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Primotech Consulting

Steve Dodsworth, Founder

“A Recognised Thought Leader”: How Primotech Consulting Built Influence with 100 Pound Social

844%

Increase in Impressions

100%

Increase in Engagement

1300%

Increase in Audience

Primotech Consulting Featured Image

100 Pound Social has latched onto all those facets of cybersecurity and made me look like a thought leader who’s on the ball.

Primotech Consulting is a cybersecurity company.

Industry

Cybersecurity, SaaS & Software, Information Technology & Services, Events

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Building Authority and Influence

Founded by Steve Dodsworth, Primotech Consulting helps businesses navigate complex cybersecurity challenges and rapidly evolving technology—and now also runs private networking events for tech leaders as Cyber & Beats.

Steve understood that influence on LinkedIn was crucial: “We’re basically trying to become a cybersecurity influencer, a top voice on LinkedIn. So when people look at me for new business, they see someone engaged in the industry who talks sense.”

But like many founders, Steve lacked the time and capacity to consistently create and share expert content that would build credibility and authority.

The Challenge

Standing Out in a Competitive Market

Cybersecurity is a fast-moving industry. Every day brings new hacks, regulations, technologies, and stories that demand attention.

Steve explains: “Cybersecurity is unique. There’s a lot happening. It’s newsworthy. But turning all of that into meaningful, consistent content takes time, energy, and industry knowledge.”

The alternative—relying on AI tools—wasn’t enough.

“There’s a tipping point where people are sussing out AI tools quite quickly now. What makes 100 Pound Social different is you know what you’re doing, and you’ve got industry experience. That isn’t everywhere.”

The Solution

Content That Builds Thought Leadership

Primotech Consulting joined 100 Pound Social in March 2024. From the start, Steve was impressed by the onboarding process and how quickly his content strategy took shape.

The £100 Posts Plan delivers tailored content across Steve’s LinkedIn profile three times a week—focusing on cybersecurity insights, regulations, and industry developments.

“100 Pound Social has latched onto all those facets of it and made me look like a thought leader. I’m following the news, I’ve got interesting things to say, and I’m educating my following. That’s really important.”

With content running in the background, Steve has been able to focus on clients and strategy—while still building visibility in front of decision-makers.

Posts Crafted

Click on a post to make it larger

Primotech Post 1
Primotech Post 2
Primotech Post 3
Primotech Post 4

I’m very happy with the results—we’re seeing a lot of growth, engagement, and a lot of new clients.

The Results

Growth, Clients, and Industry Recognition

Since partnering with 100 Pound Social in the summer of 2024, Primotech Consulting has achieved outstanding results a year later:

  • +844% Impressions
  • +100% Engagement
  • +1300% Audience Growth

The increased visibility is translating into real business outcomes.

“I’m very happy with the results. We’re seeing a lot of growth, engagement, and a lot of new clients.”

Beyond the numbers, Steve has positioned himself as a recognised voice in his industry: “It’s built a family of connections in cybersecurity—the leaders, the C-suites. Being connected with them and recognised as a thought leader means they see that I’m one of them and know what I’m talking about.”

He sums it up simply: “It’s great value, and I’d advise anybody to do it. Spend time upfront giving as much detail as you can—it’ll pay dividends. After that, you can pretty much sit back and relax.”

It’s great value, and I’d advise anybody to do it—after onboarding, you can pretty much sit back and relax.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.