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SEO Blog Writing Services

Serving 1,000+ Small B2B Businesses Since 2017

SEO Blog Writing Service

Grow your sales funnel
Impactful, original blogs
UK-writers—no AI
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“Despite the complexity of my business, your authors are getting it.”

Steve Bannister

Founder, Monro Consulting

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Plans & Pricing

Join 1,000+ companies building their online presence with our social media management agency, 100 Pound Social, since 2017

Combine any services & add-ons during checkout

Monthly Billing

From

£299/mo+VAT

Quarterly BillingMost Popular

From

£269/mo+VAT

Bi-annual Billing

From

£254/mo+VAT

Runs via your personal LinkedIn profile:
Timeline
  • 20-day money-back guarantee
  • Save 10% with quarterly billing. No onboarding fee (save £150)
  • Save 15% with bi-annual billing. No onboarding fee
Includes
  • Done-for-you lead generation
  • Scale LinkedIn leads & book B2B sales meetings
  • Target 100 prospects per week
  • 4-part messaging campaign
  • Personalised messaging sequences
  • Ongoing campaign optimisation
  • Advanced reporting data
  • UK-based LinkedIn team
  • Onboarding call
  • Dedicated Account Manager
  • LinkedIn posts add-on option
  • Simple subscription
  • Easy cancellation
  • Done-for-you lead generation
  • Scale LinkedIn leads & book B2B sales meetings
  • Target 100 prospects per week
  • 4-part messaging campaign
  • Personalised messaging sequences
  • Ongoing campaign optimisation
  • Advanced reporting data
  • UK-based LinkedIn team
  • Onboarding call
  • Dedicated Account Manager
  • LinkedIn posts add-on option
  • Simple subscription
  • Easy cancellation
  • Done-for-you lead generation
  • Scale LinkedIn leads & book B2B sales meetings
  • Target 100 prospects per week
  • 4-part messaging campaign
  • Personalised messaging sequences
  • Ongoing campaign optimisation
  • Advanced reporting data
  • UK-based LinkedIn team
  • Onboarding call
  • Dedicated Account Manager
  • LinkedIn posts add-on option
  • Simple subscription
  • Easy cancellation
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Combine any services & add-ons during checkout

Basic

1,000 Words Per Month

From

£120/mo+VAT

PremiumMost Popular

2,000 Words Per Month

From

£240/mo+VAT

Pro

3,000 Words Per Month

From

£360/mo+VAT

Platinum

4,000 Words Per Month

From

£480/mo+VAT

Timeline
  • 20-day money-back guarantee
Includes
  • Up to 2 pieces of content (1,000 words) per month
  • Order content anytime via your account
  • Expert UK-based writers
  • Delivered within 5 working days
  • Revisions included
  • Dedicated Account Manager
  • Up to 4 pieces of content (2,000 words) per month
  • Order content anytime via your account
  • Expert UK-based writers
  • Delivered within 5 working days
  • Revisions included
  • Dedicated Account Manager
  • Up to 6 pieces of content (3,000 words) per month
  • Order content anytime via your account
  • Expert UK-based writers
  • Delivered within 5 working days
  • Revisions included
  • Dedicated Account Manager
  • Up to 8 pieces of content (4,000 words) per month
  • Order content anytime via your account
  • Expert UK-based writers
  • Delivered within 5 working days
  • Revisions included
  • Dedicated Account Manager
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Why Our SEO Blog Writing Works

Trusted by 1,000+ companies to drive traffic & leads

Industry Relevant

Industry Relevant

Targeted content that speaks directly to your B2B audience and solves their challenges.

Human Written

Human Written

Engaging, trustworthy blogs that build relationships and keep readers coming back.

SEO Optimised

SEO Optimised

Optimised to boost your Google rankings and attract qualified traffic.

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Our Services

Expert SEO Blog Writing Services

Trusted UK blog writing agency helping B2B businesses generate traffic and leads

  • Trusted since 2017
  • The best B2B writers
  • SEO-driven
  • Ready for your approval
  • 20-day money-back-guarantee
  • 5-day turnaround

Keyword Focused

Target high-traffic, relevant keywords your prospects actually search for.

Content Strategy

Blogs that align with your B2B goals = 3x more engagement on average.

Fast Turnaround

Content is delivered within 5 working days, ready for your sign off.

On-Page SEO

Optimise for Google—boosting rankings and click-through rates.

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Review & Approve

Comment on drafts to request changes—you have final approval.

Our Process

How it Works

Order blogs anytime via your account

Subscribe

Pick a monthly subscription. Choose from 1,000 to 4,000 words per month. 

Word Balance

Your word balance is added to your account and refreshes with each recurring payment.

Order

Complete a short form (view sample) with your topic and desired word count (500–2,000 words).

Revisions

Get your blog in 5 working days, with one round of revisions included.

Delivery

We’ll send your final draft in a Word doc—ready to use or upload.

Promotions

On a Social Media Posts Plan? Ask us to create promo posts for your blog.

Speak to our experts
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SEO Blog Writing Case Studies

Examples of SEO Blogs we’ve written for UK businesses

Steve Bannister

Founder, Monro Consulting

“Despite the complexity of my business, your authors are getting it… there are clearly intelligent and well-educated people working in 100 Pound Social.”

Client Story

“100 Pound Social is very responsive. When I request changes, they’re taken on board.”

How we crafted!

Subscription

2 blogs per month

Sophie Peterson

Owner, Orange Malone

“What really surprised me is the relevance of the posts and how much people are engaging, liking, and commenting on them.”

Client Story

“100 Pound Social takes care of social media content creation for me, and reaches my target audience.”

How we crafted!

Subscription

2 blogs per month

Sebastien Ellson

Business Development & Project Management, SME Advantage Ltd

“The Posts Plan achieves consistent, high-quality, on-brand messaging across our social pages.”

Client Story

“I would recommend 100 Pound Social to other business owners, particularly small, fast-growing businesses that need support with social media and marketing content.”

How we crafted!

Subscription

2 blogs per month

Peter Morrow

Commercial Director, Reverse Delta

“It’s quality, cost-efficient content that fits in with our marketing processes.”

Client Story

“It’s a great service. Everything has just worked.”

How we crafted!

Subscription

2 blogs per month

Leopold Diouf

Managing Partner, Concentric

“Before we worked with 100 Pound Social, we didn’t really have a social media plan.”

Client Story

“I’d recommend 100 Pound Social because the team is coachable, and if we need anything changed, it gets done within 24 hours.”

How we crafted!

Subscription

2 blogs per month

Filip Rokita

Co-founder, iLENDi

“Outstanding quality, great customer experience, cost-effective—100 Pound Social ticks all the boxes!”

Client Story

“It’s not just about price—it’s about brand, and 100 Pound Social gets that.”

How we crafted!

Subscription

2 blogs per month

Jessica Knowles

Owner

“I can think of all the ideas in the world but having the time to refine them and get them ready for posting… that was my biggest challenge.”

Client Story

“I recommend you to a lot of people that I meet because it’s easy, it’s simple, it gets the job done!”

How we crafted!

Subscription

2 blogs per month

Examples of Blogs Written for Our Clients

Open Post
Open Post
Open Post
Open Post

As Seen On!

Blog Writing Process

We write every blog article with your business goals in mind.

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SEO Blog Writing Service Process

Our SEO blog writing process is simple, fast, and designed for B2B results

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Monthly Blog Writing

We write and deliver high-quality blog content regularly, so you don’t have to worry about creating content, managing writers, or deadlines.

Careful Editing

Expert editors proofread each blog to ensure it’s polished, professional, and aligned with your brand voice.

Fast Turnaround

Your blog post will be ready within 5 business days, keeping your content calendar on track and your site fresh.

Simple Structure & Layout

We keep things clear and engaging. SEO-optimised headlines, structured formatting, and concise paragraphs make your blog easy to read—and easy to find.

Focused Business Messaging

Every line is written to attract the right traffic and convert readers into leads. No fluff, no filler—just strategic content that works for your business.

Designing an Effective Blog Post Structure

A strong layout grabs attention and keeps B2B readers engaged. Here’s how we structure your posts with our SEO blog writing services for clarity and impact:

Keyword-Focused Title

Headlines that align with search trends and boost rankings.

Short Intro

A concise intro that hooks readers and supports SEO goals.

Main Headings

Clear, keyword-rich H1s and H2s for better structure and visibility.

Useful Content

Insightful, audience-focused content that adds ranking value.

Strong Ending

A wrap-up that reinforces your message and key terms.

Call to Action

SEO-friendly CTAs that drive clicks and conversions.

FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • This service provides expert-written, SEO-driven blog articles tailored to your industry. The content is crafted by experienced B2B writers and is fully optimised to drive relevant traffic to your website.
  • After subscribing, you'll receive a word balance assigned within your client account. You can order blogs anytime by completing a short form detailing the topic and length. Content is delivered within 5 working days for your approval.
  • Your word balance is assigned within your client account. The balance replenishes with each recurring payment. Unused words do not roll over to the next month, so be sure to use your balance before it resets.
  • No—we provide the final version in a Word document, ready for you to upload to your blog. Images and graphics are not included.
  •  Yes, you can leave comments on your drafted blog to ask your writer to make changes. You have the final approval.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly and you can cancel at any time by giving 30-days notice.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.

Have Any Other Questions?

Feel free to reach out—we’re here to help with anything you need!

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Social Media Management

What’s Included

Professionally written and custom-branded social media posts, created and delivered monthly. A UK-based content creator and editor craft each post, backed by a 20-day money-back guarantee.

Here’s What You’ll Get Each Month 

  • Custom social media posts published to 2 platforms

  • Captions, hashtags, and royalty-free images included

  • Branded graphics (optional)

  • Monthly content review via feedback form

  • Dedicated UK-based Content Team & Customer Success Manager

  • Content Panel to review and approve posts

  • Scheduling included (posts published to your channels)

Optional Extras

  • Extra posts

  • Extra platforms:

    • LinkedIn Personal Profile

    • LinkedIn Company Page

    • Google Business Profile

    • Facebook

    • X (Twitter)

  • Logo on images

  • Branded visuals (Visual Pack)

  • Alt text for accessibility

  • Fully SEO-optimised blog posts

  • Bespoke mailing list newsletters

  • Ongoing content team revisions

  • Access to reporting tools

Timeline: From Setup to First Posts

1. Initial Setup

  • Onboarding form: 15–20 minutes

  • Account connection: 2–3 minutes per platform

  • Onboarding call (included with £200 Posts Plan & £300 Posts Plan)

2. First Content Delivery (Within 10 Business Days)

  • Review posts via content panel

  • Request revisions if required

3. Ongoing Workflow

  • Monthly review form sent 5 days before end of each service month

  • Feedback used to shape next month’s content

  • Revisions from Month 2 available with £200 Posts Plan & £300 Posts Plan

Support & Communication

  • Dedicated Customer Success Manager

  • Support via email, messenger portal, and scheduled calls (we usually respond on the same business day)

  • Reauthorisation help if social accounts disconnect

  • Access to onboarding guides & content panel walkthroughs

What to Expect

  • Month 1 focuses on capturing your brand voice

  • New content every month, delivered early for review

  • Seamless process designed to save you time and build your online presence

Social Media Management Service Add-ons

Some add-ons are included in selected plans. Click an add-on to learn more.

Add Platforms—Grow Your Audience

All plans include publishing to 2 platforms.
Want more? Add extra platforms for just £15 each/month.

Wider reach. More impact. Simple.

Supported platforms

  • Personal LinkedIn Profile
  • Company LinkedIn Profile
  • Facebook
  • X (Twitter)
  • Google Business Profile
  • Instagram

Optional included add-on with:

1 Branded Graphic Every Week—Done for You

Boost trust, build recognition, and stand out with custom social media graphics tailored to your brand’s font, colours, and logo.

Use graphics to:

  • Showcase testimonials
  • Highlight stats
  • Share top tips and more

Included with the:

Add to the £100 Posts Plan for £45 per month.

Logo-Branded Social Media Images

Make every post unmistakably yours. We’ll add your logo to your social media graphics for a polished, professional look.

  • Boost brand recognition
  • Build credibility and consistency
  • Elevate your visual identity

Included with the:

Add to the £100 Posts Plan for £35 per month.

SEO-Optimised Alt Text for Every Image

Your Content Creator adds keyword-rich Alt Text to boost:

  • SEO: Help Google rank your posts beyond social platforms
  • Discoverability: Give algorithms more context to extend reach
  • Accessibility: Make content inclusive for visually impaired users

Included with the:

Add to the £100 Posts Plan for £15 per month.

Full Visibility & Control

Get access to your editable content calendar, preview posts before they go live, and track performance—all in one place.

  • Review and tweak your content
  • Schedule extra posts across platforms
  • Access performance reports anytime

Included every month with:

Included in month 1 with the £100 Posts Plan (monthly and quarterly billing)

After Month 1, add to the £100 Posts Plan for £35/mo (with monthly billing) or £17.50/mo (quarterly billing).

If you don’t add Content Panel after month 1, we will continue to publish your posts directly to your social media pages for you. You will be able to view and edit your posts after they have been published.

Easy, Efficient Collaboration

Request one round of post revisions each month—no hassle, no back-and-forth.

  • Personalise posts with your insights
  • Add last-minute updates or news
  • Refine tone to match your voice

Without Content Team Revisions, post edits aren’t available after Month 1.
Clients with Content Panel access can edit posts directly.

Included every month with:

Included in month 1 with the £100 Posts Plan

Add Extra Posts—Expand Your Reach

Need more content without upgrading your plan?
Add 1 extra post per week for just £30/month.

More posts = more visibility, more engagement.

  • £100 Posts Plan: 3 posts per week included
  • £200 Posts Plan: 4 Posts per week included
  • £300 Posts Plan: 5 posts per week included

You can add as many extra posts per week as you need to any plan at checkout.

Optional included add-on with:

Save £25 on Branded Visuals

  • Logo on Images (normally £35)
  • Branded Graphics (normally £45)

Purchased separately, the two add-ons cost a total of £80. Add the Visual Pack to your £100 Posts Plan and get both add-ons for £55, saving £25 per month.

Offer available with the £100 Posts Plan. Logo on Images is included with the £200 and £300 Posts Plans and Branded Graphics can be added-on.

SEO Blogs & High-Converting Newsletters

Perfect for:

  • SEO: Get found on Google with blogs that answer what your audience is searching for
  • Email Marketing: Grow and re-engage your list with newsletters that convert
  • Thought Leadership: Boost web traffic and credibility by linking blogs in your social posts

Drive organic traffic, boost visibility, and win new business with expertly written content—no AI, just human-crafted strategy.

View samples of blogs we’ve written for companies like yours.

Add to any Social Media Posts Plan from £120 for up to 2 pieces of content (1,000 words) per month—or purchase as an independent package.

LinkedIn Lead Generation

What’s Included

Drive B2B leads directly to your LinkedIn inbox. We use LinkedIn Sales Navigator and proven messaging sequences to connect with your ideal clients—backed by 8+ years of campaign experience and a UK-based team.

Here’s What You’ll Get Each Month 

  • 100 new LinkedIn prospects targeted weekly

  • Custom 4-part messaging campaign

  • Re-engagement strategy for unresponsive leads

  • Campaign monitoring & optimisation

  • Dedicated UK-based Customer Success Manager

  • Advanced campaign data & reporting

Optional Extras

  • LinkedIn posts for Profile & Company Page

  • LinkedIn newsletters and articles

  • Social posts for Facebook, Instagram, and X (Twitter)

  • Branded visuals & content written by UK team

Timeline: Setup to First Replies

1. Onboarding (Days 1–10)

  • Set up LinkedIn Sales Navigator (~5 mins)

  • Complete onboarding form (~15 mins)

  • Messaging sequence approval (Day 7)

  • Connection call (Day 8–9)

  • Plan goes live on Day 10

2. Campaign Launch

  • Connect + Message 1 sent to ~20 new prospects/day

  • Message 2: 24–48 hours after acceptance

  • Message 3: Sent 7 days later with CTA

  • Re-engagement messages: Sent after 3–4 weeks

3. Ongoing

  • Monthly Review Form sent 5 days before end of each service month

  • Share feedback, refine targeting & messaging

  • New segment setup and continuous optimisation

What to Expect

  • Onboarding Manager supports setup step-by-step

  • Welcome Pack & reminders sent by email

  • Seamless handoff to your Customer Success Manager

  • Just monitor your inbox & respond to interested leads

Support & Communication

  • Dedicated onboarding & Customer Success Managers

  • Support via email, messenger portal, and calls (we usually respond on the same business day)

  • Regular updates and check-ins

  • Scheduled calls as required to refine campaign

SEO Blog Writing

What’s Included 

  • Our UK-based specialist writers craft SEO-optimised, traffic-driving blog articles tailored for B2B businesses. Every article is reviewed by a professional editor to ensure it meets your brief and our quality standards.

Your Monthly Blog Process

1. Choose Your Plan

  • Select your monthly word allowance (from 1,000 to 4,000 words)
  • Words roll over with longer subscriptions (3 or 6 months)

2. Order a Blog

  • Submit a short form with your blog topic + word count

  • Choose 500, 1,000, 1,500 or 2,000 words

  • Order anytime during your subscription

3. We Write Your Blog

  • Assigned to an expert UK-based writer

  • Reviewed by a professional editor

  • Delivered in a Word doc within 5 working days

4. Revisions (Optional)

  • One round included

  • Request within 5 working days of delivery

  • Revisions returned in 3 working days

5. Blog Promotions (Optional Add-On)

  • If you’re on a Social Media Posts Plan, we’ll turn your blog into custom posts for your next posting schedule. Just ask!

Newsletter Writing

What’s Included 

We create engaging, well-researched newsletters for LinkedIn or email. Each is crafted by a UK-based B2B writer and reviewed for accuracy and tone before delivery.

Your Monthly Newsletter Process

1. Choose Your Plan

  • Pick your word allowance (1,000–4,000 words/month).
  • Words renew with each payment (and roll over with 3–6 month plans).

2. Order a Newsletter

  • Fill out a quick form with topic + length

  • Choose 500, 1,000, 1,500 or 2,000 words

  • Order anytime during your subscription

3. We Write Your Newsletter

  • Assigned to an expert UK-based writer

  • Reviewed by a professional editor

  • Delivered in a Word doc within 5 working days

4. Revisions (Optional)

  • One round included

  • Submit revision requests within 5 working days

  • Final version delivered within 3 working days

5. Promote Your Newsletter (Optional Add-On)

  • On a Social Media Posts Plan? We’ll create custom posts to share your newsletter—just let us know!

Why Should Your Organization Consider RPO Recruitment for Your Talent Acquisition Needs?

Recruitment Process Outsourcing (RPO) is a rapidly growing trend that is here to stay for the long-term. According to Globe Newswire, the global RPO market size was valued at USD 6098.9 million in 2021 and is expected to expand at a CAGR of 6.62% during the forecast period, reaching USD 8959.65 million by 2027. This growth is a testament to the effectiveness and efficiency of RPO recruitment in meeting the talent acquisition needs of businesses.
 

Supercharge your recruitment drive with RPO

Companies are placing more emphasis on talent acquisition with speed in mind, as time is money. In a competitive job market, the ability to attract and hire top talent quickly and efficiently is critical to a company’s success. RPO recruitment can help you do just that. By outsourcing all your recruitment needs using an RPO recruitment model, you can save a considerable amount on the bottom line, as they do not have to add additional headcount for their talent acquisition needs.

Cost savings is a significant factor driving the growth of RPO recruitment. It costs corporations significantly less money to outsource all their recruitment needs using an RPO recruitment model. The overhead costs associated with recruiting, such as job postings, applicant tracking systems, and recruitment software, can add up quickly. RPO providers can help you save on these costs by providing these tools and services at a lower cost than if you were to purchase them individually.

Another advantage of RPO recruitment is that it can be tailored to meet your and your business’ specific needs. There are five different RPO recruitment models that can be offered to businesses. These include enterprise RPO, project RPO, on-demand RPO, hybrid RPO, and recruitment consulting. Each model offers a different level of service and customization to meet the unique needs of businesses of all sizes.

The flexibility of RPO

RPO recruitment is not a one-size-fits-all solution. Rather, it is a customizable and flexible option that can be adapted to meet the needs of businesses in various industries. By choosing an RPO provider that offers a range of recruitment models, businesses can find the right solution for their specific challenges.

In conclusion, RPO recruitment is a growing trend that businesses should consider for their talent acquisition needs. With speed, cost savings, and customization at the forefront of its benefits, RPO can help businesses attract and hire top talent quickly and efficiently while saving on recruitment costs. To take advantage of this trend, businesses should partner with an RPO provider, such as EK Recruiting that offers a range of recruitment models to find the right fit for their needs.

EK Recruiting is a pro at RPO

EK Recruiting is a top-tier provider of RPO Talent Solutions. We offer five different models to meet any organization’s needs. Our models include Full Cycle RPO for long-term recruitment needs, Project RPO for short-term recruitment needs, Selective RPO for specific recruitment solutions, Recruiter on Demand RPO for dedicated project needs, and Contingent Recruiter on Demand RPO for a traditional contingent staffing solution.

Contact the EK Recruiting team today to learn more about how RPO recruitment can benefit your life sciences organization. We look forward to working with you!

The Rise of AI in Fighting Financial Crime

Financial crimes such as money laundering, terrorist financing, and payment fraud are on the rise. Unfortunately, as technology and transaction volumes have grown, so has financial crime. According to the UK findings of PWC’s Global Economic Survey, 56% of organizations have experienced fraud in the past two years—the highest level ever recorded.

As financial crimes become increasingly sophisticated, detecting and mitigating fraud have become a key priority for the financial services sector. Banks are now looking at how they can improve their processes, use their data more effectively, and how they can harness new technologies to increase their automation and enable better decision-making.

When it comes to tackling fraud through new technologies, it is still early days for the banking and financial services sectors, and to date, there has been a wide range of responses.

Despite understanding AI’s potential to fight financial crime, many financial services companies are not yet effectively using this technology because they either don’t know where to start or they have only adopted it in part. Some institutions are also holding off on investing in AI as part of their Anti-Money Laundering (AML) and financial crime prevention strategies as they continue to assess the benefits, shortcomings, and possible issues around using AI in financial crime compliance.

Such institutions are still dependent on older systems and existing processes which lack the ability to quickly and effectively tackle complex and ever-changing fraud and financial crime patterns. These systems are simply expensive, time-consuming, and not working against increasingly sophisticated bad actors.

But a few early movers have already implemented cutting-edge AI platforms and they are reaping the benefits.

Using AI to detect financial crimes

AI makes machines act more intelligently. As part of AML and other financial controls, AI is a digital measure put in place to detect money laundering and other unlawful activity. These algorithms analyze enormous volumes of customer data—including customer due diligence, sanctions screening, and transaction monitoring—to detect and take actions to remedy suspicious activity. It can even be used to analyze voice recordings that can give clues about fraudulent activities.

AI has the power to not only carry out AML and other financial fraud prevention measures much faster than humans can but also the ability to do it in real-time. This allows financial institutions to react much faster to any suspicious activity and stay ahead of criminals.

The ultimate AI-driven fraud protection

With Eastnets PaymentGuard, you can dynamically detect and stop fraudulent payments by scanning transactions against a wealth of past data. Our technology uses machine learning to reference a historical database of customer data—including transactions, device information, and geolocations—to intelligently model existing and emerging patterns.

Plus, our AI-powered detection model uses state-of-the-art machine learning to stay vigilant against emerging threats so you can keep up with increasingly sophisticated bad actors. With Eastnets, AI manages payment fraud for you.

Want to try our solution yourself? You can request a demo here.

To find out how our use of AI and the blockchain can help provide you with the most up-to-date security, compliance, and AML assurances possible, head over to our Crime and Compliance Section.

Creating Good Content and a Strong Business Strategy

Welcome to the next instalment of our ‘business development in a post-COVID world’ mini series. As previously mentioned, we have teamed up with leading creative comms agency, DMA Partners, to provide a full-service business development agency.

We know that the sales and marketing landscapes have vastly changed over the years and never more so since the pandemic hit. People being told to stay home during COVID-19 has driven huge levels of viewing across a multitude of social media platforms. Has your business adapted to get in front of those viewers who could be potential clients?

We’ll be covering some steps that you can take when it comes to promoting your B2B brand and services.

Help vs Sell

Gone are the days of sell, sell, sell. Customers are human and want to be treated as such—they have unique needs and they want to trust the company that they buy from.

How do you plan to help before you sell? By providing content with value.

In the last article, we discussed YouTube Shorts. Now here is where video content might come in handy to push your brand awareness…

Have you ever thought about delivering educational content and resource guides via social media or short-form videos?

Stand out by providing valuable content about your services. Build trust and show your potential customers that you are knowledgeable in your field. Not putting the main focus on selling can really help when it comes to B2B brand marketing.

Show personality

Who makes up your company? Have you ever thought about sharing your story? When it comes to email marketing, don’t bombard your prospects with sales pitches, show them your heart. Make them want to buy from you because they have brought into your story and into your employees’ experiences.

You could create an interview series whereby you showcase different employees throughout the month. Your sales consultants can have a space online where their personality shines through—we’ve said it before and we’ll say it again, people buy from people. So try getting personal!

Look at your data

This new B2B sales world will require detailed insights and data on customers and potential leads. You need to be up to date with who might need your services and why. Look at the data and analyse, then create content which will show (and prove) how you can help that client demographic.

Speak to your employees too, they used to be customer facing (and will again) so their insights can be amalgamated alongside the data too.

Data is powerful and used in conjunction with innovative digital upgrades, you’ll be able to service your customers and gain new leads quicker.

So, whilst we might be navigating the new normal with B2B sales, implementing proactive targeted changes and focusing on a hybrid approach when it comes to business development will only propel your company forward.

A Complete Google Analytics 4 Guide

Everything you need to know about Google Analytics 4, but were afraid to ask.

As you may know, Universal Analytics (UA) is soon stopping collecting data.

Don’t panic!

This article will shed more light on what Google Analytics 4 is, how it works, and the importance of upgrading as soon as possible, among other things.

What is Google Analytics 4?

Google Analytics 4 is also known as GA4. It’s Google’s new service designed to measure how users interact with your apps and websites. It’ll leverage machine learning and AI to help you better understand the customer journey.

Instead of using traffic sessions like its predecessor, it will use events to better understand the customer’s journey across multiple platforms.

It will show important details like:

  • Engagement
  • Retention
  • Monetisation

Is GA4 GDPR Compliant?

It’s worth noting that GA4 will comply with GDPR and CCPA laws, giving clients more privacy. However, as with everything relating to data privacy, you need to make sure that how you use GA4 is also compliant.

Is Google Analytics 4 Available Now?

Yes, it is.

GA4 is formerly known as ‘App+Web’ and has been around since 2020. After graduating from its beta version, Google renamed it to its current name.

Will Google Analytics 4 be Free?

Google Analytics is a free property type for small businesses. Note that just like with Google Universal Analytics, its GA4 Standard package will allow you to sign up for multiple GA4 accounts for free.

The free plan will be adequate for most businesses unless your website processes astronomical amounts of data. In that case, you might need GA4 360.

360 will also come with enterprise-level support and service-level agreements. 

However, note that GA4 can be  very costly, and you should only consider it if the free version doesn’t serve you well. Therefore, it’ll be better first to try out the standard plan and only upgrade if it isn’t suitable for collecting your data.

How is Google Analytics 4 Different?

GA4 differs from Universal Analytics in the following ways:

App Tracking

UA tracks website and app traffic separately. GA4 combines web and app data in one place using a new tool called Google Analytics Firebase. This will make checking reports more convenient.

Hit Types

Universal Analytics captures hit types (interactions) like page views, transactions, and social interactions without giving further information about them.

GA4 will take this up a notch by giving you more information about each visit. For instance, instead of just showing how many page views you had, it will show details like page title, user location and whether they opted for cookies.

Session Calculations

GA4 will also time out sessions after 30 minutes of inactivity, like UA. However, there will be a critical difference between the services.

While UA only processes sessions 4 hours after the day closes, GA4 will continue processing them way after that, for up to 72 hours.

So if a user loses or abandons a session and gets back to it after 56 hours, GA4 will still process it, while UA won’t.

Big Query Exports

Unlike UA, GA4 will not limit Big Query exports to premium accounts. In other words, GA4 will come with a free connection to BigQuery, allowing both GA4 Standard and GA4 360 users to access raw data.

Bounce and Engagement Rates

Google Analytics 4 will track engagement metrics much more accurately than UA.

In addition, instead of using bounce rates to show sessions that users didn’t engage with, GA4 will use engagement sessions to gauge how users interact with your site.

Here are some engagement metrics you can expect to see from  GA4:

  • Engagement Rate
  • Engagement Sessions
  • Engagement Session Per User

What Types of Analysis Can I do in Google Analytics 4?

  • Life Cycle Reporting – This will provide default reports to help you understand the customer’s journey from acquisition to retention.
  • Funnel Analysis – Funnel Exploration will reveal whether the journey a user takes to complete a task is successful or not.
  • Path Analysis  – Path Analysis will show how new users navigate your site from the home page and the issues they might encounter.
  • Segment Overlap – This will enable you to compare segments of up to 3 users.
  • Cohort Analysis  – This will show the behaviour of users that share the same attributes
  • User Lifetime – User Lifetime will show a user’s behaviour (purchase or last purchase date) over time.
  • Predictive audiences and metrics – This forecast will show what actions will likely take in the future.

Will My Existing Custom Reports and Dashboard Work With Google Analytics 4?

Unfortunately, no.

Your existing custom reports and dashboards will not work with the new property as it has a different way of calculating and analysing metrics. As such, you will need to create them from scratch.

Will My Existing Custom Segments Work With Google Analytics 4?

You’ll also need to create new custom segments, as they won’t work with GA4.

How do I Know if My Website Is Using Google Analytics 4 or Universal Analytics?

This will be very easy to test.

UA will display a blue notification at the top with this message: “Universal Analytics will no longer process new data in standard properties beginning July 1, 2023.”

Your property ID will also help you to differentiate between multiple properties.

While UA IDs start with UA followed by numbers, GA4 IDs will only have numbers.

When Should I Switch to Google Analytics 4?

The earlier, the better, since GA4 will no longer collect crucial customer data after 1st July 2023.

How Do You Upgrade to Google Analytics 4?

First things first– reviewing the data you want the property to collect will be paramount.

After that, you’ll need to update the tagging. The process can get complex, and an analytics specialist can help you avoid the pitfalls of errors that might occur if you don’t have the skills to handle the process expertly.

Does Google Analytics 4 Work With Shopify?  

Google Analytics 4 will work with Shopify. However, you must be a Shopify Plus to make the most of this feature right now.

Otherwise, you will be able to manually place the GA4 tags on your site, but it won’t be possible to place the new tags to track eCommerce activity on your site.

Note that Shopify has stated on its website that all its users will be able to switch to GA4 by March 2023.

How Long Does It Take To Learn Google Analytics 4?

You’ll need a day or two to learn about five topics on GA4, namely:

  • Discover the Next Generation of Google Analytics
  • Use Google Analytics to Meet Your Business Objectives
  • Measure Your Marketing with Google Analytics
  • Go Further with Your Google Analytics Data
  • Google Analytics Certification

Need Some Assistance Getting Ready for Switch to GA4?

Making a switch to GA4 as soon as possible is paramount so that you can start gathering data. Liberandum Digital, a specialist digital consultancy, can help you prepare in advance if you’re stuck on how to do it.

Drum roll, please ……

If you sign up for the GA4 Switch newsletter, we’ll give you a free custom report!