“It Works Brilliantly”: How IT Recruiter Apache Associates Increases LinkedIn Engagement

INDUSTRY
Case Study
Scaling on LinkedIn Since March 2022
Apache Associates specialise in IT and IT sales recruitment, working with both clients and candidates, to find and place applicants into SaaS, Cloud and general IT roles.
The company has been on the £100 Posts Plan since March 2022, enjoying long-term success and increased engagement on LinkedIn with 100 Pound Social.
Their plan includes the creation and publication of regular social media posts to Director Glen Bird’s personal LinkedIn as well as to the Apache Associates company LinkedIn page.
The posts are planned, created, and reviewed by Apache’s dedicated 100 Pound Social Content Team. 100 Pound Social’s Content Panel makes it easy for Glen and his team to review and approve the LinkedIn posts before they are published, and their Monthly Review Form provides an easy way to give regular feedback.
The Challenge
Quality Content and High Engagement on LinkedIn
Before working with 100 Pound Social, Glen and his team were struggling to find the time to consistently post on LinkedIn. Not only was Glen finding it very time consuming, he also found he wasn’t getting engagement and clicks on the content Apache Associates linked to in their LinkedIn posts.
Glen’s team experimented with using AI to create posts, but found it wasn’t able to generate the unique, authentic content needed to get results on LinkedIn.
Glen decided they needed a third party to help and turned to 100 Pound Social. Since signed up in March 2022, Apache Associates’ LinkedIn marketing results have taken an upward turn. Glen says since starting work with us, “the quality of the writing, the engagement on LinkedIn, and everything else has been good!”
He says: “100 Pound Social drives engagement on social media in a cost effective manner that works brilliantly.”
He loves that all the LinkedIn content is now written by a professional, UK-based writer, and that no AI is used in the creation of the posts.
The Solution
Increased LinkedIn Impressions
Regular and relevant social media posts by 100 Pound Social have led to Apache Associates seeing consistent growth in engagement on its LinkedIn page and Glen’s profile.
Glen has been impressed at how thorough the service is: “there’s regular account management, reaching out to us to confirm if posts are relevant.”
He said: “Week on week, we’re getting between 700-900 impressions on LinkedIn.”
Outsourcing social media is giving Glen his time back, “100 Pound Social creates the perfect voice on our behalf, saving me time to focus on the business.”
He is also pleased with his dedicated UK-based Content Creator and Editor, praising their:
- responsiveness;
- matching of the brand’s voice;
- and speed at making changes to content when needed.
“100 Pound Social creates the perfect voice on our behalf, saving me time to focus on the business.”
The Results
Real Growth That Saves Time and Money
Since handing the social media reins to 100 Pound Social, Glen has regained hours every week to invest in growing his business.
He said, “There is a saving, both in time and money, and I think the fact that it’s a voice on our behalf that’s written by a person is important rather than just AI.”
He continued: “I have been very, very impressed with how attentive and responsive 100 Pound Social is. The excellent customer support means I feel very well looked after.”
Glen told us that his profile is regularly connecting with people every week as a result of the content created by 100 Pound Social.
He says he’s very happy with how 100 Pound Social manages his account and would recommend the £100 Posts Plan as great value for money.
“I have been very, very impressed with how attentive and responsive 100 Pound Social is, excellent customer support means I feel very well looked after.”
If you want an increased LinkedIn presence and excellent customer service, we’d love for you to come and work with 100 Pound Social.
Click here to select a plan and sign up.
To learn more, schedule a call below:
Schedule a Call
Please select a time from the calendar. Web conferencing details provided upon confirmation.
Prior to our call, we recommend joining a 15-min demo.