SME Advantage Achieves Consistent and On-Brand Social Media Messaging with 100 Pound Social
INDUSTRY
Case Study
Achieving Consistent Online Messaging with Expert Social Media Management
SME Advantage work with small, fast-growing businesses to help them achieve more. Their key focus is on systemising businesses to enable them to grow faster, and with less effort required.
We chatted to Seb Ellson about the company’s experience working with 100 Pound Social.
Before reaching out to us, Seb says they were not posting on social media.
“We were very new and we didn’t really have any content out there”, he says.
The Challenge
Lacking the Time to Post Consistently on Social Media
Seb recalls that when SME Advantage partnered with 100 Pound Social, the business was in its early stages.
“We were in the process of getting our business set up and we didn’t have time at all,” he says.
He says the company had set up its LinkedIn and Facebook pages but hadn’t done anything with them.
“We were looking for support getting those off the ground with good, consistent messaging,” Seb says.
“When you try to do your social media yourself, you start with the best intentions and then you get busy doing other stuff.”
The Solution
Done-For-You Social Media and Blog Article Content
SME Advantage signed up for the Posts Plan opting for three posts per week to the company’s LinkedIn and Facebook pages.
Every month, a dedicated Content Creator and Editor handcraft posts for SME Advantage’s social media accounts.
Seb says the Content Creator has done a good job at getting the company’s brand voice across in a mix of promotional and topical social media posts.
“What you’ve done is exactly what we’ve asked for, and it’s all been good!” he says.
“I’ve been pleased there’s been more sharing of external content like articles rather than just posts about us.”
The company also signed up for 100 Pound Social’s Blog Articles.
“We’ve only ordered one blog so far, but when it came back, I was absolutely blown away,” he says.
“It was exactly as we would have wanted it.”
“What you’ve done is exactly what we’ve asked for, and it’s all been good!”
Results
SME Advantage Gets its Name Out There with Consistent Social Media Messaging
Seb says the Posts plan helps keep SME Advantage’s name out there on people’s timelines.
“The Posts plan achieves consistent, high-quality, on-brand messaging across our social pages,” he says.
“The blogs are SEO-relevant and enable us to get high-quality content out there with little effort.”
He adds that he only has good things to say about the 100 Pound Social team.
“I would recommend 100 Pound Social to other business owners, particularly small, fast-growing businesses that need support with social media and marketing content,” he says.
“I would recommend 100 Pound Social to other business owners, particularly small, fast-growing businesses that need support with social media and marketing content.”
The Next Steps
If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.
Click here to select a plan and sign up.
To learn more, schedule a demo call below:
Schedule a Call
Please select a time from the calendar. Web conferencing details provided upon confirmation.
Prior to our call, we recommend joining a 15-min demo.