TRY NOW: 20-day Money-Back Guarantee

Expert social media from £100 / mo

Social Media Marketing Technology: How MarTech and Software can benefit your Social Media Strategy

By Donata Caira
November 23, 2021

Why does MarTech Matter?

It’s important for B2B marketers to stay up-to-date with the latest social media marketing technology to deliver their social media strategic visions effectively.

Today great social media doesn’t just happen. It needs to be carefully crafted, managed and measured and there’s an increasing range of social media software and tools to help you do this. 

This article looks at how marketing technology and software are changing the way businesses use social media, and the benefits that marketing technology, or MarTech, can bring. 

What are the Benefits of Social Media Marketing?

Being present on social media is critical for modern business.  It helps to: 

  • Generate and increase brand awareness
  • Showcase your brand
  • Engage new followers and create new connections
  • Reach out to leads and new prospects
  • Gather insight on marketplace trends 
  • Establish thought leadership 
  • Create targeted campaigns 
  • Increase conversion rates and sales
  • Get customer feedback

Creating and maintaining a consistent social media presence is time-consuming however, and often one of the first things to fall by the wayside with busy small businesses.  This is where marketing and automation tools can add real value.

Free Social Media Plan

Social Media Marketing Software

Growing enterprises have to deal with bulk content development and a range of social media activities including creating timely content, targeting the right audience, scheduling posts, and monitoring and analysing engagement.

Social media marketing software can be incredibly useful in helping B2B marketing teams and enterprises manage and scale their social media strategy and activities.

There are a number of software tools available that can help businesses improve their social media strategy and presence, by: 

  • Targeting the right audience 
  • Streamlining social media activities
  • Understanding the best social media processes to employ

Innovative Technology for Social Media Marketing

There are 3 fundamental types social media technologies for marketing:

  1. Content marketing tools
  2. Data management tools
  3. Customer relationship management (CRM) tools

Whether it’s generating leads, uncovering new marketing opportunities, building brand awareness or managing customer relationships, the technology exists to support these activities. 

Disruptive technology in social media is a consistent feature.  Some tools and social media software respond to this by combining a range of social media marketing functions into one platform, making them cost-effective and user-friendly.

MarTech in Social Media Marketing

MarTech encompasses a range of software and tools designed to assist in achieving marketing goals and objectives. Companies often utilise a group of marketing technologies customised to their needs – this may also be called a ‘social media stack’ or a ‘MarTech stack’.

Today a MarTech stack is a modern business staple, key to the running of digital and social media marketing campaigns. Building an effective stack is important for successful customer outreach and sales.

What are the Benefits of a MarTech Stack?

With the right MarTech stack, you can improve and optimise your social media marketing processes, and discover more ways to connect with customers and generate leads. You can also automate outreach, and enable more detailed evaluations of your campaign results.

MarTech can also help improve marketing productivity by streamlining marketing processes. This can be of significant help when calculating the return on investment (ROI) of any marketing activities.

Best Social Media Software

To be honest, there isn’t one ‘best’ social media management software. Different social media tools and software specialise in different aspects of social media marketing.  The following will usually determine the most beneficial tools for a business to consider:

  • Budget
  • Overall social media strategy
  • The wider digital marketing strategy

A good social media stack should include a tool for every aspect of social media marketing. This means a stack would generally consist of tools for:

  • Lead generation
  • Conversion or sales
  • Customer support
  • Data gathering
  • Analytics

While there are many social media tools for marketing, some are particularly B2B-friendly, and some support small enterprises on a tight budget better than others.

Marketing Technology for Sales

Sales, customer support, and Customer Relationship Management (CRM) tools are all important components of a well-built MarTech stack. 

Selling platforms that integrate with social media can help automate the whole sales process from prospecting to lead nurturing and conversion.

Social Media Tools for Advertising and Promotion 

Advertising and promotion are core components of social media marketing. Social media tools support solutions like helpdesks, virtual assistants, knowledge bases, and decision-free software that improve engagement.

CRM systems provide a centralised solution for businesses to manage customer relationships. They help to automate, organise, and sync the sales, marketing, and customer support actions of a business. 

Social Media and Marketing Technology - Image 1

Best Social Media Marketing Tools for a Budget

The choice of social media tool ultimately hinges on a company’s budget.

Buffer is a good example of a social media marketing tool that is not too expensive, but still offers a way to reach a range of standard social media marketing goals. 

Buffer works with multiple social media platforms from a single panel, enables scheduling of bulk posts in advance, and keeps track of post analytics.  It works for Facebook, LinkedIn, Instagram, Twitter, and Pinterest.

Other useful tools in this area include:

These tools monitor followers, audiences, and engagements with businesses, and launch targeted content to catch their attention.

Email Marketing Integration Tools

Email marketing is arguably the most tried-and-tested, analysed, and scalable social media marketing channel available. Some great examples of emailing tools and software for social media marketing include: 

  • Lemlist: an emailing platform primarily focused on deliverability, emphasising the best times to send your emails and how often to do so to increase clicks and open rates.
  • Moosend: an affordable and user-friendly email marketing tool, representing a surprisingly robust email solution for enterprises beginning to build their contact list.
  • Mailchimp: an all-in-one email marketing platform that specialises in bulk, transactional emailing and automation to reach your customers and prospects with targeted campaigns and powerful data metrics analysis.

Tools that Monitor Mentions of Your Business on the Web

The best way to track and monitor mentions of a business online is by using an advanced online monitoring tool.  It can help define customers’ expectations and optimise a business’ profile and image-oriented activities. 

Examples of these tools include: 

  • Hootsuite: ranks highly for its tracking and analytics tools. It enables analysis of engagement and trends for regular posting and social media ads in real-time.
  • Google Alerts: a free tool for monitoring businesses’ Google search engine results. It searches for mentions in blogs, videos, social media marketing news, discussions, and books.
  • Sprout Social: Sprout gives users access to mentions on Facebook, LinkedIn, Twitter, Instagram through integration with the free Google Analytics platform.
  • Mention: helps search for brand mentions on blogs, websites, social networks and forums using phrases that can be preset.

Lead Generation Tools

Every lead generation campaign should have two clear things: 

  1. A strategy to target prospective customers, and,
  2. The right tools to execute and monitor the strategy

B2B Lead Generation tools are types of software designed to assist with capturing leads.  They are usually automated to free up the users’ time to focus on developing campaigns.

There are three things make for a good lead generation tool:

  1. Usability
  2. Integration with other existing marketing tools
  3. Features to streamline lead generation campaigns

There are different types of social media lead generation tools and software that serve different purposes. Some of the functions they can include are captured in the table below with examples of providers:

Tool TypePurpose of Tool
Inbound Lead GenerationDrive leads to a business website. Examples are email subscription calls-to-action on a website, Linkedin Sales Navigator and LeadPages
Outbound Lead
Generation
Finds and messages leads through social media, emails, and calls. Hello Bar is an example
Marketing ManagementMeasures lead generation performance to target quality leads and enhance lead generation campaigns
On-page Lead GenerationCaptures leads through a website using lead capture forms
Conversion Rate Optimisation (CRO)Helps increase leads and convert them to sales-qualified leads
Email marketing toolsCreate nurturing campaigns to engage prospects. Examples are MailChimp, Klavyo and Zappier

LinkedIn Marketing Tools

LinkedIn lead generation is the most effective platform for B2B lead generation; LinkedIn being the world’s largest online professional network. 

The top LinkedIn marketing tools to help boost sales are:

  • Campaign Manager: an all-in-one advertising platform allowing ad accounts and campaigns to be set up and run in one place. 
  • LinkedIn Dynamic ads: are personalised ads targeted to each follower based on their LinkedIn profile data such as job title, company name or profile photo.
  • LinkedIn Sales Navigator (LSN): built for B2B sales, LSN is available for individuals or teams who are sales professionals. It has a powerful set of search capabilities that can enable targeting of specific companies and people, tracking leads and engaging with prospects. 
Social Media and Marketing Technology - Image 2

Facebook Marketing Tools

Facebook is also a highly rated platform for social media marketing, thanks to its more than two billion users and high conversion rates.

The best Facebook marketing tools are:

  • Facebook Page Barometer: designed to check the health of a Facebook page with stats on reach,  virality, engagement, feedback and more. It also compares results to other pages’ results.
  • Facebook Ads: for creating and running targeted ad campaigns with the facility to get performance. 

The Future of Social Media Marketing 

Social media marketing technology will continue to evolve and become more crucial in modern business. MarTech will need to adapt to a shifting marketing environment, just as traditional marketing has been doing. 

Before investing in MarTech, marketers should be aware of the following social media marketing trends:

  • Lead generation: There’s an increasing focus on lead generation in social media, and this is set to increase.
  • Focus on Retention: Marketers know that it costs 5x more to attract a new customer than retain an existing one. More tools will evolve that help with customer retention.
  • Artificial intelligence: With the aid of different AI tools, marketers can choose the right social media marketing strategy for their campaigns, track their audience, analyse performance, and more, with ease.

Expert Social Media Agency

A comprehensive social media stack is a great, but it takes more than good technology to bring it to life.  Even though the tools on offer are incredibly useful, there’s still a significant amount of time investment involved (as well as cost) to become proficient in their use.

For a busy team on a tight budget, it can be more beneficial to outsource the management of social media to an expert social media marketing agency

Tech savvy, and with years of experience in testing and using different marketing and automation tools, a social media agency can be a cost effective way to meet your social media goals. 

At 100 Pound Social we provide affordable social media content creation and blog writing services. We work across a huge range of different industries, including Consulting, Information Technology Services, Marketing, SaaS, Finance and more.

Posts PlanBlog Articles
From only £100 +VAT /month, you will receive: 
Dedicated UK-based Content Creator & Editor
3 handcrafted posts per week published to 2 platforms
Dedicated Customer Success Manager
From only £100 +VAT /month, you will receive:
A dedicated UK-based Writer & Editor for your articles. 
Order articles anytime – 5 day delivery + revision
Learn more here → PostsLearn more here → Blogs

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

demo background

Pin It on Pinterest

Share This

She just wants to sleep. The plane 9A0-152 VCE lasted two hours later, waiting for the luggage time MB5-538 Practice Exam dragged too long. The 1Y0-A23 Study Guide Book airport shuttle bus MB5-538 Practice Exam also missed 251-250 PDF the moment, the bus 251-250 PDF as early as an hour ago 9A0-152 VCE DMDI201 Exam Practice PDF already drove away. So, they DMDI201 Exam Practice PDF have 9A0-152 VCE to wait for a taxi now. She stood in the waiting line, slim body due to the weight of the laptop tilted to one DMDI201 Exam Practice PDF side. John talked about interest rates and new ideas for adjusting DMDI201 Exam Practice PDF business partners, MB5-538 Practice Exam but she only thought of one thing it is Friday night 251-250 PDF at ten thirty, I want to wear pajamas, the United States and the United States to sleep. A yellow taxi endless stream passing her 9A0-152 VCE MB5-538 Practice Exam eyes. 251-250 PDF These MB5-538 Practice Exam cars are similar 9A0-152 VCE in color and shape, reminding her of insects. She remembered her when he was a child in the mountains. When she and her brother spotted a broken badger or kicked a red ant nest, she saw a 1Y0-A23 Study Guide Book large group of limbs and hands 1Y0-A23 Study Guide Book and feet wet wriggling DMDI201 Exam Practice PDF on the ground. This chilling feeling made her shiver. A taxi speeding over, 251-250 PDF with a sharp brake sound abrupt halt. Tami Joan Kefas 9A0-152 VCE dragged forward. Driver press the trunk lock, 1Y0-A23 Study Guide Book but people did not move in the car. John was 251-250 PDF upset that they had to get their luggage on board. He is 9A0-152 VCE used to having others MB5-538 Practice Exam help him with these things. Tami Joan does not matter. Until now, she occasionally will be surprised, I actually have 1Y0-A23 Study Guide Book a secretary, help her typing and file management. She threw the suitcase onto the car, closed the trunk lid, and got into the car. John followed suit. He shut the door heavily, wiping his fat cheeks and his MB5-538 Practice Exam bare forehead as hard as he had done with his luggage. First to East 72nd Street. John murmured to the driver through the bulkhead. Then go to Upper West Side, MB5-538 Practice Exam Tami Joan added. Block the plexiglass partition between the front and rear seats covered with scratches, she could hardly see the driver. Taxi arrows MB5-538 Practice Exam rushed off MB5-538 Practice Exam the 251-250 PDF road and quickly ran up the highway to Manhattan. Look, John said. Thats why people are 251-250 PDF everywhere 9A0-152 VCE today. 9A0-152 VCE He pointed to a billboard that read Welcome to the United 1Y0-A23 Study Guide Book Nations Peace Conference. Shakes finally remembered the first of the police officers arriving at the scene to adapt to the fourth rule P is to protect the scene of the murder. Angry horn started 1Y0-A23 Study Guide Book flooding the air in the early morning misty, quickly mixed into the drivers roar MB5-538 Practice Exam angry. A moment later, she heard sharp DMDI201 Exam Practice PDF sirens also joined the dissonant MB5-538 Practice Exam noise, and the 251-250 PDF first police car arrived. Forty minutes 251-250 PDF later, the DMDI201 Exam Practice PDF scene was already packed with uniformed police and criminal detectives, 251-250 PDF more than the usual number of murders in Hells DMDI201 Exam Practice PDF Kitchen the famous crime 1Y0-A23 Study Guide Book zone in New Yorks DMDI201 Exam Practice PDF West End 1Y0-A23 Study Guide Book A lot 1Y0-A23 Study Guide Book 9A0-152 VCE 9A0-152 VCE of. In view of the shocking DMDI201 Exam Practice PDF death of the victim, sending so many DMDI201 Exam Practice PDF people does not seem excessive. However, Shakesi heard from other police officers that this was a big case and 251-250 PDF a media concern - the 1Y0-A23 Study Guide Book deceased was one of a group MB5-538 Practice Exam of travelers arriving DMDI201 Exam Practice PDF at JFK last night and they made a taxi into the city, But 251-250 PDF never got home. CNN is 251-250 PDF reporting on the spot, the uniformed police officer whispered to her. So when Emilia Shakesh saw the handsome Vince Piriti, DMDI201 Exam Practice PDF the head of the Criminal Investigation 9A0-152 VCE and Resource 1Y0-A23 Study Guide Book Scheduling MB5-538 Practice Exam Team climbed to the top of the embankment overlooking the crime scene and 9A0-152 VCE 1Y0-A23 Study Guide Book stopped to beat him from time to time It is not particularly surprising when it comes to 9A0-152 VCE the dust on suits of thousands of dollars. However, she was surprised. Piriti actually noticed her, and waving her past. He smoothed a little in his shaven clean face. She thought she would 9A0-152 VCE probably be applauded 251-250 PDF for the extraordinary performance of todays unruffled. Well done, saved the fingerprint on the iron ladder Maybe it will give her a little reward. The last hour on duty 1Y0-A23 Study Guide Book on the last day. She will leave MB5-538 Practice Exam with glorious 251-250 PDF DMDI201 Exam Practice PDF glory. He looked up and down at her. Policewoman, you are not a novice, right 1Y0-A23 Study Guide Book I think I will not mistake. Im DMDI201 Exam Practice PDF sorry, sir Youre not a newbie, DMDI201 Exam Practice PDF Im sure. 1Y0-A23 Study Guide Book Strictly speaking, she can not be considered. Although she entered the police only a short period of three years, unlike her MB5-538 Practice Exam other police at this age, most have nine to ten years of seniority. Before entering the police academy, Shakesi had been in society for several years. I do not understand what youre trying to ask. He seemed annoyed and the smile on his face 9A0-152 VCE disappeared. Are you the first policeman to arrive at the scene Yes, sir.