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Case Study

“LinkedIn Reactions Up 80%”: How 100 Pound Social Supercharged Chestnut Education’s Engagement

INDUSTRY

Education

Website

https://www.chestnuteducationgroup.net
“Our LinkedIn impressions nearly doubled in the eight months we’ve been working with 100 Pound Social.”
Upekha Makumbura
Marketing Lead, Chestnut Education Group

90%

Increase in Impressions

20%

Increase in Followers

80%

Increase in Reactions

Case Study

Boosting LinkedIn Impact with a Seamless, Scalable Solution

Chestnut Education Group connects students to global degrees and career-focused learning pathways—helping learners advance professionally through flexible, recognised qualifications and international university collaborations.

With a presence in multiple markets, social media is key to their credibility with students, schools, and institutional partners.

By November 2024, the internal team was stretched thin trying to manage social media in-house. 

That’s when they turned to 100 Pound Social to support their presence on LinkedIn, Facebook, and Instagram with the £300 Posts Plan.

The Challenge

Scaling Social Media Without Losing Control 

Marketing Lead Upekha Makumbura had been managing social media herself, but balancing content creation with the team’s broader priorities became unsustainable.

“We were short on hands to get the kind of outreach we wanted. We needed more visibility, especially for our LinkedIn presence—but without spending all day on it.”

Their main goals were:

  • Creating a more professional, consistent presence

  • Increasing visibility with universities, partners, and students

  • Freeing up time while keeping messaging on-brand

Upekha also wanted to give her CEO and senior team clear visibility of what was being posted—without needing to oversee every detail. The team needed a reliable, responsive solution that could evolve with their campaigns and strategic goals.

The Solution

A Professional, Collaborative Content Partnership 

They signed up for 100 Pound Social’s £300 Posts Plan across three platforms: LinkedIn, Facebook, and Instagram. Upekha says the onboarding experience was smooth and effective: “The onboarding was seamless. The Content Panel platform is intuitive and user-friendly—we’d actually been looking for something like that.”

“It was clear from the start that the team wanted to understand our goals. Everyone was on the same page, and that made the content feel really tailored.”

Once content creation was underway, Upekha found the collaborative process simple and efficient. She especially appreciated being able to give feedback directly within the Content Panel

“The content team is great; helpful, responsive, and really creative.”

“The platform makes it easy for leadership to scan and approve content.”

The consistent, high-quality posts not only saved time but built credibility with Chestnut Education Group’s target audience.

Posts Crafted

Click on a post to make it larger

“100 Pound Social’s content team is great; helpful, responsive, and really creative.”

The Results

More Reach, Better Engagement, and Time Saved

Since starting with 100 Pound Social, the company has seen significant growth in performance across key LinkedIn metrics in the eight months between November 2024 and June 2025:

  • Impressions up 90%

  • Reactions up 80%

  • Followers up 20%

“Our LinkedIn impressions nearly doubled in the eight months we’ve been working 100 Pound Social,” says Upekha.

“Posting more frequently has definitely helped. It’s not just about reach—it’s about building credibility for our partners and making sure students feel engaged with our brand.”

She also noted how the team’s flexibility has been key as their objectives shift over time: “We’re a company that constantly changes with time—and the team has been great with going on that journey with us.”

Upekha and her team are confident in recommending the £300 Posts Plan to others: “Definitely recommend—it’s made a real difference to us.”

“We’re a company that constantly changes with time — and 100 Pound Social has been great with going on that journey with us.”

If you’re ready to work with a creative, responsive and helpful team, we’d love for you to come and work with 100 Pound Social.

Click here to select a plan and sign up.

To learn more, schedule a call below:

Schedule a Call

Find out how our plans, pricing, and sign-up process work. 

Please select a time from the calendar. Web conferencing details provided upon confirmation.

Prior to our call, we recommend joining a 15-min demo.

 

Victoria Lee

Victoria Lee

Victoria Parrott

Victoria Parrott

Marisa Maxwell

Marisa Maxwell

Free eBook: 11 Creative LinkedIn Post Examples

Discover how to create LinkedIn posts that:

✔️ engage prospects

✔️ highlight expertise

✔️ generate growth

🔥 Since 2017, 100 Pound Social has created 500,000+ social media posts for 1,000+ small businesses.

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