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Kathryn Heywood

Financial Accounting Manager

Software Provider EOA Systems find the Perfect Social Media Posting Plan

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The plan is like a proactive shop window for our customers. It’s brilliant.

For over three decades, EOA Systems have been developing market-leading software to record and report on various aspects of health and safety regulations.

Industry

Information Technology & Services, SaaS & Software, IT Services

Plan

Social Media Posts Plans

Website

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Case Study

Building a Social Media Posting Plan to Boost Visibility

We chatted to the company’s Financial Accounting Manager, Kathryn Heywood, about EOA System’s experience working with us at 100 Pound Social.

Before working with us, the company were struggling to find the time to post regular, engaging content on their social media channels. Their content had, in Kathryn’s words, “drizzled out”.

Now they’re on our Posts Plan with regular posts to the company’s LinkedIn and Facebook pages.

The Challenge

Establishing a Regular Social Media Presence

As a small business, the EOA Systems team simply didn’t have the time to work on promotion and marketing.

As Kathryn says, “we’re a small company, and our expertise is in the finance and technical aspects of the business, but not marketing!”

“Other than factual stuff, we’re not very good at self-promotion.”

The company were looking for expert help, and found 100 Pound Social through an internet search.

“We used to use an ad agency, but we felt that basically there wasn’t any difference, and it just wasn’t worth the money.”

“It didn’t take us long to decide that what 100 Pound Social offer was right up our street.”

The Solution

Regular, Bespoke Posts on Social Media.

EOA Systems signed up for our Posts Plan, featuring regular posts to the company’s Facebook and Company LinkedIn pages.

Their dedicated Content Creator and Editor handcraft posts for the company’s social media accounts every month.

Kathryn likes how the Content Creator produces “short and to the point” posts on business-specific topics, adding “I’m amazed at the range of stuff you cover!”

She also feels her experience with the 100 Pound Social team has been a positive one.

“It’s very professional and efficient, and everything’s done on time. If I ever have a query, it’s responded to quickly. We’ve felt forgotten about with people we’ve worked with in the past, but not now.”

Posts Crafted

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Everyone I’ve dealt with is on the ball and receptive. You’re very proactive.

The Results

Improved Visibility, and a Clear Social Media Posting Plan

Now, EOA Systems are building an online following with regular, industry-relevant posts, and a clear social media posting plan—something they wouldn’t have had the time to create without expert social media agency help.

One part of the service that Kathryn particularly likes is the Content Panel.

This gives her more visibility, and the ability to see the posts created each month all in one place. It also gives her the option to add in extra posts in herself if there’s something she particularly wants to share.

“I like the fact that I can see all the posts laid out. It’s also great that you contact me regularly with the monthly review form.”

“If anybody comes to us in the future, they can look back and see we’ve got a history on social media. I feel confident that I can just leave you to it, and it’s nice to know that I can!”

“The plan is accessible and manageable with

The plan is accessible and manageable with the Content Panel feature—you feel like you’ve got control too.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.