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Damian McGann

Co-Founder, Funding Friends

“Thousands of Monthly Views”: How Funding Friends Grew with 100 Pound Social

Funding-Friends-1

It would take us hours to write our own posts. This service provides better value and better quality than hiring someone.

Funding Friends is a UK-based financial service that helps clients access the right debt solutions from a panel of over 200 lenders.

Industry

FinTech, Financial Services

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Growing Brand Through Hands-Off Social Media Content

From the start, the commercial debt advisory and brokerage firm, co-founded by Damian McGann and Jonathan Rostron, knew the importance of maintaining a strong LinkedIn presence to build trust and credibility. But like many B2B companies, finding the time and resources to post consistently was a major challenge.

Funding Friends is now on the £100 Posts Plan and has been working with 100 Pound Social since May 2022.

The plan includes the creation and publication of 3 posts a week to the company LinkedIn page and Facebook Business page.

It also includes access to the Content Panel which allows the company to easily review and approve their posts each month—giving them full visibility and control over their content without adding to their workload.

The Challenge

Struggling to Stay Visible While Growing the Business

When the business launched, social media was on the radar—but not the priority. With client demands growing, Damian and Jonathan needed a simple, reliable way to keep their brand visible online without having to manage it themselves.

Damian says, “We were busy running the business. If you didn’t provide regular posts, we wouldn’t have anything going out. It’s that simple.”

They explored various options but wanted a service that was affordable, hands-off, and aligned with their B2B tone of voice. A recommendation from a mutual client led them to 100 Pound Social in 2022.

“It would take us hours to write our own posts. This service provides better value and better quality than hiring someone.”

The Solution

Consistent, On-Brand Content Without the Time Drain

From onboarding to post approvals, the process of working with 100 Pound Social was smooth and efficient: “The onboarding was slick—and the Content Panel is a great tool. It lets us review or tweak content if we need to, without loads of back-and-forth.”

They also appreciate how the team captures their tone: “We try to make financial language simple and accessible. Your team reflects that in every post—it’s clear, jargon-free, and sounds like us.”

And if the market changes—such as interest rate updates—the content can be quickly adjusted: “Having that open communication is key. We rarely need changes, but when we do, the team is right there.”

Posts Crafted

Click on a post to make it larger

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100 Pound Social’s content is clear, jargon-free, and sounds like us.

The Results

Increased Visibility, Steady Growth, and Time Back for the Business

Since partnering with us in May 2022, Funding Friends has seen:

  • A significant increase in LinkedIn followers—now well over 2,000
  • Thousands of views each month on their posts
  • Improved website performance: longer time on site, more visits, and upward-trending traffic

Their goal? Keep growing to 5,000 followers and beyond—with the same rhythm and quality content by continuing to work with 100 Pound Social, as they see us as an important part of their team: “We’re still growing, still ambitious. But we won’t change the model. It works perfectly for us.”

The social media presence is also proving useful during business development: “Potential clients tell us, ‘We’ve seen your posts.’ The consistency gives us credibility.”

Damian now spends less than an hour a month on social media reviews and sums up the value of 100 Pound Social in three words: “Rhythm. Creativity. Traction.”

“You help us stay disciplined and visible. It’s like having a marketing partner that ensures we show up—week in, week out.”

You help us stay disciplined and visible. It’s like having a marketing partner that ensures we show up—week in, week out.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.