SaaS & Software, Marketing Agencies, Marketing & Advertising
LinkedIn Lead Generation Plan
Senior Client Director, ReMake
Number of LinkedIn Connections
Solid contacts a month
Capacity
SaaS & Software, Marketing Agencies, Marketing & Advertising
LinkedIn Lead Generation Plan
The business wanted to reach and connect with new clients on LinkedIn so turned to 100 Pound Social for help.
ReMake used the £299 LinkedIn Lead Generation Plan to run a 24-month campaign that generated new clients and boosted web traffic for the business.
They also used the £100 Posts Plan to have 3 carefully-crafted LinkedIn posts created per week, as well as access to our handy Content Panel to review their posts and access reporting and analytics.
We chatted to ReMake’s Senior Client Director, Rory Hallam, about his experience working with us at 100 Pound Social and the results achieved:
Hey Rory! Why did you choose 100 Pound Social to manage your LinkedIn Lead Generation?
“Another person in the industry that we knew referred us. They recommended your service and said it was a good way to scale your reach. We had been looking to launch into some new sectors, which from the outset is a lot of work—so the 100 Pound Social plan seemed ideal for helping us reach and connect with those new people.
We were doing some manual outreach ourselves and were looking at hiring staff to help us with that. But we’re glad we went for this plan—it has more value for money for the resources you are giving us. As a startup, we don’t always have the time to spend on this kind of outreach ourselves.”
“I found it allowed us to give you a full briefing on the business, and also gave us a good understanding of how we’d be using your services. The process made us think about our actual sales strategy because it asks us which sectors we’re going after, the way we want to talk about our company, etc.
For me, the main benefit is that as a startup, we can’t dedicate 100% of our time to sales. It’s one of the most important parts of the business but there are so many other things to do at the same time. This service means we can essentially be working at 150%. I can carry on with my day and let my LinkedIn Manager find leads and connect me with the right people.
Recently, we had a new connection respond to a LinkedIn campaign message, who then went on to schedule in a couple of meetings with us. Since then, they’ve signed up as a client. This plan has been great for reaching new contacts that we’d have never thought of or found otherwise. It gives us a really good reach and means we’ve been able to put our name in the hat.”
“With regards to connections alone, my page used to have 1000 contacts. Now I have over 6000, made up of people in all sorts of sectors and different job roles. That’s a great foundation if we ever want to do a campaign about our product—we’ve now got a much bigger reach.
In terms of responses, I’m seeing responses from 5-10 people a month that are solid contacts for us to then speak to further. It’s opened us up to new sectors we might never have considered reaching out to.
What’s great about it is that your team is finding articles that are very relevant to our business. This is another time-saver—it’s almost like a little monthly digest for me! I like having access to the Content Panel where I can look over content before it goes out.
Recently I asked to shift focus a bit and the posting has certainly changed since that strategy shift. It also gives us a bit of structure for our overarching content plan—reminding us to stay up-to-date with our own content (like our new podcast and blog) and send them to you to post about.
I would recommend it for the simple reason that we’ve seen it convert business for us. For the cost of the service, we’ve already seen a return on investment. On a practical basis, it’s worth a try for businesses that are unsure; you’re flexible with your packages and options, and you can start off knowing there’s a 20-day grace period.
I’ve felt confident to switch from monthly payments to six-monthly because we’re seeing results.”
Results generated for 1,000+ clients across every B2B industry
