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Top LinkedIn Marketing Tools for Your Business

By Marisa Maxwell
July 23, 2024

Do you need help getting your business noticed on LinkedIn? Are you struggling to find leads and prospects? 

These are common issues, but don’t worry—there are plenty of sophisticated LinkedIn marketing tools that can boost the effectiveness of your B2B marketing.

The majority of these tools let you automate repetitive and time-consuming tasks, design marketing campaigns, and access important data which you can use to engage and connect with the right audience.

With numerous options, choosing the best LinkedIn marketing tools can seem overwhelming – but choosing the best tool is much easier than you think. All you need to know is your objectives and your B2B  requirements.

This article will discuss the tools’ benefits, purpose, types, as well as the top tools to help your business.

What Are LinkedIn Marketing Tools?

LinkedIn marketing tools are specific features and third-party applications designed to boost businesses’ and individuals’ marketing tasks on LinkedIn.

Their main goals are to improve visibility, enhance engagement, and increase lead generation on the platform.

Purpose of Using LinkedIn Marketing Tools

Before discussing tools, let’s consider the purpose of using these LinkedIn marketing tools.

  • Scheduling Content

Scheduling content on LinkedIn lets you (or your social media partner) concentrate on creating top-quality articles, posts, and polls without worrying about when to publish them. 

Scheduling your LinkedIn posts in batches lets you:

  • Save time
  • Focus on the topics
  • Simplify B2B campaigns 

If you select a LinkedIn calendar tool that lets you plan content for other social media sites as well,  your business’s benefits will be exponentially boosted.

This saves you time and effort.

  • Generating Leads

Like any successful B2B business owner, you will always require more and more leads to ensure that you have enough to fill your B2B sales funnel. 

LinkedIn can also be the leading social media platform for connecting B2B marketing worldwide. 

Also, any tools that help you connect with more leads via LinkedIn and help you with your sales and marketing efforts are worth your time and attention.

LinkedIn leads tools increase the effectiveness of your marketing efforts by ensuring you get in front of potential clients (e.g., buyers who can purchase services) at the proper time. That is your perfect method to maximise return on investment over the long term.

  • Research on Competitors and the Audience

LinkedIn marketing tools raise the effectiveness of your content marketing method. Research on your audience and competitors is essential.

LinkedIn’s algorithm is designed to prevent viral content. This is because LinkedIn is geared towards connecting users with well-qualified information and knowledge relevant to their needs.

In other words, LinkedIn has designed an algorithm to display the content users are most likely to interact with. 

This is different from passive content consumption. This means that LinkedIn’s early engagement signals are more crucial than those of other social networks.

The problem is that LinkedIn prefers well-thought-out comments from relevant individuals. These are much more valuable than shares, likes or incredibly brief comments. 

Researching competitors and your audience is an excellent way to understand your audience’s needs and determine what performance is desirable for competitors in your field.

All of this could increase your B2B brand’s reach and increase engagement. These will then strengthen one another, creating a positive circle.

Benefits of LinkedIn Marketing Tools

LinkedIn’s marketing tools offer numerous benefits and are specifically designed to enhance the efficacy of marketing strategies on the platform.

Here are a few of the advantages they provide:

  • Targeted Advertising – Advertising tools provide precise targeting options based on job title, industry, etc. This allows marketers to reach their ideal audiences with precision.
  • Improved Visibility – Employing marketing tools on LinkedIn increases visibility among professionals and decision-makers, enhancing a B2B brand’s image and sense of authority in the field.
  • Engagement Boost – Various tools help boost engagement with the audience and brand visibility.
  • Detailed Analytics – Access to detailed data and analysis on LinkedIn helps marketers understand content performance as well as optimising strategies for maximising the return on investment (ROI).
  • Content Marketing – LinkedIn is an excellent platform for content marketing, supporting various formats such as articles, slideshows, and videos.
  • Brand Reputation Management – Active engagement and participation on LinkedIn aid in maintaining an image of a positive brand. Content managing and scheduling tools ensure continuous appearance and engagement with your audience.

Different Types of LinkedIn Marketing Tools

  • Creation of Content and Scheduling Tools

Creating content requires powerful tools that accommodate different written, audio, visual, or visual formats. 

Content creation tools aid in creating graphics, editing videos, and creating text. 

They provide templates and user-friendly interfaces that drastically reduce production time while increasing quality. With these tools, creating professional content with little technical knowledge is possible.

Effective content marketing relies on the capacity to manage posts on different social media websites. 

The best tool will enable you to organise your content calendar, automate your posting schedule, and ensure your followers see your content when highly active on the internet. 

This feature ensures a consistent online presence and allows you to connect with your clients or refine your content strategy.

  • Performance and Analytics Tools

Knowing how your content performs is vital in determining the best content strategy. Analytics and other insights tools provide information on user engagement, content reach, and conversion rates. 

They help you measure your content impact and pinpoint areas for improvement. 

By analysing this data, you can make informed decisions regarding future content and adapt your strategy to meet the demands and preferences of your target audience.

  • Audience Engagement Tools

Your social media’s success depends on how you interact with your users. 

Effective integration tools allow users to keep track of brand mentions, respond to comments, and engage in real-time discussions. 

This type of engagement is crucial to establishing connections with your followers and building strong relations with them on LinkedIn.

9 Most Popular LinkedIn Marketing Tools for 2024

  1. HeyOcra

Here at 100 Pound Social we use HeyOcra to manage our client’s social media posts. It is a platform that helps teams and organisations manage social media more effectively. It facilitates the easy creation, planning, and approval of content. 

It means our clients can track their social media metrics and post performance, as well as being able to review posts we’ve prepared for them directly and easily to see what’s coming up.

Features

  1. Client-Specific Calendars: Provide clients with personalised calendars featuring their unique content and settings.
  2. Optimal Posting Times: Receive insights on the best times to post for maximum reach and engagement.
  3. Simple Approvals: Clients can easily access, review, edit, and approve content.

Pros

  • Personalised calendars for each client help organise and manage content easily.
  • Excellent reporting.
  • Messaging function on each scheduled post, allowing clients to make requests and leave feedback directly for their Content Team.
  • Included for 100 Pound Social clients.

Cons

2. Sprout Social

Sprout Social’s  LinkedIn integration includes publishing and response management, productive tools, and analytics. You can easily share posts, interact with your followers, and track the performance of your social management system.

Sprout Social lets you track reporting and analytics on LinkedIn and other social media networks from one dashboard. You can track the metrics of sponsored and organic posts, discover your target audience, and monitor the growth and engagement of different corporate pages.

With Sprout, you can track important metrics like reach, engagement clicks, follower growth, and more to evaluate the effectiveness of your LinkedIn marketing actions.

Sprout Social offers a 30-day trial free of charge and four distinct plans, Starting with $99 for the basic plan and moving to the custom-built business plan.

Features

  1. Content Collaboration: Create content in a group with visuals and ensure your brand is consistent across all your LinkedIn Company Pages.
  2. Multi-Profile Publishing: Easily publish content on several LinkedIn Pages from one platform and save time.
  3. LinkedIn Analytics: Get insight into the most critical metrics, such as reach, engagement, clicks, and follower growth, via your LinkedIn pages.
  4. Customisable Reporting: Create reports specifically per your requirements and monitor the effectiveness of LinkedIn marketing strategies.
  5. Benchmarking: Assess your LinkedIn performance against industry standards or your past data to determine areas for improvement.

Pros

  • The dashboard is simple to use, user-friendly, and has all the macro information the marketing team needs to meet the business’s needs.
  • Sprout Social provides a detailed analysis that can be used to measure developments and increase the effectiveness of social media and marketing strategies.

Cons

  • It’s expensive. This can really add up when managing many (25+) Facebook and Twitter accounts for clients.
  • Some users have expressed concern about accounts being shut down as the number of connected accounts increases.

3. Hubspot

By integrating Hubspot with LinkedIn Campaign Manager, marketers can build campaigns designed to work on LinkedIn within Hubspot. 

Hubspot utilises your LinkedIn data to monitor your clients’ interactions from the first interaction with your company until the time of sale. This means you will have a full view of the buyer’s experience and the ROI of your campaign.

Features

  1. LinkedIn Ad Management: Helps create, manage, and analyse LinkedIn ads.
  2. CRM Integration: Centralised customer data and interactions.
  3. Analytics and Reporting: Detailed insights into marketing performance.
  4. Content Scheduling: Plan and schedule posts for LinkedIn.

Pros

  • All-in-One Marketing Solution which combines CRM, marketing, and sales tools.
  • Comprehensive Analytics to offer deep insights into campaign performance.
  • Free CRM Included: offers a free version of their CRM.

Cons

  • Expensive for Smaller Businesses: higher tiers can be pricey.
  • Complex Setup Process: initial setup can be time-consuming and complex.

4. Oktopost

Oktopost provides social media management, including LinkedIn, with options to help with content scheduling and LinkedIn analysis.

Oktopost helps businesses create and share content to be posted to LinkedIn networks. 

This can increase exposure to your company’s content and boost LinkedIn participation.

Features

  1. Content scheduling: Make plans and plan the content calendar on your LinkedIn content calendar ahead of time to ensure a steady supply of new content.
  2. Listening to social media: Follow industry conversations and trends on LinkedIn to discover engagement opportunities and stay ahead of the curve.
  3. Comprehensive analytics: Get valuable insight into the performance of your LinkedIn content, which will allow you to improve your strategy to achieve optimal payoff.

Pros

  • Strong B2B Focus: tailored specifically for B2B marketing.
  • Advanced Analytics: offers detailed insights and metrics.

Cons

  • Limited to B2B: not ideal for B2C businesses.
  • Higher Cost for Small Businesses: this can be expensive for smaller companies.

5. SocialPilot

In contrast to many other tools on our list, SocialPilot is not focused only on LinkedIn. 

It integrates X (Twitter), Facebook, TikTok, and Pinterest as well. For LinkedIn specifically, you can use it to plan and schedule content for your LinkedIn profiles and pages. 

To ensure you achieve the desired results, it provides an in-depth evaluation of LinkedIn marketing metrics like engagement, click growth, impressions, and follower count trends that you can download in an easily shareable PDF report.

In the end, if you’re looking for a tool that will benefit you, schedule LinkedIn posts and track analytics, SocialPilot is one of the most affordable choices. 

Features

  1. Social Media Scheduling: Schedule posts across Facebook, Twitter, LinkedIn, Instagram, Pinterest, TikTok
  2. Bulk Scheduling: Uploading a CSV file you can upload multiple posts at once
  3. Content Curation: Share relevant content from around the web
  4. Analytics and Reporting: You can track views, comments, shares and combine analytics of multiple accounts in one pdf

Pros

  • Fantastic value for money
  • Canva integration makes the creation of beautiful posts easy
  • Easy-to-navigate dashboard

Cons

  • It needs more advanced features.
  • It needs more third-party apps or integrations.

6. Zoho

Zoho CRM allows easy integration with LinkedIn to enhance the data of your contacts and company and manage engagements and leads properly. 

Get valuable insight into LinkedIn connections and use these to strengthen relationships and increase conversions. 

Through Zoho CRM, you can simplify your sales process and concentrate on what matters most: building relationships.

Features

  1. Contact Management: Store and manage clients information including contact details and history
  2. Pipeline management: You can manage and visualise your sales with drag and drop functionality
  3. Lead Management: Capture leads from different sources including web forms, emails, and social media

Pros

  • Affordable: cost-effective solution
  • Good for Small to Medium Businesses: tailored for SMEs

Cons

  • Limited Advanced Features: basic compared to some competitors
  • An interface that can be overwhelming and complex for new users

7. Native LinkedIn Marketing Tools

LinkedIn’s Native Advertising solutions, mainly sponsored content, allow companies to display seamlessly their services and products within LinkedIn’s feed. 

This method ensures that the content easily integrates with user feeds, resulting in a more streamlined and original advertisement experience.

This kind of advertising has been specially designed to blend with the organic content on LinkedIn and help businesses effectively connect with their intended audience without disrupting the user’s experience.

Features

  1. LinkedIn Ads – This platform is built into LinkedIn to create targeted advertisements, such as messages and sponsored content.
  2. Sponsored Content – LinkedIn offers media-rich advertisements for members targeted explicitly at tablets, desktops, and mobile devices.
  3. Promoted Messaging – You can directly message your targeted public with LinkedIn Messenger.
  4. Text Ads – Make desktop ads easily using this self-service platform for pay-per-click. You can get your ads up and running within a matter of minutes.
  5. Dynamic Ads – Dynamic banner ads or personalised ads adjust content in response to the user’s behaviour.

Pros

  • Directly Integrated with LinkedIn: seamlessly fits into LinkedIn usage
  • Comprehensive Analytics: detailed insights from LinkedIn itself
  • Variety of Ad Formats: multiple advertising options.

Cons

  • Can be expensive
  • Requires a good understanding of LinkedIn’s platform

8. Hootsuite

Hootsuite is a flexible social media management software created to make it easier and increase content production and distribution.

Features

  • Inbox Management: Inbox Management integrates all messages and comments into a single platform. The marketing team can boost support and engagement using autoresponders and real-time alerts.
  • Social Advertising: Easy ad management for Facebook, Instagram, and LinkedIn with organic and paid content reports from the same dashboard. Through advanced target options and detailed analysis, users can get immediate outcomes.
  • Best times to post: The program uses previous data to identify the desirable timings for posting tailored explicitly to groups and their needs. Customised heatmaps and recommendations based on goals help marketers plan content to maximise impact.

Pros

  • A simple scheduling system together with the calendar view and suggested posting times.
  • Accessible and detailed reporting to serve quick insight
  • Integration seamlessly with other tools to deliver better management of social media
  • Quick onboarding, easy-to-use interface, and simple to train team members

Cons

  • Client support is sometimes flawed and often has slow response times, and a lack of resolution and upselling is typical.
  • Errors and glitches in live posting

The choice of many well-known brand names, Hootsuite is a leader in LinkedIn marketing tools in content production and social media management.

9. Terminus

Terminus is designed to help you scale digital marketing programs with accuracy.

Terminus has been designed to assist companies improve their digital marketing efforts through improved communication control and segmentation across the entire sales process.

Features

  • Scalable Solutions: Tailored digital marketing solutions for companies at different levels of growth, from small businesses to those aiming for significant expansion.
  • Unified Platform: It simplifies the administration of digital marketing initiatives by centralising campaign development, monitoring, and execution on a user-friendly platform.
  • Control of Segmentation and Messaging: This toolkit equips marketing teams with powerful tools to gain more control over messaging and segmentation, allowing for specific and individualised marketing strategies.
  • Boosted Client Experiences: It focuses on creating outstanding client experiences with targeted and personal engagement throughout every sales funnel stage.

Pros

  • Strong Focus on ABM: excellent for account-based marketing
  • Good Analytics: detailed insights and metrics
  • Comprehensive CRM Integration: seamless CRM connections

Cons

  • High Cost: expensive, especially for smaller businesses
  • Complex to Set Up: initial setup can be challenging

How Do I Choose the Right LinkedIn Marketing Tools for My Business?

To choose the perfect LinkedIn marketing tool for your B2B company, define your objectives and identify your audience.

Then, you should research the available tools and consider factors such as budget, resource availability, and compatibility with your current tools.

Read case studies and testimonials. After that, you can explore tools using free trial versions to evaluate their effectiveness.

Monitor and continuously improve your selected tools, making the most of the expert guidance offered and evaluate their capacity to scale for a prolonged time. 

Key Takeaway

LinkedIn is a fantastic platform for growing your B2B company to hit your sales objectives for 2024.

However, you need the best tools to maximise the effectiveness of your LinkedIn marketing efforts and get the payoffs you want.

The tools we’ve listed above will benefit you in all areas of LinkedIn marketing, including content creation, analytics, outreach, and even advertising.

Test them out and see how they could benefit you and improve your sales on LinkedIn by 2024.

Next Steps

Looking to get started on your LinkedIn marketing plan but not sure where to begin? Check out 100 Pound Social’s £100 Posts Plan and let us create engaging content for your LinkedIn profiles and pages from £100 a month.

This plan includes three social media posts per week to your chosen platforms (LinkedIn, Facebook, X (Twitter), Google Business Profile, Instagram), and all of our plans come with a 20-day money-back guarantee. Join a free 15-min demo to find out more.

Schedule a free, 20-minute call to:

  • Discuss your social media goals
  • Find out how our Social Media and/or Blog & Newsletter Plans work
  • Meet our expert UK-based team

Click here to book a call.


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