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Ingrid Folland

CEO, Japeto

“3682% Boost in Impressions”: 100 Pound Social Supercharges Japeto’s Online Presence

Japeto

We got an immediate and really big bump in impressions working with 100 Pound Social, a 3682% increase.

Japeto is a software agency, which specialises in developing AI tools for organisations with a focus on risk management.

Industry

SaaS & Software

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Building a Strong, Consistent Social Media Presence with Expert Marketing Support

Like many businesses, Japeto faced the challenge of maintaining a consistent and impactful social media presence while managing the demands of their core operations.

Now Japeto is on the £100 Posts Plan, which means they’re able to take social media management off their to-do list, saving 20+ hours each month.

The plan comes with a dedicated Social Media Content Team, including an expert UK-based content creator, who deliver three unique posts per week across two platforms—LinkedIn and X (Twitter).

Each post is tailored with eye-catching, royalty-free images and relevant hashtags to boost visibility.

Japeto also has ongoing support through a Customer Success Manager, along with access to a Monthly Review Form for feedback.

With add-on services available and a 20-day money-back guarantee, Japeto has found the perfect solution for consistent, high-quality social media management in 100 Pound Social.

The Challenge

Finding Time to Build an Impressive Social Media Presence

CEO of Japeto, Ingrid Folland, said that before working with 100 Pound Social, they struggled to find the time to consistently create social media posts, “We didn’t have the time to focus on social media strategy. Sometimes we would post, sometimes we wouldn’t. It wasn’t a strategy, just ad hoc.”

Ingrid was really keen for the company to have a solid online presence, “it’s nice to be able to go to a business’s social media and have a timeline of information” and that’s what she wanted to create for Japeto.

Ingrid says turning to 100 Pound Social made that possible: “If you’re busy, if you have information you want to share, it’s a really great way to just get it off your plate, but still create a really consistent social media plan.”

The Solution

Consistent Social Media Posts Crafted by Experts

Outsourcing social media to 100 Pound Social has taken a weight off Ingrid’s mind: “The posts are better written than I would do so I can tell they’re written by people who are spending more time on them and know how to write these posts.”

Ingrid is also impressed with how easy the whole process of working with 100 Pound Social has been, “it’s consistent, it’s regular, it’s good value for money.”

She loves the Content Panel and Monthly Review which are part of the plan, as they give the company the ability to constantly shape their content and make sure it’s reflecting the brand voice; “I feel very heard by 100 Pound Social—they understand my goals and incorporate feedback very well.”

Ingrid said “The people working on the content get what we are trying to do and are bringing in the core business of the site.”

Posts Crafted

Click on a post to make it larger

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Japeto-Post-2
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The people working on the content get what we are trying to do and are bringing in the core business of the site.

The Results

A Huge Jump in Impressions thanks to Social Media Consistency

Ingrid says Japeto has seen an obvious increase straight away in impressions on the company’s LinkedIn Page, since working with 100 Pound Social.

“We got an immediate and really big bump in impressions, a 3682% increase from the previous month.”

Followers have also increased, with Ingrid describing the growth as “a nice bump.”

“Working with 100 Pound Social has been a really great, smooth experience right from the start and is an excellent way to share our content.”

Ingrid says 100 Pound Social offers “a really clear journey for the customer, I can tell this has been properly thought out.”

She’s very happy with what 100 Pound Social is doing for her company and would definitely recommend the £100 Posts Plan.

Working with 100 Pound Social has been a really great, smooth experience right from the start and is an excellent way to share our content.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.