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Peter Morrow

Commercial Director, Reverse Delta

Reverse Delta Showcases its Expertise with Bespoke Blog & Social Media Content

It’s quality, cost-efficient content that fits in with our marketing processes.

Reverse Delta is a web design business that specialises in creating high-performance and mobile-first recruitment websites for agencies.

Industry

IT Services

Plan

Social Media Posts Plans, Blog & Newsletter Plans

Website

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Case Study

Showcasing Reverse Delta’s Experience and Expertise with SEO-Blog Articles and Social Media Content

We chatted to the company’s Commercial Director Peter Morrow about his experience working with 100 Pound Social.

“In the modern digital world, you should add fresh, relevant content to your website weekly – or at least monthly,” Peter says.

“We aim to do that in two ways. Firstly in updating our main content pages throughout the year; showcasing our most recent clients and adding new client testimonials.”

“Secondly in Blogging. Blogging is such an easy way to show your expertise, specialism, and how you work.”

“People are coming to us for our skillset specialising in designing recruitment websites, therefore we need to show we are experts in design and in building recruitment technology.”

The Challenge

Crafting Easy-to-Read and Creative SEO-Friendly Content

Before partnering with 100 Pound Social, Peter was writing his own blogs and social media posts, but explains that this was incredibly time-consuming for him.

He also recalls that he was looking for a marketing campaign that would give him control over what his blogs and social media posts were about.

“What I needed was somebody who had the ability to strip down my brief and present it in a format that’s easy to read. That’s a skill I don’t have,” he says.

Peter heard about 100 Pound Social through word of mouth.

“Within the space of about 10 to 14 days, I had three recommendations,” he says.

Peter signed up for the Posts Plan which covers Reverse Delta’s social media post creation, and for our Blog Articles.

The Solution

SEO-Friendly Blog Articles

To commission new blog articles, Peter fills out a short form each month and provides his SEO requirements, including keywords, user intent, and internal and external links.

Peter says: “I give you a detailed brief and description and you’ll take my brief – which is quite technical – and make that into a blog that is readable, interesting, factual, and that gets to the point.”

“It’s good to see that your writers have learned our industry and how we present ourselves. You can see that coming through in the blogs.”

Examples of Blog Articles written for Reverse Delta:

Effective Social Media Posts

Peter opted to include three posts per week to Reverse Delta’s Facebook and LinkedIn pages within his Posts Plan. He also added posts to the company’s Twitter and Instagram pages, as well as to his personal LinkedIn Profile.

Peter says regularly posting on Reverse Delta’s social media platforms has helped the company grow traffic, particularly on Instagram.

“Having different posts across a number of mediums sharing relevant information has been positive,” he says.

Peter also has the user control he was looking for with 100 Pound Social’s Content Panel.

With Content Panel, Peter can view the social media posts we plan for him on the content publishing platform HeyOrca and make changes if required.

“It’s really easy to use and change things, for example, if I want to publish a post for a particular campaign myself,” he says.

Posts Crafted

Click on a post to make it larger

It’s a great service. Everything has just worked.

The Results

Quality and Cost-Effective Content Marketing

Peter describes the combination of blog writing and social media post creation provided by 100 Pound Social as “a great service”.

He says: “Everything has just worked. It’s quality, cost-efficient content that fits in with our marketing processes.”

He adds that whenever he reaches out to the 100 Pound Social team, he gets a response within 24 hours.

“You’re obviously dealing with lots of clients but it still feels like I’m getting a personalised service,” he says.

100 Pound Social has customer service at the heart of their business setup.”

“You listen, you understand, and you act — that’s exactly what I wanted.”

Peter says: “It’s a great service. Everything has just worked.”

100 Pound Social has customer service at the heart of their business setup.

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FAQs

Frequently Asked Questions

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  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.