How 100 Pound Social Built Core Consultants’ LinkedIn Presence with Expert Content
How the 100 Pound Social helped the consulting firm use the Posts Plan to build its online presence from the ground up
“This plan enables us to get across our company’s vision, message, and services in a hassle-free and effective manner.”
Case Study: Supporting Business Growth with Expert Social Media Management
Core Consultants specialises in business consulting on data analytics, data science, and digital transformation. They build bespoke teams of expert consultants and provide the necessary support to deliver projects and services for their clients.
We chatted to Steve about his experience with 100 Pound Social’s social media management services. Before partnering with 100 Pound Social, Steve says Core Consultants had no online presence.
Now the company is on the Posts Plan opting for 3 social media posts per week published to 2 social media platforms.
The Challenge: Using LinkedIn to Build your Business Image Online
Steve says when he came to 100 Pound Social he was hoping to use social media to build Core Consultants’ online presence and promote their unique way of providing talent to clients.
“We were a cutting edge company working with large clients, but we didn’t have an online presence to substantiate our work. We wanted to build an image that reflected our services and expertise.”
He says while social media is important, he did not want to do this himself because it was not a core activity of his business.
Then Steve found 100 Pound Social via LinkedIn!
The Solution: Social Media Posting as a Marketing Tool
Steve signed up for the Posts Plan opting for 3 posts per week being published to the Core Consultants LinkedIn page, as well as Steve and his colleague John’s personal LinkedIn profiles.
He says getting started was easy and that his Customer Success Manager guided him through the process and has always been very responsive. “Everyone was perfectly helpful and it was not very invasive.”
Steve says that 100 Pound Social has ensured that when Core Consultants’ prospects and clients look at their company on LinkedIn, they “see some action”.
He says: “it’s about having that presence and 100 Pound Social has done that job. There are so many people I’ve spoken to who’ve said ‘I really liked your post on XYZ’ – and my friends now tell me I’m an insane LinkedIn poster!”
“There are so many people I’ve spoken to who’ve said ‘I really liked your post on XYZ’.”
Posts we’ve crafted for Core Consultants and its founder Steve Hampson. Click on a post to make it larger:
Results: Building an Online Presence with Expert Social Media Management
With the Posts Plan, Core Consultants’ dedicated Content Creator and Editor create custom social media posts for the business every month.
Steve says the plan has increased Core Consultants’ presence on LinkedIn. “People see a drip feed of our logo and it reinforces that we are a proper and established business.”
In terms of the posts themselves, Steve says there has been a perfect balance between promotional content and posts about relevant industry topics such as technology and diversity and inclusion.
“I am always quite surprised by how accurate the posts are to the style we are trying to get across,” says Steve.
“I am more than happy with 100 Pound Social and have recommended them multiple times.”
“100 Pound Social helped me build up my followers on LinkedIn to 2500.”
The Next Steps
If you’re ready to raise visibility of your company on social media and generate new business, we’d love for you to work with 100 Pound Social.
To learn more, please schedule a demo call:
