Let’s Be Clear On LinkedIn Hashtags
CEO of 100 Pound Social
Hashtags and social media have long gone hand-in-hand as a tool to inform, update and search for topics of interest. However, whilst their use is a given on most platforms, hashtagging on LinkedIn has been a bit of a hokey-cokey affair – they’ve been in, out, in, out and shaken all about for years. But with the platform now fully behind their use its time to start tagging.
But are you one of the many hesitant users? Surely hashtagging is a little informal for such a professional platform? Fear not, there are huge benefits and, with just a few tweaks, you can ensure your reputation remains intact while your exposure rockets.
Why should I Hashtag on LinkedIn?
It’s all about exposure! And as with many things, the more, the better. The more people see you and your brand, the more likely people are to purchase, use and recommend you to others. To increase and maximise your exposure you have to reach a wider audience. That’s where hashtagging comes in. Whether you want to publicise an event or product launch, or maybe promote awareness of a cause or simply make yourself known, hashtagging that will get you there.
What should I Hashtag?
With just a little thought and creativity in your tags, you are not only more discoverable but also ready to connect with people who are interested in you. You could hashtag anything from your business name, a tag created for products or services, or simple using emotions, feelings and moods to help attract attention.
When should I Hashtag?
As with any platform, tagging should happen when you publish your post to draw attention to it. However, it’s important to note that on LinkedIn you can only add pre-selected tags to a post at the time of publication. Although you can edit the text later, you cannot change the tags so choose wisely.
Where should I Hashtag?
There is a debate whether you should create a hashtag within the post text or after the copy on a separate line, both for style and professionalism. As a guide, if the text you wish to hashtag is naturally within the post, then it is simpler to hashtag it in-situ. If you already have a specific hashtag in mind that doesn’t already appear in the text body, then add it separately at the end.
How should I Hashtag?
It is at this point you should remind yourself that LinkedIn is still a work-based platform and can be seen by colleagues and employers, present and future. So think carefully before posting any career-limiting hashtags! Keep #IHateMyJob and #MyJobSucks for your personal accounts.
Here are a few more tagging do’s and don’ts:
- DO take the time to research a new tag to ensure it’s not in use by someone else or, even worse, has an alternate meaning
- DO capitalise tags with more than one word (anyone remember the chaos caused by #nowthatchersdead?)
- DON’T overdo it. Limit your hashtags, five or six is more than enough
- DO spell check your tags. They are often overlooked, but a typo is embarrassing at best
- DON’T use punctuation within a tag, but include normal punctuation – such as full stop or commas – around it.
Now you’ve got the knowledge, you have no excuse. Get #LinkedInHashtagging!
If you would like any help with your LinkedIn content then we have some excellent plans that may suit you. Whether it is LinkedIn or other social media platforms you need some help with, we can help enhance your social media presence. Check out the plans here.
When was the last time you optimised your LinkedIn profile and made it work that bit harder for you? Check out our guide that we would normally only share with our LinkedIn Lead Generation Plan customers.
Create a FREE customised social media plan for your business
Related Posts
LinkedIn: Post Examples
Why Your Business Should Be Using LinkedIn As one of the world’s largest online professional networks, LinkedIn is an important marketing platform for B2B (business to business) companies. It’s where business connections are made and where you can engage with a...
How Your B2B Company Can Benefit From a LinkedIn Presence
What Should I Post on LinkedIn? As of 2022, LinkedIn boasts over 810 million users worldwide, and is one of the top social media platforms for growing your business. With statistics like this, every B2B company should be utilising LinkedIn to expand their business -...
More than a Few Words Podcast: Why Social Media Should be Personal
Lorraine Ball's More than a Few Words Podcast is described as a 'Marketing Conversation for Business Owners'. In each episode, entrepreneur, author, and professional speaker Lorraine chats with business leaders across the globe, on topics ranging from marketing and...
Why Your Digital Marketing Agency Needs a Social Media Presence
The Importance of A Social Media Presence If you’re a digital marketing agency, you're well versed in the business of marketing for others. Whether your speciality is B2B, B2C, or you cater to both, you may already be aware of why your digital marketing agency needs a...
Optimise your Digital Agency Brand on Social Media and Boost Conversions
The importance of your agency brand Social media not only has over 4.55 billion users, but these users are active on an average of 6.6 different platforms. Social media has become a fundamental part of our lives, and it's set to grow further. Due to the wide range of...
How to Grow Your Digital Agency with a Powerful Sales & Marketing Strategy
How to Ensure Your Agency's Digital Marketing Strategy is a Winner Growing your digital marketing agency can be challenging. At times, it can feel like a full-time job. On top of that, there’s the daunting task of staying ahead of your competitors - did you know that...
The 5 Best B2B Social Media Marketing Campaigns of 2021
2021 and Social Media If you’re a business looking to grow, you simply have to use social media as part of your marketing strategy. Continued bouts of restriction, lockdown, and isolation have led to more time spent online, and increased media immersion. Audiences are...
White Label 101: What are White Label Services and how can they Help Grow your Marketing Agency?
What are White Label Services? White label services are popular amongst smaller marketing agencies who might not have the capacity, resources, and/or desire to expand their in-house operations, but still want to be able to provide competitive services. White...
Marketing Tips for Agencies: Is your Agency Posting on the Right Social Media Platforms?
Which Social Media Platforms are you Using? Nowadays there are more social media platforms than ever, and it’s easy to feel overwhelmed, and unsure about which ones are right for your agency. You need to think carefully about your clients and audience to develop the...
Grow your Marketing Agency on LinkedIn with Expert Social Media Content
Are you Making the Most of Social Media? Social media gives your business access to over 4.4 billion online prospects. This is almost equal to 57% of the world’s population. In addition, the average social media user spends at least 3 hours a day across the platforms...