CASE STUDY

How Monro Consulting Save Time and Money with Expert Social Media and Blog Content

“Despite the complexity of my business, your authors are getting it… there are clearly intelligent and well-educated people working in 100 Pound Social.

Steve Bannister

Founder, Monro Consulting

Industry

Management Consulting

Case Study

Steve Bannister founded his own management consultancy in 2007, rebranded as Monro Consulting in 2014. Steve has over 25 years of experience delivering major transformation programmes, and leading complex change and turnaround projects. Monro Consulting has helped customers across both private and public sectors to deliver significant performance improvements, cost reductions, and major organisational changes.

Monro Consulting is on the £100 Posts Plan, providing them with:

  • 3 posts per week written, edited, and published to both Steve Bannister’s LinkedIn profile and Monro Consulting’s Company LinkedIn Page.
  • Content Panel, for viewing posts before publishing.
  • Plus our latest addition: Blog Articles. Monro Consulting receives 2 x 500 word blog articles every month, written on topics of their choice.

We talked to Steve about the benefits of working with 100 Pound Social:

Hey Steve, what made you decide to work with 100 Pound Social?

“You got in touch with me on LinkedIn at just the right time.”

After two or three unsuccessful attempts with social media and marketing with other companies, Steve wasn’t sure what to do. He was just about ready to give up on the prospect of a social media plan. Then 100 Pound Social came along.

“Your pitch was very simple and straightforward. I could see straight away that it was precise and good quality but at a low price – just what I was after.”

Before working with 100 Pound Social, Steve had his doubts about a social media company being able to grasp his voice, niche, and the complex nature of Monro Consulting. But he knew that “we had to do it [have a social media presence] to keep our name out there.”

And if he was going to give it a try, he didn’t want to have to make a huge investment: “That’s the benefit of 100 Pound Social. The great thing is that if you’re not sure about it but want to try it with high quality and a low cost, you get that advantage with this business.”

Onboarding

Steve remembers being intrigued as to how the onboarding process would work.

He was happy to find that it was “slick and straightforward, with a good balance between automated tools and a definite human touch.”

“I was neither overwhelmed with constant conversation, nor was I having to talk to a robot. You get that right.”

How do you find our customer service? Is it to a good level for you?

“Yes, it is.” Steve responds. “I had initial worries that a low-price offering would come with limited flexibility and customer service that doesn’t budge.

But actually, if I come up with something slightly out of the ordinary or want to make a change to the next month, 100 Pound Social – and our point of contact, Emma (Head of Social Media), in particular – is very responsive. I also feel I can step away without you asking for more and more info each month.”

Importantly, he notes that “when I request changes, they’re taken on board.”

“100 Pound Social is very responsive. When I request changes, they’re taken on board.”

Posts we’ve crafted for Monro Consulting. Click on a post to make it larger:

How do you find the social media content we create for you?

Steve says that the content that’s created reflects his brand and requirements, and – not having the inclination or time himself – takes a weight off for him.

“I was initially concerned that your model would work best for a retail product that’s simple and straightforward – not our sophisticated and complex product. But you get the material right.

You’ve signed up for our newest offering – blog articles. How are you finding those?

“Pretty good so far! It’s off to a good start, considering it’s a hard ask to get blog articles written by an author who hasn’t spent the last 30 years in professional management consulting or digital transformation!”

Click here to view a Blog Article 100 Pound Social have written for Monro Consulting.

“There’s an underlying sense that there are clearly intelligent and well-educated people working in 100 Pound Social and generating content – so my worries were put aside. Your authors are getting it.

“What would take me several days is now done for me – and I’m free to tweak and overview things through Content Panel (which is really intuitive and easy to use).”

The Next Steps

If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.

Click here to select a plan and sign-up.

To learn more, schedule a call:

Pin It on Pinterest

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