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Rob Jones

Founder, RJF Accountants

“I kept seeing your posts and now I’m ready for your services”: RJF Accountants Generate Hot Leads on LinkedIn

RJF-Accountant

If you’re struggling to find time for social media, 100 Pound Social is the perfect time-saving option. I’ve now got Friday afternoons free to play tennis!

RJF Accountants is a boutique accountancy firm which helps new startups achieve success.

Industry

Financial Services, Accounting

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Transformed Online Presence and More Free Time

Founder Rob Jones knows how important it is to build brand awareness and authority on LinkedIn—his potential clients are on the platform, and LinkedIn plays a key role in lead generation and brand building for his business. However, like many small business owners, Rob faced a major challenge: time.

In December 2023, Rob began working with 100 Pound Social and signed up to the £100 Posts Plan.

The plan includes 3 posts a week to the company’s Facebook and Rob’s personal LinkedIn page—taking the pressure off Rob so he can focus on growing his business and saving him valuable time for a better work-life balance.

The Challenge

Managing LinkedIn for Brand Awareness

Rob wanted to use LinkedIn to help him connect with new clients, but finding the time to consistently create and post content became overwhelming.

“I knew it was important, but it became one of those tasks that got left behind,” Rob said.

He tried to implement a routine, but balancing content creation with his other responsibilities was difficult.

Recognising the need for help, Rob began exploring outsourcing options for his social media management—but most were either far too expensive or required him to provide the content.

Rob needed a solution that could handle and provide everything, including;

  • Content Creation
  • Posting
  • Images
  • Affordable Price

That’s when he came across 100 Pound Social. The offer of a full social media management service for just £100/month immediately stood out.

“I was getting quoted three to five times as much by other companies,” Rob explained.

“If you’re struggling to find time for social media, 100 Pound Social is the perfect, cost-effective, and time-saving option.”

The Solution

Building Awareness With Minimal Involvement

After providing some basic information about his business, audience, and objectives, Rob handed over the reins to 100 Pound Social.

“The team quickly understood our target audience and the kind of content we wanted to share,” Rob explained.

With minimal input, his dedicated Customer Success Manager took over, allowing him to focus on running his business.

Rob says the onboarding process was seamless and straightforward: “It was very simple, very easy to do.”

For Rob, 100 Pound Social has been a game-changer. The service has allowed him to build a consistent and authoritative presence on LinkedIn without the stress of managing it himself.

“It’s been super easy, and the service has been excellent,” he said.

Posts Crafted

Click on a post to make it larger

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100 Pound Social quickly understood our target audience and the kind of content we wanted to share.

The Results

Affordable, Effective, and Effortless

One of the biggest benefits for Rob has been the amount of time he has saved.

“I have very little involvement in it, which is what you want,” he said.

Before working with 100 Pound Social, Rob would spend several hours on Friday afternoons planning and scheduling his LinkedIn content for the month ahead. Now, with 100 Pound Social handling everything, Rob says, “I’ve got Friday afternoons free to go and play tennis or something.”

100 Pound Social does it all, from finding relevant content to creating posts that align with Rob’s business goals. The creative team even sourced additional articles and resources beyond Rob’s website, ensuring his LinkedIn feed was consistently being updated with engaging and relevant content.

Rob noticed the impact almost immediately. “People started telling me, ‘I see what you’ve been posting on LinkedIn. It’s really good,’” he shared. This positive feedback confirmed that his content was not only being noticed but also resonating with his audience.

Rob’s growing LinkedIn presence even led to new business opportunities. One prospect, who had been following Rob on LinkedIn for over a year, eventually reached out and said, “I kept seeing your posts, and now I’m ready for your services.”

100 Pound Social has led to new opportunities with a client saying “I kept seeing your posts, and now I’m ready for your services.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.