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Simon Lill

Partner, Info IQ

How Info IQ Stays Relevant on Social Media with Expertly Curated Content

We’ve got trust and faith in what’s coming out and we let it run now without too much intervention.

Info IQ is a digital transformation consultancy focused on large enterprises, primarily in the telco, utilities, and financial services sectors.

Industry

Consulting

Plan

Social Media Posts Plans

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Case Study

Expert Social Media Marketing to Boost Brand Credibility

We chatted to Info IQ partner Simon Lill about his experience working with 100 Pound Social.

Before signing up for the Posts Plan, Simon says the company was struggling to find the time to do its own social media posting.

“We were stretched across a range of things” he recalls.

The Challenge

Varying Availability to Post on Social Media

Simon says Info IQ knew they had to be posting on social media regularly, but as a small business, time was a problem.

“You can sometimes have large swings in the availability of time – from having absolutely none to having enough time to do everything over again.” he says.

“Our social media objectives are reasonably modest: we want to be alive and current.”

Being active on social media is essential for businesses, Simon says.

“Informal referencing is now the norm and that’s why platforms like LinkedIn are really important, because people are checking in on you at any moment.”

“Social media is all part of the business-as-usual process of either squaring up to new clients or revisiting old ones.”

The Solution

Consistent Posting by Social Media Marketing Experts

Info IQ is on the Posts Plan, with regular posts each week to the company’s LinkedIn and Twitter profiles.

Every month, a dedicated Content Creator and Editor hand-craft posts for the company.

Simon says the regular posts both showcase the company’s point of view and highlight their relevance.

“If you do nothing else, do this. Vital signs are essential online and you’ve got to have that heartbeat on your social media.” he says.

“It gives you credibility. It answers the questions: are you for real? Do you exist? Are you what you claim to be?”

Posts Crafted

Click on a post to make it larger

If you do nothing else, do this. Vital signs are essential online and you’ve got to have that heartbeat on your social media.

The Results

Boosting Info IQ’s Digital Presence with Expert Social Media Management

Simon explains that 100 Pound Social helps him to spend a more manageable amount of time on Info IQ’s social media output.

“We’ve got trust and faith in what’s coming out, and we can let it run now without too much intervention.” he says.

“I would recommend 100 Pound Social because it’s good value and they’re a sensible bunch!”

I would recommend 100 Pound Social because it’s good value and they’re a sensible bunch!

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.