IT Services
Social Media Posts Plans, Blog & Newsletter Plans
Commercial Director, Reverse Delta
IT Services
Social Media Posts Plans, Blog & Newsletter Plans
We chatted to the company’s Commercial Director Peter Morrow about his experience working with 100 Pound Social.
“In the modern digital world, you should add fresh, relevant content to your website weekly – or at least monthly,” Peter says.
“We aim to do that in two ways. Firstly in updating our main content pages throughout the year; showcasing our most recent clients and adding new client testimonials.”
“Secondly in Blogging. Blogging is such an easy way to show your expertise, specialism, and how you work.”
“People are coming to us for our skillset specialising in designing recruitment websites, therefore we need to show we are experts in design and in building recruitment technology.”
Before partnering with 100 Pound Social, Peter was writing his own blogs and social media posts, but explains that this was incredibly time-consuming for him.
He also recalls that he was looking for a marketing campaign that would give him control over what his blogs and social media posts were about.
“What I needed was somebody who had the ability to strip down my brief and present it in a format that’s easy to read. That’s a skill I don’t have,” he says.
Peter heard about 100 Pound Social through word of mouth.
“Within the space of about 10 to 14 days, I had three recommendations,” he says.
Peter signed up for the Posts Plan which covers Reverse Delta’s social media post creation, and for our Blog Articles.
To commission new blog articles, Peter fills out a short form each month and provides his SEO requirements, including keywords, user intent, and internal and external links.
Peter says: “I give you a detailed brief and description and you’ll take my brief – which is quite technical – and make that into a blog that is readable, interesting, factual, and that gets to the point.”
“It’s good to see that your writers have learned our industry and how we present ourselves. You can see that coming through in the blogs.”
Examples of Blog Articles written for Reverse Delta:
Effective Social Media Posts
Peter opted to include three posts per week to Reverse Delta’s Facebook and LinkedIn pages within his Posts Plan. He also added posts to the company’s Twitter and Instagram pages, as well as to his personal LinkedIn Profile.
Peter says regularly posting on Reverse Delta’s social media platforms has helped the company grow traffic, particularly on Instagram.
“Having different posts across a number of mediums sharing relevant information has been positive,” he says.
Peter also has the user control he was looking for with 100 Pound Social’s Content Panel.
With Content Panel, Peter can view the social media posts we plan for him on the content publishing platform HeyOrca and make changes if required.
“It’s really easy to use and change things, for example, if I want to publish a post for a particular campaign myself,” he says.
Peter describes the combination of blog writing and social media post creation provided by 100 Pound Social as “a great service”.
He says: “Everything has just worked. It’s quality, cost-efficient content that fits in with our marketing processes.”
He adds that whenever he reaches out to the 100 Pound Social team, he gets a response within 24 hours.
“You’re obviously dealing with lots of clients but it still feels like I’m getting a personalised service,” he says.
“100 Pound Social has customer service at the heart of their business setup.”
“You listen, you understand, and you act — that’s exactly what I wanted.”
Peter says: “It’s a great service. Everything has just worked.”
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