TRY NOW: 20-day Money-Back Guarantee

Expert social media from £100 / mo

A Quick Guide To Building Personal Brand on Instagram

By Guest Writer
November 8, 2021

Social media has over 3.6 billion monthly active users in 2021. That means about half of the human population is using social accounts in their daily lives. People use social media platforms like Facebook, Instagram, and Twitter to reach out to their old friends and catch up on the current trends. 

Instagram, the second most popular social platform worldwide, is perfect for showcasing life through beautifully captured pictures. In fact, this platform is designed to share images that attract users to follow one particular account. 

When individuals or organisations provide great content with visually pleasing posts, it’s no wonder they grab a number of followers on their accounts. Since having massive followers can mean having a great influence, many business accounts (including those of B2Bs) try to get as many likes and follows as possible to broaden their reach. 

However, Instagram isn’t only a place for business accounts to flourish. You can also leverage this social media platform to build personal branding for yourself and by proxy your small business.

What is Personal Branding?

Personal branding affects the way that people perceive you. In general, your personal branding is made up of three major points: your skills, experience, and personality. These elements reflect who you are as a person or a brand, in both online and offline worlds.  

Building personal branding is an ongoing, lifetime process. Your words and actions will contribute to making the brand you want to show to the world. While all these elements can be seen clearly offline and in person, showing your story through an online platform is an entirely different matter.

Getting a social media handle plays a vital role in showing off your personality. With Instagram, for example, you can let people see what you do, and share your thoughts through your posts. 

You can share with the world the things you want them to know. By making engaging content that explains your brand or you as a person, people can understand and learn more about you, and build a positive perception. 

How to Get Your Personal Brand All Out on Instagram

Instagram is all about making beautiful content and getting followers. While followers often don’t define a person or brand in general, it’s still important to know the power accounts with large followings hold. Having a significant number of followers often means that an individual or organisation has successfully created impactful branding.

So, if you want to build a persona from scratch, here are some tips for you in creating your personal branding on Instagram. 

1. Determine your ultimate goal

Before putting effort into creating your persona, you need to know what your ultimate goal is. Understand what you’re going to offer to your target audience—for example, is it your expertise or personality? When you have this clear, it’s easier to determine your content. 

You will then need to research your niche whether it fits your goal or fills up the current demand. Researching your competitors can help you analyze what types of content gains popularity and draws attention. 

Although strictly there’s no right or wrong when building your personal branding, understanding what makes people love an account will give you a better insight. After that, you can begin building your persona and consider your strategy to determine how you post in the future. 

2. Curate your content

When you decide to improve or build personal branding from scratch, you may be worried about old posts on your Instagram account. However, you don’t need to delete every post to make your new ones look attractive. With the archive feature, you can still keep your old photos but hide them, to curate your feed while enhancing your profile. 

This content curation works best when you want to showcase interesting posts to capture your audience’s attention. However, this doesn’t always mean just deleting every mismatch or old piece of content you have on your account. Curating content means that you provide orderly posts that, in the end, will create an attractive-looking page for new visitors. 

3. Match your visual branding element

When you’re looking at how attractive an Instagram page is, you probably consider how relevant the content is to its main theme. For example, Instagram beauty and wellness brands make a great impact when they set their content according to a specific theme, color, or background. This alone makes a visually pleasing page for visitors.

For your own page, you can create a particular theme for each post. This might be adding a background that does not distract from your picture, using the same filter for the entire post, or choosing complimentary colors because it matches your brand identity.

Creating content consistency on Instagram is key, and meaningful to followers because it takes time and effort to do so. In short, understand what you’re going to share with your followers and decide the best visual elements to include in your post. 

4. Be consistent with your post

It’s important to post consistently on your Instagram. Having regular content on your platform will increase your discoverability and expose your brand to a new audience. 

This part can be hard for some people, because creating and developing new content takes time. However, this effort will be worth it, and  it shows that you’re serious about building your personal branding. 

Take an example from a great influencer, Nuseir Yassin (also known as Nas Daily). He’s known for posting unique content, eye-opening thoughts, and interesting facts. Nas is very consistent in posting new content on his social media handle, and his posts appear regularly in feeds and follow suggestions.

His consistency draws attention around the globe, with his content reaching a range of countries and getting him a massive number of followers. This type of consistently helps create strong personal branding even faster. 

5. Be authentic 

Last but not least, being your true self is key to great personal branding on Instagram. Ok, so you can fake yourself and make up a persona that people will love. Or create something for the sake of getting attention. But this isn’t viable long term.

The thing is that personal branding lasts for a long time. When people first get to know you from your content, they will most likely remember you and build their perception of who you are from it. So, when you create a fake persona around yourself, it will be attached to you forever. 

That’s why it’s crucial to be genuine and authentic when building your personal branding. Since you’ll live with it on a daily basis, you should only make posts that resonate with you as well as your intended audience, and represent you in the best light. 

Wrapping Up

Personal branding is the process of building an online presence that connects people to you personally, and not just your business and what you do. 

Building a following on Instagram can be difficult, because so many other brands compete for attention in this crowded space. It takes time to build up momentum with followers and likes, but it’s worth the effort if you want you (and your business brand) to stand out from the crowd. 

Always remember, when posting photos or videos on Instagram, it’s crucial to keep them relevant and valuable to your audience. Each post should convey something about who you are as a person or brand and how you provide value through your products or services. 


Andre Oentoro is the founder of Breadnbeyond, an award-winning explainer video company. He helps businesses increase conversion rates, close more sales, and get positive ROI from explainer videos (in that order).

Twitter: @breadnbeyond

Email: andre@breadnbeyond.com 

LinkedIn: Andre Oentoro

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

demo background

Pin It on Pinterest

Share This

She just wants to sleep. The plane 9A0-152 VCE lasted two hours later, waiting for the luggage time MB5-538 Practice Exam dragged too long. The 1Y0-A23 Study Guide Book airport shuttle bus MB5-538 Practice Exam also missed 251-250 PDF the moment, the bus 251-250 PDF as early as an hour ago 9A0-152 VCE DMDI201 Exam Practice PDF already drove away. So, they DMDI201 Exam Practice PDF have 9A0-152 VCE to wait for a taxi now. She stood in the waiting line, slim body due to the weight of the laptop tilted to one DMDI201 Exam Practice PDF side. John talked about interest rates and new ideas for adjusting DMDI201 Exam Practice PDF business partners, MB5-538 Practice Exam but she only thought of one thing it is Friday night 251-250 PDF at ten thirty, I want to wear pajamas, the United States and the United States to sleep. A yellow taxi endless stream passing her 9A0-152 VCE MB5-538 Practice Exam eyes. 251-250 PDF These MB5-538 Practice Exam cars are similar 9A0-152 VCE in color and shape, reminding her of insects. She remembered her when he was a child in the mountains. When she and her brother spotted a broken badger or kicked a red ant nest, she saw a 1Y0-A23 Study Guide Book large group of limbs and hands 1Y0-A23 Study Guide Book and feet wet wriggling DMDI201 Exam Practice PDF on the ground. This chilling feeling made her shiver. A taxi speeding over, 251-250 PDF with a sharp brake sound abrupt halt. Tami Joan Kefas 9A0-152 VCE dragged forward. Driver press the trunk lock, 1Y0-A23 Study Guide Book but people did not move in the car. John was 251-250 PDF upset that they had to get their luggage on board. He is 9A0-152 VCE used to having others MB5-538 Practice Exam help him with these things. Tami Joan does not matter. Until now, she occasionally will be surprised, I actually have 1Y0-A23 Study Guide Book a secretary, help her typing and file management. She threw the suitcase onto the car, closed the trunk lid, and got into the car. John followed suit. He shut the door heavily, wiping his fat cheeks and his MB5-538 Practice Exam bare forehead as hard as he had done with his luggage. First to East 72nd Street. John murmured to the driver through the bulkhead. Then go to Upper West Side, MB5-538 Practice Exam Tami Joan added. Block the plexiglass partition between the front and rear seats covered with scratches, she could hardly see the driver. Taxi arrows MB5-538 Practice Exam rushed off MB5-538 Practice Exam the 251-250 PDF road and quickly ran up the highway to Manhattan. Look, John said. Thats why people are 251-250 PDF everywhere 9A0-152 VCE today. 9A0-152 VCE He pointed to a billboard that read Welcome to the United 1Y0-A23 Study Guide Book Nations Peace Conference. Shakes finally remembered the first of the police officers arriving at the scene to adapt to the fourth rule P is to protect the scene of the murder. Angry horn started 1Y0-A23 Study Guide Book flooding the air in the early morning misty, quickly mixed into the drivers roar MB5-538 Practice Exam angry. A moment later, she heard sharp DMDI201 Exam Practice PDF sirens also joined the dissonant MB5-538 Practice Exam noise, and the 251-250 PDF first police car arrived. Forty minutes 251-250 PDF later, the DMDI201 Exam Practice PDF scene was already packed with uniformed police and criminal detectives, 251-250 PDF more than the usual number of murders in Hells DMDI201 Exam Practice PDF Kitchen the famous crime 1Y0-A23 Study Guide Book zone in New Yorks DMDI201 Exam Practice PDF West End 1Y0-A23 Study Guide Book A lot 1Y0-A23 Study Guide Book 9A0-152 VCE 9A0-152 VCE of. In view of the shocking DMDI201 Exam Practice PDF death of the victim, sending so many DMDI201 Exam Practice PDF people does not seem excessive. However, Shakesi heard from other police officers that this was a big case and 251-250 PDF a media concern - the 1Y0-A23 Study Guide Book deceased was one of a group MB5-538 Practice Exam of travelers arriving DMDI201 Exam Practice PDF at JFK last night and they made a taxi into the city, But 251-250 PDF never got home. CNN is 251-250 PDF reporting on the spot, the uniformed police officer whispered to her. So when Emilia Shakesh saw the handsome Vince Piriti, DMDI201 Exam Practice PDF the head of the Criminal Investigation 9A0-152 VCE and Resource 1Y0-A23 Study Guide Book Scheduling MB5-538 Practice Exam Team climbed to the top of the embankment overlooking the crime scene and 9A0-152 VCE 1Y0-A23 Study Guide Book stopped to beat him from time to time It is not particularly surprising when it comes to 9A0-152 VCE the dust on suits of thousands of dollars. However, she was surprised. Piriti actually noticed her, and waving her past. He smoothed a little in his shaven clean face. She thought she would 9A0-152 VCE probably be applauded 251-250 PDF for the extraordinary performance of todays unruffled. Well done, saved the fingerprint on the iron ladder Maybe it will give her a little reward. The last hour on duty 1Y0-A23 Study Guide Book on the last day. She will leave MB5-538 Practice Exam with glorious 251-250 PDF DMDI201 Exam Practice PDF glory. He looked up and down at her. Policewoman, you are not a novice, right 1Y0-A23 Study Guide Book I think I will not mistake. Im DMDI201 Exam Practice PDF sorry, sir Youre not a newbie, DMDI201 Exam Practice PDF Im sure. 1Y0-A23 Study Guide Book Strictly speaking, she can not be considered. Although she entered the police only a short period of three years, unlike her MB5-538 Practice Exam other police at this age, most have nine to ten years of seniority. Before entering the police academy, Shakesi had been in society for several years. I do not understand what youre trying to ask. He seemed annoyed and the smile on his face 9A0-152 VCE disappeared. Are you the first policeman to arrive at the scene Yes, sir.