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Sophie Peterson

Owner, Orange Malone

“We’ve Got a 50% Newsletter Open Rate”: How Investment Recruiter Orange Malone Scaled Online

Orange-Malone

What really surprised me is the relevance of the posts and how much people are engaging, liking, and commenting on them.

Orange Malone is an industry-leading actuarial, risk and investment specialist recruiter solely dedicated to the actuarial and investment market place. It offers solutions to the career and recruitment needs of both candidates and clients.

Industry

Staffing & Recruitment

Plan

Social Media Posts Plans, Blog & Newsletter Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Reaching More Clients with Targeted Social Media Marketing

The company’s owner Sophie Peterson knew she needed to develop a strong online marketing presence but struggled to find the time to produce blogs and newsletter content and post to social media.

In January 2023, Orange Malone signed up to 100 Pound Social’s:

Their subscription includes regular posts to the company LinkedIn page and to Sophie’s personal LinkedIn, as well as up to two bespoke blog articles and/or newsletters written for Orange Malone each month.

Orange Malone opt for 6-monthly billing, our best value option. Their plan includes Content Panel allowing the company to maintain full control over their content marketing:

  • view in-depth social media reporting and analytics;
  • preview, edit, and approve posts;
  • and add in extra posts.

The Challenge

Finding the Best Agency to Create Social Media Content

Sophie said that before working with 100 Pound Social, she was struggling to find the right company to delegate social media and content marketing to, so she could focus on her core work.

Sophie told us “I was paying for another company to write our blogs but they were too American, generic and dull.”

Since January 2023, Sophie’s dedicated 100 Pound Social writer has produced two blog articles per month which Sophie publishes on her website and sends out to her mailing list.

She says: “I love being able to give 100 Pound Social a blog topic which you then write for me.”

Sophie’s consistent focus on content marketing is paying off: “My newsletter is averaging a 50% opening rate thanks to 100 Pound Social. It gets me in my mailing list subscribers inboxes so I’m really happy.” (This is compared to a 34% industry average.)

Sophie added, “before using 100 Pound Social, our social media presence wasn’t frequent, organised or targeted.”

The Solution

Regular Social Media Content to Attract More Clients

Consistent, relevant social media, blog, and newsletter content by 100 Pound Social have taken the pressure off Sophie.

She says that working with other agencies was, “far more labour intensive on my part, whereas 100 Pound Social takes care of it for me so I don’t have to do anything.”

As well as loving the hands off service, Sophie is also impressed with how the team can create interesting and engaging posts around niche topics.

“What has really surprised me is the relevance of the posts and how much people are engaging with them, liking and commenting on them.”

Sophie loves being able to use her Monthly Review Form to suggest topics and then have her dedicated UK-based Content Creator and Editor create the content.

Sophie says she’s also impressed with the female-led team at 100 Pound Social, “it’s got much more of a personal touch than a faceless tech company in America.”

Posts Crafted

Click on a post to make it larger

Orange Malone 4 1
Orange Malone Post 2
Orange Malone 2 2
Orange Malone Post 1

100 Pound Social takes care of social media content creation for me, and reaches my target audience.

The Results

Reaching More Clients Through Targeted Social Media Consistency

Sophie says the content from 100 Pound Social is working well for her business and stimulates contact from candidates and clients.

“It has raised my visibility with both clients and candidates and kept my business in the forefront of people’s minds.”

Sophie told us she’s seeing more traffic to her website as a results of the new, improved social media offerings from 100 Pound Social, and people are liking and engaging with the posts.

“I would definitely recommend the £100 Posts Plan because it’s very easy, and straightforward, and the content connects with our audience all the time.”

100 Pound Social has raised Orange Malone’s visibility with both clients and candidates.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.