Saving Time and Money with Expert Social Media Marketing 

Formidable Minds is a consulting firm specialising in Revenue Operations, Sales & Marketing mechanics and implementing commercial technology stacks, with a specialist focus on the Salesforce Customer 360 platform.  

The company wanted to create a stronger brand on social media and offer more impressive content to its followers and clients but struggled to find the consistency needed to do this.

Now Formidable Minds is on 100 Pound Social’s £200 Posts Plan. The plan includes the creation and publication of regular social media posts to the company’s LinkedIn page and to the CEO and Founder’s personal LinkedIn. 

The plan adds branded graphics to every post and also provides access to the Content Panel which allows the company to:

• Preview;
• edit;
• and approve posts.

Standing Out as a Thought Leader on Social Media 

CEO and Founder of Formidable Minds, Mike Fetters, wanted a more “grown up” approach to building his company’s brand voice on social media.

Before working with 100 Pound Social, he struggled to find the time to regularly create LinkedIn content. When work got busy, LinkedIn took a back seat: “all of a sudden I’ve dropped the ball and am not doing anything any more and I know LinkedIn needs regular content.”

Mike’s team tried to use AI to create their posts but found: “there are very obvious tells when content is written by AI.”

That’s not something he needs to worry about when working with 100 Pound Social, as we have a strict policy against AI-generated content; content for Formidable Minds is hand-created by Mike’s a dedicated UK-based Content Creator and Editor.

According to Mike: “The people at 100 Pound Social are really good and really engaging. It’s been really easy and it adds incredible input into my business – and from a value for money perspective, it’s a no brainer.”

In Depth Social Media Posts To Create a Voice of Authority

Mike says regular posts by 100 Pound Social “capture the essence of what we do, makes our voice an authority in this space. It’s hitting the mark that we need.”

He has been impressed by content that mirrors Formidable Minds’ specialism in RevOps and Salesforce, and that it always hits the right tone and reaches the right people.

Mike says it’s been so easy to work with 100 Pound Social thanks to a simple initial set up, regular engagement and a straightforward feedback process. 

“It works very well, it means I can do things on my own time rather than having to have a set dedicated time in my diary.”

Mike is now saving a day of writing content, which amounts to about 90% of his day rate, making 100 Pound Social a no-brainer when it comes to value for money.

Increasing Engagement and Followers Through Spot-On Social Media Content

Mike says, “I know for a fact they [prospects] are going to LinkedIn and looking at us. Now that we’ve got a whole plethora of relevant and engaging content, it’s having a big impact in terms of people’s perception of us as a business.”

He says Formidable Minds would not be “as far as we are now if we didn’t have all that content. Having blanks and no engagement figures on LinkedIn doesn’t show a business that takes itself seriously.”

Mike regularly reviews the ROI on his social media investment with 100 Pound Social. The company’s posts, created by 100 Pound Social, have led to an increase of +1000 impressions when published, and in the last month reactions to posts were up by 27%.

According to Mike, “I get these stats on LinkedIn that show how many posts I post compared to my competitors and there’s three that are in a relatively similar situation to us – and we get more engagement than them. So from that respect, we’re winning.”

“The experience of working with 100 Pound Social is one that I value. I’ve recommended you to a lot of other people.”

If customer service and quality content are important to you too, we’d love for you to come and work with 100 Pound Social.

Click here to select a plan and sign up.

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