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Julia McNally

Founder, Airscan

“It’s like we have a whole marketing team behind us”: How Environment Tech AirScan Grow Online

Airscan 1

It astounds me every week that 100 Pound Social deliver new interesting posts with very little input from us.

Airscan uses new technology and innovation to monitor the environment and improve the health and well-being for all.

Industry

Environmental, Business Services

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Standing Out in a Crowded Market

Airscan data and air quality modelling pinpoints air pollution so it can inform tailored interventions, drive awareness and more effective policies, and ultimately lead to cleaner air.

The company is part of a booming market so needed help:

Now the business is on the £100 Posts Plan which includes 3 posts every week on the company’s LinkedIn and X (Twitter).

The Challenge

Producing Relevant Social Media Content Regularly

Founder of Airscan, Julia McNally, told us she knew the company needed to have a really good social media presence because their competitors do, but she found it hard to find the time to post on a regular basis.

Before working with 100 Pound Social, Julia says they wanted to save the time they were spending on a sporadic posting schedule.

Julia needed a social media agency that could:

  • deliver consistent posts that made the company stand out;
  • be efficient and work independently, saving Airscan valuable time;
  • create high-quality posts on the right topics.

She said: “We needed to save time but still have a strong social media presence; trying to find the time to create those posts regularly was tough.”

The Solution

Regular Social Media Content That Requires Little Input

Working with 100 Pound Social, Julia has found a cost-effective supplier that creates the right kind of social media content when she needs it.

She says “It’s a really simple, clear solution for a good price point.”

Julia’s dedicated, UK-based Content Creator and Editor create a new set of posts for Airscan each month and let Julia know when the new content is ready to review in the Content Panel.

Julia uses the flexible Content Panel platform to:

review scheduled content;
and preview and approve posts.
Julia says she never has to intervene and is impressed with the interesting topics 100 Pound Social posts about, saying “I use the content as a springboard to create more, it’s fantastic and on point every time.”

Working with 100 Pound Social makes it look like Airscan has a whole marketing team behind them, which “is brilliant” Julia says.

Posts Crafted

Click on a post to make it larger

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We needed to save time but still have a strong social media presence, trying to find the time to create those posts regularly was tough.

The Results

A Regular Social Media Presence With No Intervention

Airscan is benefitting from its investment with 100 Pound Social in the form of more engagement on LinkedIn, with people frequently reposting the content being created by the team.

Julia says it’s clear “a lot of thought has gone into the posts and they’re consistent every week.”

She’s also pleased with the value for money offered by 100 Pound Social, saying “to get that level of detail for the money is fantastic, I can’t fault it.”

Julia says she’s confident to leave 100 Pound Social to get on with the time-consuming job of content creation, leaving her more time to focus on growing the business.

She says: “Not having to think about social media, or allocate resources to it, is fantastic.”

If you’re looking to springboard your brand on social media, using 100 Pound Social is a no-brainer.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.