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Matthew Holloway

Director and Founder

How Firesand Maintain a Professional Social Media Presence With Expertly Crafted Content

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The plan pays for itself, and the content is better quality than we’d produce.

Firesand deliver tailored cyber security solutions and secure IT services to a huge range of clients. The company are leaders in their field. They act as expert advisors to customers, and offer value, reliability, and peace of mind.

Industry

IT Services, Cybersecurity, Business Services

Plan

Social Media Posts Plans

Website

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Case Study

A Need for Strategy and Social Media Presence

We chatted to Matthew, the director and founder of Firesand, about his experience working with 100 Pound Social.

Before working with the team at 100 Pound Social, the company didn’t have a consistent online presence, or a clear strategy in place for social media content.

Social media management was done in-house, and in Matthew’s words was “a bit hit and miss” when it came to consistency.

Now they’re on our popular Posts Plan, opting for three handcrafted posts per week to the company’s LinkedIn and X (Twitter) pages.

The Challenge

Building and Maintaining a Visible Social Media Presence

Firesand needed help to build their social media presence, and to manage their social output consistently.

Matthew recalls that the company had outsourced to various copywriters and agencies for content in the past.

However, they found it expensive and complicated, and something that required a heavy time investment from the Firesand team.

The company didn’t view social media as a tool for sales pitches. Instead, they wanted to build a professional online presence (particularly on LinkedIn) and build relationships with potential leads and customers organically.

100 Pound Social’s straightforward and affordable social media content packages fitted the bill perfectly—particularly as we specialise in creating content for B2B industries.

The Solution

Time-Saving Expert Social Media Management

Firesand signed up for our Posts Plan, with regular posts each week to their company LinkedIn and X (Twitter) pages. Every month, a dedicated Content Creator and Editor handcraft posts for these platforms.

The company has been with 100 Pound Social for over two years, and Matthew has been continuously happy with the quality of content produced.

He says “Cybersecurity isn’t the sexiest or easiest topic, and the quality of information going out is good. You’ve picked up our tone of voice well, and we’re really happy with the content.”

Matthew also recalls he found the onboarding process to be good, with plenty of opportunity to provide us with relevant information about what Firesand were looking for in their social media content.

Posts Crafted

Click on a post to make it larger

Ultimately the plan gets our presence out there, especially on LinkedIn which is an important platform for us. It puts out professional content, and saves us money and time.

The Results

Online Visibility with Expert Social Media Marketing

Since being on the plan Matthew feels that Firesand’s online presence is stronger, and that their social media presence is more consistent.

Matthew also feels the plan is great value for money, and that the content produced by us is better quality that his team would have time to produce in house.

He says, “You save us time, and the plan pays for itself. We actually save money by outsourcing to you—it would end up costing us more to do our social media ourselves.”

I’d definitely recommend 100 Pound Social to other business owners. The plan is great value for money, and things are run very well, and very professionally.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.