When writing LinkedIn job titles for their LinkedIn profile, many people opt for the “just-the-facts” approach, listing only their company or job name on their profile – but your LinkedIn job title and profile present the chance to capture people’s attention and advertise yourself and your business. A compelling and precise job title on LinkedIn will allow you to highlight your strengths and skills, and promote your company’s services.

The Most Popular Job Titles On Linkedin

Entrepreneurs and small business owners can rank high in LinkedIn’s search results by carefully selecting the most popular and relevant job titles on their profiles.

Here are some high-ranking titles for business owners:

• Founder & CEO
• Business Founder
• Owner
• Startup Founder
• President & Founder

How To Create Attention-Grabbing LinkedIn Job Titles

Getting your job title right with keywords will lead to more views and clicks on your LinkedIn profile. As a business owner, use your title to stand out and effectively convey your roles and expertise to LinkedIn users.

Here are some key steps to consider:

Understand Your Audience

To create catchy LinkedIn job titles, it’s important that you first understand who your intended target audience is.

Be it potential clients, partners, investors, or employees. Think carefully about who you want to appeal to before selecting a job title that resonates with their interests and needs.

Define Your Unique Value Proposition

Focus on what sets you apart – the skill sets and experiences that distinguish you as a business owner.

LinkedIn job titles should reflect your specific value proposition to showcase what you bring to the table and set yourself apart from people in similar positions.

Be Clear and Concise

For better clarity in describing your role, avoid vague or ambiguous job titles that leave viewers guessing what your responsibilities or expertise entails. Choose more specific titles which accurately capture what you do within a few words. Expand on your job title by providing content and further details in the Experience section of your LinkedIn profile.

Demonstrate Leadership and Authority

To communicate your leadership position within your industry, your LinkedIn job titles should showcase it effectively. Utilise titles that inspire respect among industry colleagues while cementing you as an influential figure within it.

Integrate Quantifiable Metrics in your LinkedIn Headline

The most effective way to showcase your skills is to include success stories in your LinkedIn Headline and Experiences sections.

For example, “I helped an online bicycle retailer grow sales by 30%” immediately provides evidence of impact and success. From revenue generated, clients served, or projects completed, quantifiable metrics give credibility and substance to you and your company’s achievements.

See how 100 Pound Social’s CEO Victoria Lee uses her headline to promote the company’s value:

Use Relevant Keywords

A LinkedIn job title section should contain specific keywords to convey your business and the services you can offer in just a few sentences.

Here are a few strategies that you can try to create the most effective LinkedIn job title with keywords:

Title + Company and the benefits of working together | Keywords that are relevant to your field

(Title) at (Company) Helping USP (Unique Selling Proposition)

(Title) | (Company) | (USP)

Utilising one of these formulas can elevate the quality of your LinkedIn job title.

Stay Genuine

To create trust among your audience, maintain authenticity on LinkedIn and using titles that accurately reflect the role and responsibilities you hold will build credibility for yourself and increase authenticity in the long run.

Conduct A/B Testing

Experiment with variations of LinkedIn job titles until one resonates well with your target audience.

Consider conducting A/B tests or gathering feedback from peers and mentors to achieve maximum impact.

Maintain Updated Titles

As your business changes and your role expands and be sure to update your LinkedIn job titles accordingly. Doing this ensures that they accurately reflect your current responsibilities and expertise.

Show Your Leadership Role

If you hold an executive or managerial position within a startup or small business, make sure that your LinkedIn job title represents your role.

Whether as COO or CFO, focusing your authority and credibility will build your reputation within your industry.

Add Relevant Qualifications

Your qualifications or certifications increase your credibility and include them in your LinkedIn job title.

Be it an MBA, BA, MA, or industry-specific courses showcasing them will add authority and trust to your profile.

Follow these steps to create eye-catching LinkedIn job titles. Be authentic, to the point and proactive when writing titles to boost visibility.

How to Search Job Titles on LinkedIn

Enter Job Title Keywords

Begin your job search on LinkedIn by typing relevant job title keywords into the search bar, such as “President and owner.”

Use Quotation Marks for Exact Phrases

To improve search results, consider placing quotation marks around certain job titles or phrases.

LinkedIn uses this technique to search for the exact phrases enclosed within quotation marks. This will decrease irrelevant results.

Be Specific with Location

Specify your preferred location when searching on LinkedIn. Whether you’re targeting a specific city or region, including location parameters in your search helps LinkedIn filter listings accordingly. 

Reasons Why LinkedIn Job Titles Matter

• Searchability

LinkedIn has 1 billion members spread across more than 200 countries. However, it only displays ten profiles on its first results page.
If your LinkedIn job title is engaging, it’s more likely to get onto that first page.

LinkedIn’s internal search engine, as well as Google’s search engine, rely on headlines as a way to position your profile among the top search results.

• Improved Connection Request Accepted Rate

People are more likely to agree to connect with you if your job title matches what they’re looking for.

For example, option 1 is likely to get you far more connections than option 2:

1. CEO | Built 5 ReactJS web apps | 4-stars on CodeChef | Tech expert
2. Founder

How to Change LinkedIn Job Titles

Steps for Web Browser:

1. Log into your LinkedIn account.
2. Access the profile page by selecting the “Me” icon on the top taskbar by choosing “View Profile” or by clicking on your profile picture on the right side of the screen.
3. And click the pen/edit button.

4. Go to the headline box.
5. Enter your new LinkedIn job title into the “Title/Headline” box.

6. Select “Save” in the bottom right corner of the page.
7. Go to your profile and double-check the title spelling and capitalisation errors.
8. After updating your Linkedin job title and verifying it, you can run it through any online accessible LinkedIn profile review tool to check how well your profile has been optimised for job searches.

Steps for Smartphone:

If you’re using LinkedIn on either Android or iOS, you can make changes to the LinkedIn job title by following these steps:

• Log into your LinkedIn account on Mobile.
• Click on the ‘View Profile’ option.
• Click on the Edit icon.
• Update the information in the headline box.
• Click on the save button.

Updating and Experimenting With Your Job Title Over Time

Try different job titles to evaluate their effectiveness. This will help you decide the version of your job title which one is getting more attention and engagement.

• Set out the objective of your headline for your LinkedIn profile.
• Make a few variations of the job title.
• Check analytics regularly.

Final Thoughts

LinkedIn job titles go beyond a simple job description; they define your professional image, can influence potential clients, and lead to opportunities.

If you want to grow your personal or company’s presence on LinkedIn, 100 Pound Social can help. From just £100 per month, get a dedicated UK-based Content Creator and tick creating LinkedIn posts off your to-do list.

Find out how our social media plans work or book a call to speak to us.