeking one thing: exposure. 

Hashtags can create great value for you if you employ a strategy that is targeted and platform specific. When developing your plan for hashtag use on LinkedIn, you should first do research to evaluate how much use that specific hashtag is getting. For higher-traffic hashtags with millions of posts tied to them, they can provide higher levels of immediate exposure: However, this can fade quickly as more posts flood the space. 

If you choose to employ this strategy, it is important to realise that your posts may have a shorter life. However, if you consistently use a set of (3-5) hashtags that have moderate popularity and consistent audience, you may find higher levels of engagement and inquiry. For example, consider this hashtag table and potential value behind each post: 

HASHTAG CHOICE AVERAGE VIEWS/POSTSLIFE OF POST (Estimated)
#workflow 1.5 Million 45 minutes
#medicalmanufacturing20 Thousand5 hours-1 day
#MedRightmanufacturing50 (your company’s hashtag) Weeks-Evergreen

Determining your overall platform goals  will inform your hashtag usage and standard operating procedure. 

Make a good first impression to grow sales with social marketing on LinkedIn 

It is important that before any marketing efforts are made (either personally, or on behalf of the business) that your profile is optimised on LinkedIn

This can include: 

  • Posting relevant newsfeed items that show your interest in the industry 
  • Making your profile personable and relatable where possible 
  • Adding rich imagery, including headshots and cover images 
  • Emphasizing your skill at former jobs to establish authority 

People ultimately want to harness the power of social media to connect with a person — not a brand. Often, individuals  will revert back to your profile and examine the person behind the post—and then determine if they’d like to take next steps toward a sale or engagement activity. 

Toss the ‘marketable’ mentality: LinkedIn posts for ‘boring’ businesses don’t have to be dull!

As mentioned above, this is a common trap that many business owners can fall into as they work to develop their marketing plan. Don’t let this happen to you! 

All it takes to be successful in the social media space is clarity, consistency, and value. Your business could get groundbreaking results, simply by employing a strong strategy and optimised posting plan with each platform. 

Shifting into the growth mindset can take work, time and effort but can produce fantastic results, if done correctly. If your business does not have the time or capacity to undertake a strategy in-house, often value can be found in employing an experienced social media management service. 

LinkedIn Posts for 'boring' businesses - in article image 2

Grow your audience with professional social media management services 

Many business owners can benefit from the services of a professional social media management agency. Marketing strategies take time and require evaluation and tailoring frequently. Your time can be best spent at the helm of your business, and in partnership with experts who can deliver you the results that you need. 

When searching for an agency, look for services that are ready to provide you client case studies, samples, and a full walk through of the results that they can bring to your business. A reputable agency should have no problem showing you the analytics behind successful client studies and coming into partnership with you to answer any questions that you may have. 

100 Pound Social combines collective years of marketing experience and a love of content curation to meet the needs of your unique business.

With affordable monthly plans, we work alongside our clients to create a plan and payment schedule that suits your needs — and provide ongoing client support to deliver you the results that you need, every time. 

Social media doesn’t have to be difficult. Why not employ the resources from an expert social media management agency to create engaging LinkedIn posts for your ‘boring’ business, and keep your time where it counts – leading your business.

Posts PlanBlog Articles
From only £100 +VAT /month, you will receive: 
Dedicated UK-based Content Creator & Editor
3 handcrafted posts per week published to 2 platforms
Dedicated Customer Success Manager
From only £100 +VAT /month, you will receive:
A dedicated UK-based Writer & Editor for your articles. 
Order articles anytime – 5 day delivery + revision
Learn more here → PostsLearn more here → Blogs

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

demo background

Pin It on Pinterest

Share This

She just wants to sleep. The plane 9A0-152 VCE lasted two hours later, waiting for the luggage time MB5-538 Practice Exam dragged too long. The 1Y0-A23 Study Guide Book airport shuttle bus MB5-538 Practice Exam also missed 251-250 PDF the moment, the bus 251-250 PDF as early as an hour ago 9A0-152 VCE DMDI201 Exam Practice PDF already drove away. So, they DMDI201 Exam Practice PDF have 9A0-152 VCE to wait for a taxi now. She stood in the waiting line, slim body due to the weight of the laptop tilted to one DMDI201 Exam Practice PDF side. John talked about interest rates and new ideas for adjusting DMDI201 Exam Practice PDF business partners, MB5-538 Practice Exam but she only thought of one thing it is Friday night 251-250 PDF at ten thirty, I want to wear pajamas, the United States and the United States to sleep. A yellow taxi endless stream passing her 9A0-152 VCE MB5-538 Practice Exam eyes. 251-250 PDF These MB5-538 Practice Exam cars are similar 9A0-152 VCE in color and shape, reminding her of insects. She remembered her when he was a child in the mountains. When she and her brother spotted a broken badger or kicked a red ant nest, she saw a 1Y0-A23 Study Guide Book large group of limbs and hands 1Y0-A23 Study Guide Book and feet wet wriggling DMDI201 Exam Practice PDF on the ground. This chilling feeling made her shiver. A taxi speeding over, 251-250 PDF with a sharp brake sound abrupt halt. Tami Joan Kefas 9A0-152 VCE dragged forward. Driver press the trunk lock, 1Y0-A23 Study Guide Book but people did not move in the car. John was 251-250 PDF upset that they had to get their luggage on board. He is 9A0-152 VCE used to having others MB5-538 Practice Exam help him with these things. Tami Joan does not matter. Until now, she occasionally will be surprised, I actually have 1Y0-A23 Study Guide Book a secretary, help her typing and file management. She threw the suitcase onto the car, closed the trunk lid, and got into the car. John followed suit. He shut the door heavily, wiping his fat cheeks and his MB5-538 Practice Exam bare forehead as hard as he had done with his luggage. First to East 72nd Street. John murmured to the driver through the bulkhead. Then go to Upper West Side, MB5-538 Practice Exam Tami Joan added. Block the plexiglass partition between the front and rear seats covered with scratches, she could hardly see the driver. Taxi arrows MB5-538 Practice Exam rushed off MB5-538 Practice Exam the 251-250 PDF road and quickly ran up the highway to Manhattan. Look, John said. Thats why people are 251-250 PDF everywhere 9A0-152 VCE today. 9A0-152 VCE He pointed to a billboard that read Welcome to the United 1Y0-A23 Study Guide Book Nations Peace Conference. Shakes finally remembered the first of the police officers arriving at the scene to adapt to the fourth rule P is to protect the scene of the murder. Angry horn started 1Y0-A23 Study Guide Book flooding the air in the early morning misty, quickly mixed into the drivers roar MB5-538 Practice Exam angry. A moment later, she heard sharp DMDI201 Exam Practice PDF sirens also joined the dissonant MB5-538 Practice Exam noise, and the 251-250 PDF first police car arrived. Forty minutes 251-250 PDF later, the DMDI201 Exam Practice PDF scene was already packed with uniformed police and criminal detectives, 251-250 PDF more than the usual number of murders in Hells DMDI201 Exam Practice PDF Kitchen the famous crime 1Y0-A23 Study Guide Book zone in New Yorks DMDI201 Exam Practice PDF West End 1Y0-A23 Study Guide Book A lot 1Y0-A23 Study Guide Book 9A0-152 VCE 9A0-152 VCE of. In view of the shocking DMDI201 Exam Practice PDF death of the victim, sending so many DMDI201 Exam Practice PDF people does not seem excessive. However, Shakesi heard from other police officers that this was a big case and 251-250 PDF a media concern - the 1Y0-A23 Study Guide Book deceased was one of a group MB5-538 Practice Exam of travelers arriving DMDI201 Exam Practice PDF at JFK last night and they made a taxi into the city, But 251-250 PDF never got home. CNN is 251-250 PDF reporting on the spot, the uniformed police officer whispered to her. So when Emilia Shakesh saw the handsome Vince Piriti, DMDI201 Exam Practice PDF the head of the Criminal Investigation 9A0-152 VCE and Resource 1Y0-A23 Study Guide Book Scheduling MB5-538 Practice Exam Team climbed to the top of the embankment overlooking the crime scene and 9A0-152 VCE 1Y0-A23 Study Guide Book stopped to beat him from time to time It is not particularly surprising when it comes to 9A0-152 VCE the dust on suits of thousands of dollars. However, she was surprised. Piriti actually noticed her, and waving her past. He smoothed a little in his shaven clean face. She thought she would 9A0-152 VCE probably be applauded 251-250 PDF for the extraordinary performance of todays unruffled. Well done, saved the fingerprint on the iron ladder Maybe it will give her a little reward. The last hour on duty 1Y0-A23 Study Guide Book on the last day. She will leave MB5-538 Practice Exam with glorious 251-250 PDF DMDI201 Exam Practice PDF glory. He looked up and down at her. Policewoman, you are not a novice, right 1Y0-A23 Study Guide Book I think I will not mistake. Im DMDI201 Exam Practice PDF sorry, sir Youre not a newbie, DMDI201 Exam Practice PDF Im sure. 1Y0-A23 Study Guide Book Strictly speaking, she can not be considered. Although she entered the police only a short period of three years, unlike her MB5-538 Practice Exam other police at this age, most have nine to ten years of seniority. Before entering the police academy, Shakesi had been in society for several years. I do not understand what youre trying to ask. He seemed annoyed and the smile on his face 9A0-152 VCE disappeared. Are you the first policeman to arrive at the scene Yes, sir.