TRY NOW: 20-day Money-Back Guarantee

Expert social media from £100 / mo

Why You Need a Successful B2B Social Media Marketing Strategy for 2021

By Emily Nicholson
October 8, 2021

Why is Social Media Important for Businesses?

Social media is an integral part of our lives, so it makes sense that a B2B social media strategy should be an integral part of your company’s marketing plan.

As of July 2021, there were a reported 4.48 billion social media users globally. To put it in perspective, this is equal to 57% of the world’s population.

This number only continues to grow, with 520 million new users joining social media in the year prior to July 2021.

If your business isn’t using B2B social media marketing to reach out to your customers, your competition is almost certainly reaping the benefits.

In fact, 83% of B2B marketers now use social media content as part of their marketing strategy.

The question isn’t if you should be using social media for your B2B marketing, but how?

Having the right B2B social media strategy goes beyond keeping up with your competition. It can help you increase sales, and boost your overall online presence and audience engagement.

With tailored and creative campaigns, you can promote your brand to a targeted business audience.

Setting Social Media Marketing Goals

A successful social media marketing strategy starts with setting the right goals. 

Four common B2B social media marketing goals are:

1. Brand awareness

2. Lead generation through product or service education

3. Conversions of both existing and new customers 

4. Building trust and credibility with customer reviews and referrals

The best B2B marketing strategies align an organisation’s social media goals with an overall business strategy.

For example, if you’re a start-up looking to get your name out there, you should initially focus your social media marketing strategy on brand awareness. 

It is important to plan and execute your B2B social media marketing strategy consistently. By posting often, you’re more visible to potential customers, because social media platform algorithms favour regular activity.

Soon your audience will come to expect (and look forward to!) your content.

The Best Social Media Channels for B2Bs

While every social media platform has its advantages, disadvantages, and etiquette rules, there are four main platforms favoured by B2B marketers. Each can be used at different stages of the marketing funnel. They are:

LinkedIn

Twitter

Facebook

Instagram

LinkedIn isn’t just for growing your business network or job searches! With 774 million users across 200 countries and regions it’s the best platform for B2B marketing.

96% of B2B content marketers say they’ve used LinkedIn for organic social media in the past 12 months.

Because the platform was built for networking, it’s a great place to showcase your brand’s expertise and establish yourself as a thought leader in your industry.

Remember to use the right hashtags too. This way, users who aren’t familiar with your brand can find you on LinkedIn. 

Using Social Media to Connect with your Customers

Consumers usually come into contact with your brand multiple times before they choose to make a purchase. Therefore, you need to leverage value-adding content to build relationships with your prospects.

Your content also needs to be insightful and relevant in order to stand out.

One of the most common reasons why social media strategies fail is because they are considered outbound marketing. However, they should be thought of as an inbound marketing tool.  

Don’t forget that social media platforms are all about connections. This can help you put your customers at the centre of your campaign, and encourage interaction and engagement with your audience. 

This kind of engagement also builds ‘social proof’ around your product or service, in the form of reviews or comments.

If you get this right, the first thing potential customers will see when they visit your social media profiles is other consumers raving about your brand. However, this will be in a way that’s naturally promotional rather than “salesy”.

Free Social Media Plan

Optimising your B2B Social Media Marketing Strategy

One thing to remember about having a successful social media strategy is that it isn’t about an end goal. B2B social media marketing is a journey.

This means you need to be constantly reviewing your strategies, including assessing what is (and isn’t!) working by monitoring your analytics. As new platforms emerge, you may also want to consider producing content for these audiences. 

You can also get the most out of your social media marketing investment by outsourcing this to an agency. Social media marketing agencies are experts in content creation, social media management, and lead generation.

With advanced tools and specialised skills, a social media agency can get the most out of your social media analytics to help plan your future social media strategy.

Free up your time with Expert B2B Social Media Management

With 100 Pound Social you’ll be paired with with a dedicated Customer Success Manager, and a Content Creator and Editor who are knowledgeable in your industry’s niche.

With our LinkedIn Lead Generation Plan you’ll also be assigned a LinkedIn Manager to oversee your campaign and craft your outreach messages.

ServiceSpecifications

£100 Posts Plan
A dedicated UK-based Content Creator & Editor.
3 handcrafted posts per week published to 2 platforms.
A dedicated Customer Success Manager.
£299 LinkedIn Lead Generation PlanEverything in the post plan, but posts only published to LinkedIn profile.
Target 100 prospects per week via LinkedIn.
A 3- part messaging campaign to send to prospects. 
A dedicated LinkedIn Manager.
Blog ArticlesA dedicated UK-based Blog Writer & Editor.
2-8 articles/1,000-4000 words per month.
5 working-day delivery & revision.
Add-onsIncrease to 5 or 7 social media posts per week.
Publish posts to additional social media platforms, including Instagram.
Content Panel — preview your scheduled posts in an editable content calendar.
Add blog articles to any plan.

Book a demo call for more information on our services and to learn which of our plans is right for your business. 

Become a better social marketer.

Get expert social media advice delivered straight to your inbox.

demo background

Pin It on Pinterest

Share This

She just wants to sleep. The plane 9A0-152 VCE lasted two hours later, waiting for the luggage time MB5-538 Practice Exam dragged too long. The 1Y0-A23 Study Guide Book airport shuttle bus MB5-538 Practice Exam also missed 251-250 PDF the moment, the bus 251-250 PDF as early as an hour ago 9A0-152 VCE DMDI201 Exam Practice PDF already drove away. So, they DMDI201 Exam Practice PDF have 9A0-152 VCE to wait for a taxi now. She stood in the waiting line, slim body due to the weight of the laptop tilted to one DMDI201 Exam Practice PDF side. John talked about interest rates and new ideas for adjusting DMDI201 Exam Practice PDF business partners, MB5-538 Practice Exam but she only thought of one thing it is Friday night 251-250 PDF at ten thirty, I want to wear pajamas, the United States and the United States to sleep. A yellow taxi endless stream passing her 9A0-152 VCE MB5-538 Practice Exam eyes. 251-250 PDF These MB5-538 Practice Exam cars are similar 9A0-152 VCE in color and shape, reminding her of insects. She remembered her when he was a child in the mountains. When she and her brother spotted a broken badger or kicked a red ant nest, she saw a 1Y0-A23 Study Guide Book large group of limbs and hands 1Y0-A23 Study Guide Book and feet wet wriggling DMDI201 Exam Practice PDF on the ground. This chilling feeling made her shiver. A taxi speeding over, 251-250 PDF with a sharp brake sound abrupt halt. Tami Joan Kefas 9A0-152 VCE dragged forward. Driver press the trunk lock, 1Y0-A23 Study Guide Book but people did not move in the car. John was 251-250 PDF upset that they had to get their luggage on board. He is 9A0-152 VCE used to having others MB5-538 Practice Exam help him with these things. Tami Joan does not matter. Until now, she occasionally will be surprised, I actually have 1Y0-A23 Study Guide Book a secretary, help her typing and file management. She threw the suitcase onto the car, closed the trunk lid, and got into the car. John followed suit. He shut the door heavily, wiping his fat cheeks and his MB5-538 Practice Exam bare forehead as hard as he had done with his luggage. First to East 72nd Street. John murmured to the driver through the bulkhead. Then go to Upper West Side, MB5-538 Practice Exam Tami Joan added. Block the plexiglass partition between the front and rear seats covered with scratches, she could hardly see the driver. Taxi arrows MB5-538 Practice Exam rushed off MB5-538 Practice Exam the 251-250 PDF road and quickly ran up the highway to Manhattan. Look, John said. Thats why people are 251-250 PDF everywhere 9A0-152 VCE today. 9A0-152 VCE He pointed to a billboard that read Welcome to the United 1Y0-A23 Study Guide Book Nations Peace Conference. Shakes finally remembered the first of the police officers arriving at the scene to adapt to the fourth rule P is to protect the scene of the murder. Angry horn started 1Y0-A23 Study Guide Book flooding the air in the early morning misty, quickly mixed into the drivers roar MB5-538 Practice Exam angry. A moment later, she heard sharp DMDI201 Exam Practice PDF sirens also joined the dissonant MB5-538 Practice Exam noise, and the 251-250 PDF first police car arrived. Forty minutes 251-250 PDF later, the DMDI201 Exam Practice PDF scene was already packed with uniformed police and criminal detectives, 251-250 PDF more than the usual number of murders in Hells DMDI201 Exam Practice PDF Kitchen the famous crime 1Y0-A23 Study Guide Book zone in New Yorks DMDI201 Exam Practice PDF West End 1Y0-A23 Study Guide Book A lot 1Y0-A23 Study Guide Book 9A0-152 VCE 9A0-152 VCE of. In view of the shocking DMDI201 Exam Practice PDF death of the victim, sending so many DMDI201 Exam Practice PDF people does not seem excessive. However, Shakesi heard from other police officers that this was a big case and 251-250 PDF a media concern - the 1Y0-A23 Study Guide Book deceased was one of a group MB5-538 Practice Exam of travelers arriving DMDI201 Exam Practice PDF at JFK last night and they made a taxi into the city, But 251-250 PDF never got home. CNN is 251-250 PDF reporting on the spot, the uniformed police officer whispered to her. So when Emilia Shakesh saw the handsome Vince Piriti, DMDI201 Exam Practice PDF the head of the Criminal Investigation 9A0-152 VCE and Resource 1Y0-A23 Study Guide Book Scheduling MB5-538 Practice Exam Team climbed to the top of the embankment overlooking the crime scene and 9A0-152 VCE 1Y0-A23 Study Guide Book stopped to beat him from time to time It is not particularly surprising when it comes to 9A0-152 VCE the dust on suits of thousands of dollars. However, she was surprised. Piriti actually noticed her, and waving her past. He smoothed a little in his shaven clean face. She thought she would 9A0-152 VCE probably be applauded 251-250 PDF for the extraordinary performance of todays unruffled. Well done, saved the fingerprint on the iron ladder Maybe it will give her a little reward. The last hour on duty 1Y0-A23 Study Guide Book on the last day. She will leave MB5-538 Practice Exam with glorious 251-250 PDF DMDI201 Exam Practice PDF glory. He looked up and down at her. Policewoman, you are not a novice, right 1Y0-A23 Study Guide Book I think I will not mistake. Im DMDI201 Exam Practice PDF sorry, sir Youre not a newbie, DMDI201 Exam Practice PDF Im sure. 1Y0-A23 Study Guide Book Strictly speaking, she can not be considered. Although she entered the police only a short period of three years, unlike her MB5-538 Practice Exam other police at this age, most have nine to ten years of seniority. Before entering the police academy, Shakesi had been in society for several years. I do not understand what youre trying to ask. He seemed annoyed and the smile on his face 9A0-152 VCE disappeared. Are you the first policeman to arrive at the scene Yes, sir.