Reaching More Clients with Targeted Social Media Marketing

Orange Malone is an industry-leading actuarial, risk and investment specialist recruiter solely dedicated to the actuarial and investment market place. It offers solutions to the career and recruitment needs of both candidates and clients. 

The company’s owner Sophie Peterson knew she needed to develop a strong online marketing presence but struggled to find the time to produce blogs and newsletter content and post to social media.

In January 2023, Orange Malone signed up to 100 Pound Social’s:

• £100 Posts Plan
• Custom SEO Blogs & Newsletters service 

Their subscription includes regular posts to the company LinkedIn page and to Sophie’s personal LinkedIn, as well as up to two bespoke blog articles and / or newsletters written for Orange Malone each month.

Orange Malone opt for 6-monthly billing, our best value option. Their plan includes Content Panel allowing the company to maintain full control over their content marketing:

• view in-depth social media reporting and analytics;
• preview, edit, and approve posts;
• and add in extra posts.

Finding the Best Agency to Create Social Media Content

Sophie said that before working with 100 Pound Social, she was struggling to find the right company to delegate social media and content marketing to, so she could focus on her core work. 

Sophie told us “I was paying for another company to write our blogs but they were too American, generic and dull.” 

Since January 2023, Sophie’s dedicated 100 Pound Social writer has produced two blog articles per month which Sophie publishes on her website and sends out to her mailing list. 

She says: “I love being able to give 100 Pound Social a blog topic which you then write for me.”

Sophie’s consistent focus on content marketing is paying off: “My newsletter is averaging a 50% opening rate thanks to 100 Pound Social. It gets me in my mailing list subscribers inboxes so I’m really happy.” (This is compared to a 34% industry average.)

👉🏻 View samples of blogs we’ve written for companies like yours

Sophie added, “before using 100 Pound Social, our social media presence wasn’t frequent, organised or targeted.”

Regular Social Media Content to Attract More Clients

Consistent, relevant social media, blog, and newsletter content by 100 Pound Social have taken the pressure off Sophie.

She says that working with other agencies was, “far more labour intensive on my part, whereas 100 Pound Social takes care of it for me so I don’t have to do anything.”

As well as loving the hands off service, Sophie is also impressed with how the team can create interesting and engaging posts around niche topics.

“What has really surprised me is the relevance of the posts and how much people are engaging with them, liking and commenting on them.”

Sophie loves being able to use her Monthly Review Form to suggest topics and then have her dedicated UK-based Content Creator and Editor create the content.

Sophie says she’s also impressed with the female-led team at 100 Pound Social, “it’s got much more of a personal touch than a faceless tech company in America.”

Reaching More Clients Through Targeted Social Media Consistency

Sophie says the content from 100 Pound Social is working well for her business and stimulates contact from candidates and clients.

“It has raised my visibility with both clients and candidates and kept my business in the forefront of people’s minds.”

Sophie told us she’s seeing more traffic to her website as a results of the new, improved social media offerings from 100 Pound Social, and people are liking and engaging with the posts.

“I would definitely recommend the £100 Posts Plan because it’s very easy, and straightforward, and the content connects with our audience all the time.” 

If you’re ready to grow your visibility and keep your business in people’s minds, we’d love for you to come and work with 100 Pound Social.

Click here to select a plan and sign up.

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