Increasing LinkedIn Engagement & Followers

Fractional Execs is a specialist business growth consultancy offering resources, solutions, and services to small and medium-sized companies looking to grow.

Since October 2023, Founder Alan Giles has been using 100 Pound Social’s £100 Posts Plan to manage his company’s social media content. The plan includes the creation of 3 bespoke social media posts per week which are published to:

• Alan’s personal LinkedIn Profile
• and the Fractional Execs Company LinkedIn page.

Alan and his team use our Content Panel & Reporting platform, to review, edit, and approve all posts before going live.

As a result of working with 100 Pound Social, Fractional Execs’ LinkedIn following has doubled and they are saving over £400 per month on the cost of managing their LinkedIn content.

The increased LinkedIn activity is leading to tangible new business for the company, with prospects and clients telling Alan they discovered Fractional Execs via LinkedIn.

We spoke to Alan about his experience of working with 100 Pound Social.

Watch the video of our interview with Alan:

Authentically Building Thought-Leadership

Prior to working with 100 Pound Social, Fractional Execs struggled to maintain a consistent presence on LinkedIn. 

Alan says they wanted to hire a Social Media Content Creator that was “able to write material that felt like it was coming from me and my team, without it being from me and my team!”

When a client recommended 100 Pound Social, Alan found the perfect fit. He says that working with 100 Pound Social is “almost like adding another team member that understood what we do, and can represent us the same way we represent ourselves.’’

“Adding another team member” with 100 Pound Social

Now Fractional Execs have a regular flow of LinkedIn content, keeping their followers and connections at the forefront of their audiences’ mind when it comes to business growth consultancy.

As Alan explains, Fractional Execs holds a unique position in the market: “We’re the only company in the UK doing this. So we are quite niche.” 

Given their specialised nature, it was crucial for 100 Pound Social to accurately represent their services and approach. Alan acknowledges this, stating, “I think you do represent what we do very well.”

Alan further elaborates on their desired tone and approach: “We want to come across as enabling, but not preachy.” 

This balanced approach is key to their content strategy. Alan adds, “You post enough about what we do without giving everything away. So people stay curious and follow the call to action to find out more.”

This approach means the company’s content strategy is effectively leading to what Alan describes as “brand recognition, being seen as thought leaders and that relevancy that we’re always striving for.” 

The posts provide valuable insights without overwhelming the audience, striking a balance between informative content and maintaining audience interest on LinkedIn.

In a nutshell?

Alan says, “You’ve got the balance right there. I quite like that.”

He’s also impressed with the service, praising our:

• ability to match his brand’s voice;
• the quality of the created content;
• and the increased LinkedIn engagement.

Reaching New Clients And Generating New Business

Alan says the results have been significant:

“It’s given us a day back of our time, which is more than £100. And that’s per week. So, yeah, I mean, it is very much value for money and it’s doubled our engagement.”

Apart from the time saved, they have doubled their follower count to 950 in the eight months they’ve worked with 100 Pound Social. 

“There’s definite metrics. And it’s very easy to tie those back to our increased amount of activity. Because we’ve not just doubled the activity, but also the quality of those posts. Brilliant.”

Alan is pleased the posts are being noticed and picked up by their network.

When engaging with potential clients, Alan often asks, “How did you find out about us or what made you talk to us?” He reports, “Yeah, we’ve had two or three people in the prospect list that have said ‘Oh, I saw your stuff on LinkedIn.'” 

This direct feedback demonstrates the tangible impact of their increased LinkedIn presence on attracting potential clients.

Most importantly, the increased social media presence is leading to new business opportunities.

He says he’s very happy with how 100 Pound Social manages his account and finds the service to be great value for money.

If you want to save time and gain new clients, we’d love for you to come and work with 100 Pound Social.

Click here to select a plan and sign up.

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