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Tom Elner

Managing Director, Asset Management Academy

How 100 Pound Social Creates Industry-Specific Social Media Content for Asset Management Academy

Getting a consistent flow of high quality images and content out there is attracting more followers.

Asset Management Academy are a leading, dedicated Asset Management training business. With expert trainers across the globe, the company offers comprehensive, certified, in-person or eLearning courses.

Industry

Professional Training & Coaching

Plan

Social Media Posts Plans

Website

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Case Study

Building a Consistent Strategy with Industry-Specific Social Media Content

We chatted to Tom Elner, Managing Director of Asset Management Academy, about his experience working with 100 Pound Social.

Before working with us, the team at Asset Management Academy recognised the need for a consistent, engaging social media presence, but simply didn’t have time to post regularly.

As Tom recalls, “we just didn’t have the resources to get good, industry-specific content out there. We wanted that consistent presence, but it just wasn’t happening.”

Now they’re on our Posts Plan, with regular posts each week to the company’s LinkedIn and X (Twitter) accounts.

The Challenge

Boosting Audience Engagement and Online Presence

Aside from a lack of time, Tom says that the team at Asset Management Academy suffered from a ‘creative block’ when it came to social media.

“There was lack of imaginative content coming out generally. It was kind of like, oh, we need to post something. And I’m not a copywriter, I don’t know how to make these things appeal and be more clickable.”

The company wanted to boost their engagement and professional image on their socials, with a consistent ‘drumbeat’ and presence.

Tom first heard of 100 Pound Social via our own marketing output. He recalls his first impressions were very positive.

“You’ve got a very professional image, and a great, diverse team. The whole brand and colour scheme is nice too, you feel like a really warm, approachable company.”

The Solution

A Regular, Professional, Industry-Specific Content Strategy

Asset Management Academy signed up for our Posts Plan, with regular posts each week to the company’s LinkedIn and Twitter pages.

A dedicated Content Creator and Editor team handcraft posts for their social media accounts on a monthly basis.

“We’re getting some really good, industry-specific posts. And the imagery is always spot on. As I scroll through, I think it looks really good, and professional.”

“Clearly you’ve got a good team of copywriters.”

Tom reports his experience of working with the team at 100 Pound Social has been “really easy”, with quick responses to any queries from his Customer Success Manager.

He particularly likes the Content Panel, saying it helps with his visibility of the “great content coming through.”

Posts Crafted

Click on a post to make it larger

With 100 Pound Social, it was a case of right time, right place. And at this price, it was a no-brainer.

The Results

A Consistent Social Media ‘Drumbeat’ and Heightened Online Engagement

With our expert social media help, Asset Management Academy have the regular ‘drumbeat’ they were looking for across their socials. Tom reports that the company’s followers continue to grow.

‘We’re seeing an increase in followers on LinkedIn. There’s definitely more engagement, and the content is appealing to a wider base—better than I would be able to craft myself because I think I’m far too niche with it.”

“I can just leave things on autopilot—the posts keep rolling in, and I reap the benefits. It’s a huge time saver, as well as a business enhancement.”

It’s beyond timesaving. There’s a consistency of quality content that we just couldn’t match, and we couldn’t employ somebody in-house to do anything close to what you guys are for the price.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.