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Andy Wills

Managing Director, Henwick Park

“We’re getting our name out there”: How 100 Pound Social Connects Henwick Park with Leads

Henwick-Park

100 Pound Social creates great awareness for Henwick Park in a very cost effective and efficient way.

Henwick Park is a fund distribution and development consultancy, passionate about helping SMEs scale and fund their companies.

Industry

Financial Services

Plan

Social Media Posts Plans

Website

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Case Study

Henwick Park’s spectrum of services encompass fund growth, scaling solutions, and bespoke consultations for those looking to buy or sell IFA businesses.

We spoke to Andy Wills, Managing Director at Henwick Park, about his experience working with 100 Pound Social.

Before working with our team Andy noted they, “never really utilised” their company LinkedIn account, despite wanting to generate more interest in what they do.

Now they’re on our Social Media Posts Plan, with regular posts each week to the company’s LinkedIn page.

The Challenge

Creating Engaging and On-Brand Content to Reel in Leads

Henwick Park aspired to enrich their online presence by producing captivating content that would attract potential clients and partners.

Despite their efforts, the task proved to be a significant challenge. “We didn’t really have the right skills, knowledge and in some respects the time to do it”, Andy noted.

Their previous attempts with social media agencies were unsuccessful. Andy described the process as too “labour intensive” and noted, “For the money I was paying, I was thinking, that’s not really working.”

Lacking in-house expertise in social media remained an issue, until Henwick Park discovered 100 Pound Social.

Andy described our Posts Plans as, “cost-effective but also very efficient”, detailing, “it kind of ticked off both our objectives. Very quickly.”

The Solution

Creating a Comprehensive View of Their Business Through Consistent Posts

Henwick Park’s venture into social media marketing found its stride when they teamed up with us. The thorough Onboarding Process reassured Andy that we were attuned to their business’s unique needs.

Through our detailed questions, we sought to understand their target audience and the goals they aimed to achieve.

Andy described our onboarding form as, “very clear” and “such a straightforward process”.

He mentioned, “Through the initial conversations that we had, you’re getting to understand what our business does and the type of people that we want to connect with.”

Andy appreciated the flexibility of our Monthly Review Form, which allowed for agile content strategy adjustments in response to industry shifts.

“Every month we have a small questionnaire, so if we want to change direction, we can,” he explained, highlighting the ease of redirecting their content focus without having to micromanage each step.

He celebrated the ‘set-and-forget’ nature of our service, acknowledging the convenience and effectiveness of the system that ensures their social media presence is consistent and impactful: “We can just sit back and let it happen.”

Posts Crafted

Click on a post to make it larger

We’re connecting with the right people. It’s nice to see the number of connections growing.

The Results

Consistent Posting That Keeps Henwick Park in the Spotlight

Now, Henwick Park has a regular brand presence online, with more time to focus on growing their business.

Andy praised, “If people want to connect with us, then they can see we’re not just talking gobbly gook. It is actually relevant and it’s just nice to see the number of connections growing”.

He continued; “some have messaged us as well which is great. It’s just about being out there and getting the brand known.”

Andy said he would recommend 100 Pound Social to other business owners because: “the content is always correct, and you get your name out there for great value.”

Describing his overall impression of our services as, “very professional, knowledgeable, and easy to deal with.”

Andy went on to praise his dedicated content team, describing it as, “one of the easiest relationships we’ve had in terms of things happening and working. It’s just great—we’re happy!”

I think it’s great. The posts are on autopilot and we can just sit back and let it happen.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.