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How to Successfully Outsource Your Social Media Management

By Victoria Lee
August 3, 2022

Interested in Finding Someone to Outsource Your Social Media to?

So, you are finally ready to take the plunge and have someone manage your social media for you. As a business owner, it can be hard to know when to let one aspect go and outsourcing, while incredibly beneficial, can be a little bit daunting.

Although it’s frequently thought of as a costly and time-consuming process, outsourcing can be a sensible and helpful choice for your company. Outsourcing allows you to focus on your business while delegating the tasks you aren’t familiar with, simply don’t like, or don’t have time to do yourself. 

If outsourcing is a bit of a grey area for you, we are here to help. In this article, we will cover what outsourcing is, its benefits to your business, and when and how you should outsource. 

What Exactly is Outsourcing?

Outsourcing involves contracting an outside party to handle specific tasks, rather than hiring new employees or delegating those tasks to existing staff. It’s a well-liked method for businesses to reduce operating expenses and streamline operations while managing crucial tasks.

Social media management can benefit from outsourcing, especially if it’s not something you like doing. The life, longevity, and success of a small business rely on being seen by the public. Considering that in 2022, the number of people using social media in the UK alone rose by 8.7% over the previous year to a staggering 57.6 million users, you can’t afford to not be where those people are. 

Take LinkedIn, for example. Many professionals use LinkedIn to establish their personal brands, look for new possibilities, network, and market their goods or services. Many consumers and businesses that could be potential partners or competitors will often look there first to see if you have a strong brand presence.

Some social media management tasks you can outsource include: 

  • Content calendar creation/scheduling
  • Content curation 
  • Post creation and image sourcing
  • Searching for and contacting prospective clients
Free Social Media Plan

Do You Have to be a Big Business to Outsource Your Social Media?

No matter their size, all businesses can benefit from being on social media. And social media is something which can easily be outsourced. This benefit may be even more critical for a smaller company that can’t afford to hire someone full-time for a social media position, but still needs to build a presence. Over 70% of UK companies plan on using some form of outsourcing in 2022 simply to save money.

The Benefits of Outsourcing

Regardless of the size of your business, commissioning someone to handle your social media management can have several advantages, including: 

  • Your company will save time by outsourcing: Managing your social media accounts requires constant attention. You shouldn’t only post something when you have a free hour in your schedule. With customers seeing social media as a way to interact with the business, having someone responsible for your social media can impact your reputation and bottom line. But can you afford to have someone in-house spending all their time on social media?
  • Save money by outsourcing: Outsourcing is generally less expensive than hiring an internal employee. The time needed to recruit, onboard, and develop new team members adds to your costs. Additionally, getting a whole team for less than the cost of one full-time hire is another advantage of working with an agency rather than an in-house specialist.
  • You can hire experts in social media through outsourcing: As a business owner, there is no way you can handle everything without losing focus. Unless you are already a maven in social media, it is likely a time-consuming task that is better left delegated to someone else. The easiest way to get an expert without training or exorbitant fees is to outsource.
  • You don’t have to learn the tools of the trade: Part of the reason learning social media is so time-consuming is not the actual posting but learning everything about the different platforms, metrics, and content creation like below:
Social Media Platforms Whether it’s Facebook, Twitter, Instagram, or LinkedIn, all platforms have different posting requirements. Do you know which one needs hashtags versus which one needs shorter captions? What about the specific trends or audiences? A social media manager will already know all of this, and you won’t have to learn each platform yourself.
Metric ToolsWhat about the back-end metrics of your social media? Do you know how to track if your content reaches the right people, or what days and times work better than others? This understanding of social media tools is why outsourcing to a social media agency is so valuable; they know exactly how to track these metrics and use them to the best of their ability for you.
Content CreationLast but not least, do you know how to make content, or do you even have the time? Different platforms have different graphic needs, and if you don’t have the time to source relevant images and resize them for each platform, why not have an expert do it for you instead?
Outsourcing social media management blog article

So, When is it Time to Outsource? 

When you can no longer achieve your company’s objectives within the time allotted, it’s time to outsource your social media. Many business owners are interested in social media and its potential advantages. Still, they frequently find that they don’t have the time to manage numerous social media platforms because their jobs already involve too many responsibilities.

Here is a short list of questions to ask yourself to see if you’d benefit from outsourcing your social media: 

  1. Do you lack time to post consistently, maintain an online presence, and be active for potential clients to reach out and touch base with you?
  2. Do you want to learn how social media works, including the various platforms you will need to post to and their differences? Do you think you can stay on top of knowing each audience demographic you want to reach?
  3. Are you good at finding relevant, up-to-date content and breaking it down into bite-sized chunks of information that readers will want to engage with?
  4. Can you find the right graphics for your social media content?
  5. Do you understand how to track analytics, or are you willing to learn how to manage your social media? 

What to Look for When Choosing a Social Media Outsourcing Provider

Experience, reputation, and price are the three main factors to consider when selecting a social media agency.

First, experience. How many clients have they worked for, and what is their experience in a field similar to your business? While you may take a chance on a newer social media manager, you are likely to have better results from a team that has been around for a while and knows how to market your business. 

Take 100 Pound Social – we have a large team of content creators with a wealth of experience across a wide range of B2B industries. Check out some of our LinkedIn posts examples demonstrating our proven track record of experience.

Next, reputation. The best place to find information on any business nowadays is to look for online reviews, and social media managers are no different. Are they well spoken of, or do they have past clients unhappy with their work? Is the team quick to answer questions, and are they good at customer service, or have they been letting it slide? Overall, how do they interact, and how well does their social media and websites function?

Take a look at our reviews and testimonials from happy clients across a range of industries here.

And finally, price. Quality isn’t cheap, but if you are a smaller or newer business owner, you may be looking to keep your costs as low as possible. So, how much does the organisation charge for its services? Make sure to compare prices from various agencies to find out which provides the best value for money and the broadest range of benefit coverages.

Our prices here at 100 Pound Social start from as little as £100 per month. For a full list of our plans and prices, click here.

Bonus: Get your FREE Social Media Strategy Planner here!

Questions to Ask Yourself Before Outsourcing Your Social Media

  1. What is your brand voice? This question is very important; if you don’t have an idea of your brand voice then you will be leaving it entirely up to the agency. That will go one of two ways: either they will charge you more to ‘create’ your brand voice, or they will be off-base and not connect to your consumers because they have no idea of ‘who’ you are and ‘what’ you do. 
  1. What assets do you have available for them to use? Do you already have a website? What about a logo, brand colours, images? Any assets that you have created or collected in the process of building your brand and brand voice will be extremely helpful to share with whomever you are outsourcing to. It will help give more direction and cohesiveness to your messaging.
  1. What are your expectations for what you want your social media to achieve? Before starting your campaign, setting clear expectations and quantifiable objectives is critical. Your growth is influenced by several variables, including things like how frequently you post or what kind of promotions you are running. So you will need to set up exactly what your expectations are before ever reaching out to an outsourcing partner. 

Questions to Ask Your Social Media Provider

  1. How frequently will you be posting? The number of times you post will have much to do with your business and how active you wish it to be. You will also want to post when your potential clients are likely to see your posts, so ask how they’ll determine that and how well they can stick to schedules. At 100 Pound Social, we offer your choice of three, five, or seven posts a week. We work closely with you during the onboarding process to help you make the best choices for your business and business goals.
  1. What does your briefing look like? Before partnering with a social media management team, ensure you understand how the person collects your information and how they will use it. What forms or onboarding process do they follow to make sure that all your information (and how it looks and feels) is correct?
  1. Who will be managing my account? Ask who will manage your account when you speak with a company or agency about handling the social media marketing for your business. Will they have a person on staff solely focused on your business, or will they have a group working on it? And, most of all, who do you speak with if you have enquiries, upcoming events, or new details about your company? At 100 Pound Social, every client has an assigned account manager, as well as a dedicated editor and content creator duo.
  1. How will I give and get feedback? Without being able to give feedback to your social media team, and get it in return, you won’t be able to direct where your social media is going. So how will the outsourcing team handle this? 100 Pound Social uses Monthly Review Forms to enable you to provide regular updates on what’s happening within your company so that we can ensure we are creating posts that are fresh and relevant.
  1. Who will provide the content? It’s crucial to clarify what you’re in charge of providing during your social media campaign. Does the company or agency source photos or videos for your social media pages? Do you have to provide them with current business news, or will they find it for you? At 100 Pound Social, we take your onboarding form and use it to narrow down the content we use in your posts. This includes images, topics you wish us to focus on, and where to find the best article sources for your posts.
Outsourcing social media management blog article 1
  1. How will you capture the business’s ‘tone of voice’? Any social media specialist you hire should be able to identify your brand’s voice (or personality) and tailor each piece of content to fit within it. Ask them how they determine your brand’s voice, whether through an interview, form, or questionnaire, and then enquire about how they maintain the tone’s appropriateness.
  1. What kind of posts will you be creating (i.e., topical, promotional, etc.) and where? Even though you’re using social media to advertise your brand, it’s crucial to understand that not everything can be about your business. The social part of social media is critical here, and no one wants to follow someone who is solely talking about themselves. Instead, it’s preferable to strike a balance between your business and updates that offer value to your followers. Also, where will the content be posted? If an outsourcing team is unwilling to work on the platform you feel fits best, say LinkedIn, which is especially good for B2B businesses, then you might want to steer clear and go to someone who will post on the platforms you desire. At 100 Pound Social, we recommend a good balance between promotional and topical posts each week, but can easily adapt this to suit your business’s needs and goals.
  1. Do you offer additional relevant services? Social media is more than just posting on platforms to garner attention to your business, so see if your outsource partner offers more than just that. In addition to spending money on social media, you might want to consider lead generation, blogging, and other similar activities to cross-promote your content through these channels. To give you an idea, 100 Pound Social also offers blog articles, which can certainly help boost your social media presence and increase website traffic.

How Much Does it Cost to Outsource Social Media?

As a business owner, you might be asking yourself how much it costs to outsource your social media. Luckily, many providers offer different services, each with their own price point, and you can typically find something that will match your requirements. 

At 100 Pound Social, we have two different plans: the £100 Posts Plan and the Blog Articles Plan, for when you need more than just social media. 

£100 Posts Plan Blog Articles Plan 
Engaging social media content crafted specifically for your business by your dedicated UK-based Content Creator and Editor team.Supercharge your social media & SEO content marketing with expert blog articles crafted by your dedicated UK-based writers.
£100 per monthFrom £100 per month
Get started nowSee more here

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