Making your social media post ideas more interesting leads to more interaction, which helps get more attention for your business.

Here are some easy and practical tips to increase engagement on your social media platforms.

What is Social Media Post Engagement?

Engagement on social media is the extent to which your readers interact with your content. 

This includes all types of interaction, like:

• comments;
• likes;
• replies;
• click-throughs
• and shares.

Business accounts in particular can struggle to catch people’s attention so the content has to be interesting to drive engagement.

Why is Social Media Post Engagement Important?

Social media marketing is among the most effective ways to expand your small business. It allows you to build an ongoing relationship with your clients and generate new sales.

Take a look at these stats from an online survey by Sprout Social:

• 68% of users think that social media can help users to engage with brands;
• and 78% users are ready to buy from a brand after having had an excellent social media experience.

With such statistics, it’s not surprising that 96% of small companies have reported using social media as part of their marketing strategies.

Which are the Best Social Media Platforms for Engagement?

Which social networks should you focus on to promote your posts?

Linkedin is the most used social media platform, with 1 billion active users globally.

The platform is also among the most well-liked by marketers.  However, the landscape of social media is evolving.

The most crucial social media platforms for your business rely on your industry and your clients’ general demographics.

Source : DemandSage

Proven Post Ideas to Boost Engagement on Social Media

Below are effective engagement post ideas that may help you get more engagement on social media platforms.

Connect Content to the Latest Events

The people following you are conscious of what’s happening in the world so tying content into current events can help attract their attention. 

Events such as the below can occasionally provide a peg for your posts:

• networking events;
• seasonal holidays;
• and industry conferences.

Share Testimonials

Testimonials and case studies highlight your company’s success and are a great way to build trust in your brand.

Here’s an example of how 100 Pound Social uses feedback to create content visual and written social content:

Promote Your Live Event

Social media algorithms prefer live events over regular video content. 

For the best results, ensure that you notify your followers beforehand about the event. 

Live events can feature things like interviews with industry experts or give your audience a behind-the-scenes look at your latest products and services.

Encourage your audience to ask questions – this will give you valuable information about the kind of content your followers are looking for.

Host an Online Poll

People love sharing their opinions through polls and surveys. It’s an easy way to find out what people think and it also makes your followers feel appreciated because you’re asking for their feedback. 

Social media polls can be set up so users must take part to be able to view the outcome of votes, which encourages people to interact with the content.

When Elon Musk hosted a poll about his future at X (Twitter), he only gave the audience two options, which resulted in higher engagement.

Source: X (Twitter)

The purpose of a poll is to:

• Create an easy, simple way for your readers to connect with your content;
• And to let you get an idea of people’s opinions on your topic area.

Ask for Questions

Invite those who follow you to ask questions to boost your engagement. 

It helps in the following ways:

• Establishes meaningful, mutually beneficial relations with your followers;
• Reveals what your followers care about;
• And allows you to share helpful information with your followers.

NASA used this technique on X (Twitter) – using the hashtag #AskNASA, people could ask astronauts in space questions in real time.

Source: NASA

Promote Your Newsletter

Getting followers to sign up for your email list is a key aim of social media marketing.

Regularly promote your newsletter through your social media channels to attract new subscribers.

For inspiration on how to engage prospects with effective B2B newsletters, sign up to receive the 100 Pound Social newsletter:

Blog Posts

A tried and tested engagement post idea is to post your company’s blogs.

Why? 

Sharing your content and blogs on social media can lead to more people clicking on the posts to find out more about your advice and expertise, helping establish you as a leader in your field.

Write Captivating Headlines for Social Media

People aren’t going to pay attention to dull headlines on social networks.

The art of writing catchy headlines is the best way to catch their interest.

This is the very first message that social media users will see. It’s essential to make it tempting so people are eager to click. 

You can use online tools to assess the impact of  headlines.

Post Live Videos

Live videos are very popular on social media. 

LinkedIn, X (Twitter), and Instagram all offer options to go live. Choose the platform most suitable for your needs and get more views from your followers.

Make it a regular series. For example, “Tip Tuesday” or “Fun Fact Friday.” This way, your viewers know to tune in on those days.

Host an X (Twitter) Chat

Another idea is to host a conversation on X (Twitter). Using a specific hashtag, you can bring people together who are interested in your topics.

When you host the X (Twitter) chat, be sure to:

• Choose a simple and concise hashtag that represents your company’s image;
• Promote the chat beforehand;
• Select a time and day when you can host the chats consistently;
• And have suitable subjects lined up.

Use Hashtags Relating to Your Business

Relevant hashtags help people find your company and increase your level of engagement outside your existing followers.

Users interested in your hashtags will be more inclined to interact with your content.

Source: 100 Pound Social

Inspire and Educate

People love to see free educational content on their news feeds, and sharing a lot of it is one of the most effective methods for gaining trust.

Sharing your “top” and “how to” tips and hacks on social media platforms can attract a lot of attention.

Educational content can help you:

• Tell, not show, your clients how your service or product will help them;
• Enhance your standing as a trusted source;
• And attract a larger audience.

Source : goodmorningmsfosterltd

Tips For Writing Compelling Captions

• Know Your Audiеncе 

Being aware of who your target audience is  vital whеn crafting captions that connеct with thеm. Research their demographics, interests and prеfеrеncеs so your captions speak directly to their needs, dеsirеs and pain points.

• Bе Authеntic

A kеystone of effective engagement is authenticity. Share real experiences, emotions and insights that resonate deeply with your target audience on an intimate level. Avoid using promotional language.

• Start With a Hook

Engage your audience immediately by giving them something that ignites their curiosity or stirs emotions. Make sure it relates directly to what the post entails as this will set expectations accordingly.

• Keep it Concise

With so much digital information out thеre today, captions need to be short if you want people to read them. Keep thеm short but punchy by including only what’s nеcеssary. No long еxplanations or unnеcеssary fillеr words.

• Use Visuals

Engaging images or videos that enhance your message is integral to creating an impactful social media post. Choose high quality visuals relevant to both the post topic as well as your brand.

• Expеrimеnt and Lеarn

Don’t be shy to test different caption styles, formats and tones with your audience to see which resonates most effectively. Monitor metrics such as likes, comments and shares so you can learn from both successes and failures. 

How to Measure the Success of Your Engagement Posts

Measuring the success of your engagement posts is crucial for understanding what resonates with your audience. Hеrе’s how to do it:

• Rеach

Measure the number of people who saw your post. A higher reach indicates that your content is reaching a broader audience.

• Engagement Rate

Calculate the percentage of people who engage with your post (likes and comments) compared to the total number of people who saw it. A higher engagement rate shows that your content is compelling and resonates with your audience.

• Shares

Track how many times your post was shared. Shares demonstrate that your content is valuable and worthy of being passеd along to others which expands your reach further.

• Clicks

Measure the number of clicks on links or calls to action within your post. Higher click through ratеs indicate that your content is driving action and engaging your audience.

By regularly monitoring these metrics, you can gain insights into the effectiveness of your posts and make data driven decisions to optimise your social media strategy for greater success. 

Summary

Social media is a great way to grow your business. The above engagement ideas will help attract more followers and will boost your company’s profile.

If you need help with creating strong, engaging social media content, then contact 100 Pound Social to find out what we can do for you. From just £100 per month, we provide social media posting and blog writing services to 300+ B2B companies across a range of professional industries.