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Ian Palmer

Founder, TMC

“Easy, Personable, Reliable”: How TMC Stays Visible with 100 Pound Social

TMC-2

100 Pound Social has given us that professional marketing image, it makes us look bigger than we are.

The Marketing Café is a UK-based video production agency, serving clients in hospitality, property, and B2B sectors.

Industry

Marketing & Advertising, Professional Training & Coaching, Marketing Agencies

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Building a Bigger Presence with Less Time and Effort

Founded over 20 years ago, the agency delivers high-quality, innovative video marketing to help clients gain a competitive edge.

Despite understanding the importance of regular posting on social media, Founder Ian Palmer found it hard to keep up with content creation while focusing on the creative side of the business.

In March 2024, Ian signed up for 100 Pound Social’s £100 Posts Plan, looking for a simple, consistent, and professional solution that could take social media off his plate.

The Challenge

Staying Visible Without Losing Focus

Ian had tried doing the company’s social media by himself before, but struggled with consistency: “I don’t really have the time or inclination to spend a lot of resources on social media. My main issue has always been maintaining regularity.”

After trying both freelancers and in-house support, he found the effort required to manage them outweighed the results: “Freelancers often weren’t focused—it didn’t feel personal. And in-house help comes and goes in a small business.”

He wanted a more stable, hands-off solution that would still reflect his brand voice—and be cost-effective, so he turned to 100 Pound Social.

The Solution

A Professional Presence with a Personal Touch

With 100 Pound Social, Ian found the support he was looking for—consistent content across LinkedIn, Facebook, and Google Business Profile, with minimal input needed.

“We save hours every week and have a much stronger, more consistent presence online.”

“It’s been the best we’ve ever been at getting regular content out. The service feels personal and the quality of posts is excellent.”

He especially values the balance of informative and occasional promotional posts: “It’s value-added content that positions us as experts. If I had the time, this is exactly the kind of stuff I’d write myself.”

Having consistent contact with a dedicated Customer Success Manager (Mischa) also made a big difference: “Mischa has been great. She knows our business, and the communication has been excellent.”

Ian says it’s helped boost the company’s credibility online: “100 Pound Social has given us that professional marketing image, it makes us look bigger than we are.”

Posts Crafted

Click on a post to make it larger

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We save hours every week and have a much stronger, more consistent presence online.

The Results

More Visibility and a Stronger Brand Image

Since joining in March 2024, The Marketing Café has:

Maintained a consistent, professional online presence

  • Increased impressions and visibility across key platforms
  • Saved an estimated 3–4 hours per week
  • Strengthened its credibility with potential clients

Ian says; “We used to spend hours planning, writing, and posting. Now, it’s all handled—and done well.”

Ian also appreciates the value of maintaining a visible, expert presence even when clients aren’t actively shopping: “Only a small percentage are in-market at any time. But when they are, I want them to remember us—and this keeps us front of mind.”

“It looks like we have a full marketing team behind us. It gives us that credibility, that infrastructure.”

Ian says the £100 Posts Plan is a successful, cost-effective way of boosting any company’s social media presence: “The service is easy, personable, and reliable—I’ve already recommended it to others.”

The service is easy, personable, and reliable — I’ve already recommended it to others.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.