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Antony Woods

Chief Financial Officer, Kikin Finance

“AI can’t align with our brand”: Kikin Finance Increase Waitlist Signups with Human-Written LinkedIn Content

Kikin-Finance

AI can’t align with our brand and tone of voice. Having a real human is a massive difference.

Kikin Finance is a forward-thinking financial technology firm dedicated to aiding emerging startups in meeting their funding needs without sacrificing working capital.

Industry

Financial Services

Plan

Social Media Posts Plans

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Creating a Personable & Engaging Social Media Plan

Despite their effective offering, the firm found itself veiled in digital silence with, “absolutely no social media presence”. The quest for brand recognition led them to seek a solution that could amplify their brand voice online.

Our conversation with Antony Woods, the Chief Technology Officer at Kikin Finance, shed light on how their collaboration with 100 Pound Social has broken their online silence and generated engaging online discussions around their brand.

The Challenge

Attracting Clients with Engaging and Vibrant Content

As Kikin Finance navigated through its launch phase, the need for captivating content to gain interest and showcase their offerings was crucial.

Antony was on the lookout for a cost-effective solution that could generate interest in their service and align with the firm’s ethos.

The dilemma was clear: engaging material was missing from their business as, “nobody in the team felt confident to generate the content,” and social media posting never reached the top of the to-do list.

Antony said: “After an experiment with AI-driven content creation fell short of the mark, we knew that having a real person to create our content would make a massive difference.”

The discovery of 100 Pound Social emerged as a beacon of hope as Antony recognised the potential to build brand visibility during the crucial launch phase.

The appeal lay in 100 Pound Social’s budget-friendly service which provides companies with a UK-based Content Team that creates regular social media content designed to enhance the company’s narrative.

As well as being impressed by 100 Pound Social’s 40+ case studies and 80+ client testimonials, and examples of work with other companies in the Finance sector, the fact that our content team do not use AI helped Antony decide we were the right provider.

“You guys are awesome. 100 Pound Social are very aware and connected to their customer needs.”

The Solution

Creating Personable and Attractive Posts to Create Brand Awareness

After speaking to our team, and being reassured by our 20-day money-back guarantee, Kikin Finance opted for our £100 Post Plan with posts to their Company’s LinkedIn page.

Antony described the 100 Pound Social Onboarding Process as straightforward and less intense than anticipated. He praised the 100 Pound Social team for their attentive and responsive approach during this phase, saying, “The communication has been good… it’s been really straightforward and really easy.”

An unexpected advantage for Antony and his team has been access to the HeyOrca Content Panel platform. The platform allows them to preview, edit, and approve the posts their content team has created, ensuring they are happy with the content and visuals before they go live.

Antony said, “The platform is really powerful. Being able to see [the scheduled posts laid out] is amazing—I have recommended it to other people since using it through 100 Pound Social.”

The carefully researched posts created by Antony’s Content Team—as opposed to AI templates Kikin Finance tried in the past—have added a texture and personality to their social media presence which enhances their brand identity.

As Antony says, “AI can’t align with our brand and tone of voice. Having a real human is a massive difference.”

Antony also praised 100 Pound Social’s structured Monthly Review Process which encourages clients to stay in touch with their Content Team and share news and updates.

He says the process, “encourages us to be more proactive” about what his team want their marketing messages to include for the month ahead.

Posts Crafted

Click on a post to make it larger

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The communication has been good… it’s been really straightforward and easy.

The Results

A Human-Driven Content Plan that Engages their Audience

With the tailored strategies by 100 Pound Social, Kikin Finance is seeing the impact of their investment in the form of:

  • an increase in waitlist sign-ups;
  • consistent LinkedIn engagement;
  • a colourful social media presence.

The once daunting chore of content creation has been seamlessly handed over, giving the Kikin Finance team time to focus on growing their business. Antony remarked, “it saved so much time for me.”

Antony expressed great satisfaction with the work delivered by the 100 Pound Social team, stating he would, “absolutely recommend 100 Pound Social” to other companies seeking content creation services.

He describes his content team as, “attentive and proactive in understanding our brand,” enthusiastically adding, “you guys are awesome.”

My impression is that 100 Pound Social are very aware and connected to their customer needs.

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Frequently Asked Questions

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  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.