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Laura MacMillan

Operations & Marketing Director, Cosensa Learning & Development

How Cosensa Produce Sharable Content on LinkedIn and Facebook with 100 Pound Social

Consensa

It gives us a social media presence we wouldn't otherwise have. It’s money well spent.

With almost 20 years experience, Cosensa Learning & Development provides high-quality training programmes across a range of disciplines; from Leadership and Management, to Health and Safety.

Industry

Education, Professional Training & Coaching, Consulting

Plan

Social Media Posts Plans

Website

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Case Study

We chatted with the company’s Operations and Marketing Director Laura MacMillan, who shared her experience of working with 100 Pound Social.

Before signing up with 100 Pound Social, Laura said her team were trying to manage their socials in-house, but: “we felt there was no consistency with our online presence as we were strapped for time”.

Today, Cosensa Learning & Development are subscribed to our £100 Posts Plan, costing £100 +VAT per month.

The plan provides Laura with a dedicated, UK-based Content Team. The team create 3 bespoke social media posts per week for Cosensa Learning & Development. The posts are published directly to the company’s LinkedIn and Facebook pages.

Laura and her team:

  • have direct communications with their Customer Success Manager;
  • complete a short Monthly Review Form to provide feedback and make content requests.

The Challenge

Building a Robust Online Presence

Like many busy small businesses, Cosensa Learning & Development were “not good at creating and building conversations through social media.”

They wanted to build an authentic brand voice but Laura found, “social media fell off my radar. I was conscious that the only time I shared stuff was when I was trying to sell.”

The company were looking for a “balance between being a resource, being helpful, and being supportive”. They wanted to ensure their posts were “more than just sales.”

Lacking the time and resources to execute a successful social media strategy remained an issue until Cosensa Learning & Development discovered 100 Pound Social.

When Laura first heard about us, she thought our plans sounded “too good to be true.”

The Solution

Creating Relevant and Informative Content

After signing up for our £100 Posts Plan, Laura said the team at Cosensa Learning & Development found the Onboarding Process: “really good, straight-forward, and it didn’t take long.”

She says, “the initial communications back and forth were really clear,” and helped Laura feel confident allowing our team to take the reins.

Laura praised our Content Team for their thoroughness and intuition in terms of taking information on board and not constantly asking for help.

She is delighted with the way the 100 Pound Social team has captured Cosensa Learning & Development’s brand voice in the posts and helped them build a presence on social media.

She says the £100 Posts Plan, “has allowed us to be seen and that’s what we wanted”.

“We’ve had people constantly resharing posts which means they are being seen.

“The posts are at the professional level that we wanted and reflect our USP of being relationship-focused and engaged in the customer journey.

“The topical posts have been really good and very relevant to what we do. You’ve found content that I wouldn’t have found myself. The way the posts are phrased is a good match for us.

“The posts are clearly very well-researched and we’ve been very pleased with the work. It’s excellent value for money and it’s allowing us to be seen online, which is exactly what we wanted.”

“The lines of communication are clear and straightforward.”

Posts Crafted

Click on a post to make it larger

It’s excellent value for money and it’s allowing us to be seen online – which is exactly what we wanted.

The Results

Effortless Brand Consistency on Social Media

Laura is relieved that Cosensa Learning & Development’s social media content strategy now runs on autopilot.

She says ticking social media posts off her to-do list means, “one less thing to think about.”

Her team believes their £100 per month investment in 100 Pound Social is:

  • “money well spent”;
  • a fraction of the price of alternative providers;
  • superior to other services in terms of time, onboarding process, and general simplicity.

Their monthly plan costs less than a Starbucks a day, and is a small price to pay to free up their time to focus on growing other aspects of the business.

Laura summarised: “100 Pound Social makes social media marketing easy for us. It simplifies the process and gives us a presence we wouldn’t otherwise have had.”

She described 100 Pound Social as: “good value, professional, and have made our lives easier.”

“The content team is very organised, focused and there have been no issues in terms of waiting for copy from your end. We’ve been very impressed.”

100 Pound Social makes social media marketing easy for us.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.