Is Instagram The Ideal Platform To Showcase Your Business? Let’s Find Out
Instagram is fast becoming a platform which many people use on a daily basis.
However, it is more than just a place to share “food porn” or snaps of your latest holiday. It also represents an incredible digital marketing opportunity for businesses.
Instagram is well established as an effective tool for B2C companies – businesses that sell directly to the public – because it is great for reaching new audiences, expanding your customer base and building your brand. However, there has been an increase in B2B businesses – those who sell to other businesses – using the platform to engage with their customers and sell more products.
So how do you know if Instagram is right for your business? And, if it is, how can you use it to grow your business?
Why Your Business Should Use Instagram
Recent figures show that there are now more than 1 billion active users on Instagram, and more than half of them use the platform every day. Thus making Instagram the second most popular social media platform worldwide, after Facebook. This vast network of daily users makes this a great place to connect with a wider audience and promote your goods and services.
Aside from its sheer size, there are other characteristics of Instagram which make it advantageous to a range of businesses. This visual nature of Instagram means it is very effective in building your brand, as you can use rich visual elements to paint a picture of who you are, what you represent, and what you offer.
Additionally, the majority of users do not only browse content from those already in their network but instead explore certain hashtags (more on this later) which means you can continuously reach large numbers of new people, including potential customers.
How To Use Instagram Effectively
Of course, it’s not as easy as signing up for an Instagram account and waiting for the sales to roll in. Like any digital marketing tool, to get the most out of this social media platform, you need to use it effectively.
To do this, having a strong content strategy is key. One mistake that businesses make, particularly when they are new to Instagram, is simply posting some nice photos without an overall plan in mind. To get strong results, you need to be more tactical and plan an overall strategy for what you will post.
Some things to consider when planning your Instagram content strategy include:
1) Who is your target audience? That is, who are you trying to reach? What kind of content will they find interesting, engaging or useful?
2) What is your brand? How can you best demonstrate your brand values to your audience?
3) Consider a theme: often accounts get the best engagement on Instagram when posts have a common theme running through them, such as a certain type of photo or common visual element.
How To Make The Most of Instagram’s Tools
Once you have finessed your content strategy, you’ll also want to make sure you’re making the most of Instagram’s many tools and functionalities. In particular, to get the best results for your business, be sure to use hashtags and use them effectively.
Hashtags can be included in the description of any Instagram post and help bring your post (and your business) to the attention of people who are interested in that topic.
Be as specific as possible to reach potential customers who are interested in that topic. For example, if your business sells natural cosmetics, rather than using the very general #cosmetics or #makeup, use #naturalcosmetics and #naturalmakeup.
Keep on top of trending hashtags to see what users are searching for and include these when possible. On the other hand. Be careful not to overuse hashtags: make sure you only use those which are relevant to your business and your customer, to make sure you are reaching the right people.
100 Pound Social can provide done-for-you social media content from just £100 per month.
Create a FREE customised social media plan for your business
Related Posts
What Is the LinkedIn Algorithm and How Does It Work? [2024 Updates]
Have you ever wondered how LinkedIn decides which posts to show in your feed? How does LinkedIn work to ensure you see the most relevant content? In this blog, you'll learn how the LinkedIn algorithm works and what you need to do to make the most of it. What is the...
How to Write Popular Linkedin Job Titles
When writing LinkedIn job titles for their LinkedIn profile, many people opt for the "just-the-facts" approach, listing only their company or job name on their profile - but your LinkedIn job title and profile present the chance to capture people’s attention and...
Should You Outsource Social Media? The Ultimate Guide
Have you еvеr wondered if you should get hеlp with your social mеdia presence? Maybе you find it tricky to kееp up with posting and engaging with your audience. You're not alone, as many businеssеs struggle with the time-consuming job. That's why wе'rе hеrе to...
What Can a Social Media Content Creator Do for You?
Social media content creators have become a major part of digital marketing. More and more businesses are turning to them and investing in their expertise. Their job is to understand what resonates with the audience and effectively incorporate it into the content,...
12 Effective Social Media Post Ideas to Boost Engagement
Making your social media post ideas more interesting leads to more interaction, which helps get more attention for your business. Here are some easy and practical tips to increase engagement on your social media platforms. What is Social Media Post Engagement?...
B2B Social Media Content Ideas that Work in 2024
Have you ever found yourself scrolling through your social media feed, wondering how some B2B companies manage to create content that grabs your attention and keeps you engaged? In the ever-evolving age of social media, staying ahead with B2B social...
Why 100 Pound Social? Top UK B2B Social Media Marketing Service
If you want to up your social media game, look no further than 100 Pound Social. Are you short of time? Have limited resources? Or perhaps you’re just disinterested in social media - algorithms, engagement, and platform rules are not your bag. 100 Pound Social has...
How to Schedule LinkedIn Posts – 2024: The Ultimate Guide
Posting regularly to LinkedIn is the best move your company will ever make. This guide will tell you why, share the best tools to schedule LinkedIn posts, and show you how to reap the maximum benefits from your LinkedIn strategy. So, you must be wondering, why...
11 Creative LinkedIn Post Examples
[Updated November 16, 2023] The Best Examples of Good LinkedIn Posts With a community exceeding 900 million professionals, LinkedIn is a must-have for small business owners and startup founders looking to reach new clients and convert prospects. After founding 100...
Why Social Media Marketing Fails (And How To Avoid Failing)
Social Media Strategy for Small Businesses Small business owners often struggle to create and manage an effective social media strategy. However, social media marketing has significant advantages for businesses of any size. It can be an incredibly effective way to...