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Alun Lucas

Managing Director, Zuko

How 100 Pound Social Help Form Analytics Tool Zuko Achieve Social Media Exposure

Zuko-1

The plan achieves a consistent drumbeat of exposure to our core target audiences.

Zuko is an innovative form analytics tool, that effectively ‘sits behind’ business forms to tell them when, where, and why potential customers are abandoning web forms and checkouts.

Industry

SaaS & Software, Information Technology & Services

Plan

Social Media Posts Plans

Website

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Case Study

Building Consistent Social Media Exposure

We chatted to Zuko’s Managing Director, Alun Lucas, about his experience working with the 100 Pound Social team.

Zuko previously managed its social media output in-house; however, when the staff member responsible for their social media marketing left, there wasn’t an easy replacement who had the time or skillset to carry it on.

Now they’re on the £100 Posts Plan, featuring regular posts to the company’s LinkedIn and Twitter accounts.

The Challenge

Building Audience Engagement and Online Presence

Alun knew the importance of having a social media presence, and building awareness and audience engagement. However, there simply wasn’t time—business-critical tasks needed to take priority.

Being a small business, Zuko needed cost-effective, expert agency help to build consistent social media exposure. 100 Pound Social fit the bill perfectly.

“Previously, our social media marketing was in-house, then it was nothing. I wanted to get a drumbeat going, a presence of posting—particularly on LinkedIn.”

We wanted to build an audience and push out relevant content. We found you guys, and it made sense to dip our toe in the agency social media marketing water.”

The Solution

Social Media ‘Drumbeat’ and Increased Audience Exposure

Zuko signed up for our Posts Plan, featuring regular posts to the company’s Twitter and LinkedIn pages.

Their dedicated Content Creator and Editor handcraft posts for Zuko’s social media accounts every month.

Alun recalls that the Onboarding Process was straightforward and reports his positive experience working with the 100 Pound Social team.

“The team are responsive and proactive in responding to questions and feedback. I appreciate that I’m treated like a valued customer.”

Posts Crafted

Click on a post to make it larger

Each post is given the care and attention that it deserves. It makes sense for what we deliver—we want straightforward, relevant posts.

The Results

Sensible, Relevant Social Media On Autopilot

Now, Zuko is posting regular, industry-relevant posts and getting a steady drumbeat going on their socials—something they wouldn’t have had the time to create without our help.

Alun says, “I know I can trust you guys to put out sensible, useful information, combined with some sales stuff. It’s great for our needs.”

“My purpose is to put the brand in front of people on a regular basis. So the repetition, the consistency, is ideal.”

It’s an easy way to start the ball rolling on content and awareness, then to keep that going and evolve from there.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.