How Profit Engine Saves Time and Generates Hot Leads with Expert Social Media Management
How 100 Pound Social Helps this Link Building Company Show Off its Expertise
“100 Pound Social helps us to maximise Profit Engine’s exposure and gets us in front of potential clients.”
Case Study: Boosting Brand Awareness and B2B Lead Generation with Expert Social Media Management
Profit Engine is a link building SEO company that works with businesses to boost their website rankings through bespoke campaigns.
We chatted to Profit Engine’s owner Jason Morris about working with us at 100 Pound Social.
Before Jason found 100 Pound Social on LinkedIn, he was spending about three hours per week curating and posting his own social media content.
“I’d like to do my own social media but I’m time poor,” he says.
The Challenge: Building an Online Presence with Social Media
Jason recalls that his main challenge around social media was finding the time to create posts. “LinkedIn is a brilliant channel for us for lead generation because we are B2B. We wanted to focus on how we could improve our presence,” he says.
“We know what we were talking about and we were sharing information that was useful. However, when you are running a business and a team, it’s difficult to find the time to maintain that.”
Jason says social media is vital because: “people today don’t want to be sold to – it’s about proving that you’ve got the expertise and ensuring you are there when [potential clients] need you.”
Jason had looked at other ways of outsourcing his social media, such as using a Virtual Assistant, but it was not the right fit.
“A Virtual Assistant from another part of the world is brilliant but those subtleties and nuances of English still sometimes get lost. I wanted a different system of doing this and to work with someone who has done it before.”
The Solution: Boosting Brand Awareness with Social Media Content
Jason signed up for our Posts Plan to get regular handcrafted posts each week published to his personal LinkedIn profile and Twitter account.
“The price made it a no-brainer. Sometimes a price is too good to be true but because of the way 100 Pound Social streamlines everything, it gave me faith it could be done for the price point,” he says.
“It’s about being in people’s eye-line all the time and proving you’ve got some expertise and you know what you are talking about.”
Instead of spending several hours a week on his social media posts, Jason says he now spends hardly any time at all on it.
“From a cost point of view, it’s one of those tasks you want to give to someone else.”
“If you’re a small business owner and don’t have the resources to hire a social media manager, then 100 Pound Social is a brilliant way to add that layer to your marketing.”
“The price made it a no-brainer. It’s about being in people’s eye-line all the time.”
Posts we’ve crafted for Jason Morris, Owner of Profit Engine. Click on a post to make it larger:
Results: Establishing Expertise on LinkedIn with Regular Social Media Posts
With the Posts Plan, Jason’s dedicated Content Creator and Editor craft posts for the Profit Engine social media channels each month.
“100 Pound Social helps us to maximise Profit Engine’s exposure and gets us in front of potential clients – but minimises the time that we need to invest doing that!”
As part of this plan, Jason is able to provide monthly feedback using his Monthly Review Form.
“I’ve tried to change my tone of voice from corporate to slightly more irreverent. It’s important that you’ve listened and implemented this feedback,” he says.
“I’d say to anyone taking the service, spend time on the Monthly Review Form because you’ll get the most out of it if you do.”
“People have got in touch out of the blue to say that they’ve seen my profile and what I’m posting and that they’d like to talk to me.”
Results: Generating Leads
Jason says by posting regularly on his social media channels he has been able to establish Profit Engine’s online presence and generate hot leads.
He says that one lead pays for the 100 Pound Social service for the next few years.
“People have got in touch out of the blue to say that they’ve seen my profile and what I’m posting and that they’d like to talk to me.”
“With the level of clients that we have, one lead is fundamentally brilliant. Our pricing starts at £2,000 per month and many of our clients have been with us for 2-3 years.”
The Next Steps
If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.
Click here to select a plan and sign up.
To learn more, book a demo call.
