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Lee Mills

Founder, Guiding Edge

“I’m getting called a LinkedIn superstar!”: 668% Increase in LinkedIn Engagement For Consultancy, Guiding Edge

60%

Increase in Page Views

50%

Increase in Website Visitors

8 Hours

Saved Per Week

858%

Increase in Impressions

600%

Increase in Followers

668%

Increase in Engagement

Guiding-Edge

The interaction has been astonishing: we’ve had an 858% increase in LinkedIn impressions and a 50% increase in website visitors.

As a new business, leadership development consultancy Guiding Edge needed to build its brand, increase its online visibility, and create meaningful engagement with its target audience on LinkedIn.

Industry

Consulting

Plan

Social Media Posts Plans

Website

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Case Study

Building Social Media From Scratch

Founder Lee Mills says he knew it would take time he didn’t have to deliver a strong social media presence so he turned to 100 Pound Social.

Lee has been on the £300 Posts Plan since March 2024. The plan provides full social media coverage with 5 posts per week to Lee’s personal LinkedIn, Guiding Edge company’s LinkedIn, and on X (Twitter).

Also included in the plan is:

  • 500 word monthly blog
  • Alt text
  • Branded graphics
  • Logo on images

The Challenge

Growing Brand Awareness and Visibility

As a small business, Guiding Edge was starting from scratch on social media.

Lee faced the common struggle to find time to create regular, high-quality posts that would effectively engage his audience.

Building brand awareness, establishing authority in the market, and driving website traffic were top priorities, but the demands of running the business left little time for managing a consistent social media presence.

Lee said, “a fundamental aspect of business nowadays is that social media presence, that online presence,” and described himself as “one man army” trying to cope.

Now he’s working with 100 Pound Social, Lee says “The quality is there, the regularity is there, and the numbers speak for themselves. The team understands the consulting industry, and they’ve hit the mark every time. I chose the blog package as well, and the quality of research and writing has been so well received.”

View a sample of a blog written for Guiding Edge by 100 Pound Social >

The Solution

Hands Off Tailored Content

Lee says that after signing up with 100 Pound Social, he “immediately saw a really strong uplift in interaction and it’s just continued.”

Lee is particularly impressed by the human touch in 100 Pound Social’s service.

Unlike competitors that rely heavily on AI, 100 Pound Social took the time to understand Lee’s business, his target audience, and the style he wanted to convey through posts and blogs.

The onboarding process was smooth and simple, and the team’s attention to detail ensured that the content reflected Guiding Edge’s values and expertise.

Lee has also highlighted the excellent customer service, particularly his dedicated Customer Success Manager, who works closely with him to implement new ideas and adjust the content as needed.

“I’m more than happy with the quality of the posts, the blogs have been excellent, you guys have got it bang on point. Your experience shows, so the impact on the business in terms of the brand awareness for us at such an early stage now is immense.

Posts Crafted

Click on a post to make it larger

The impact on the business in terms of brand awareness at such an early stage is immense.

The Results

Explosive Growth in Engagement and Brand Awareness

Within just a few months of working with 100 Pound Social, the results were outstanding:

  • 60% increase in pageviews on Guiding Edge’s LinkedIn company page over 90 days
  • 112% increase in unique visitors to the company page
  • 600% increase in followers on Lee’s personal LinkedIn page
  • 668% increase in engagement on his personal LinkedIn page
  • 858% increase in impressions, totaling over 15,000 impressions in just three months

A single post generated 900 impressions, impressive for a business starting from zero followers
Lee also saw a 50% increase in unique visitors to Guiding Edge’s website, translating the LinkedIn activity into real business interest and leads. He says a former colleague and peer now describes him as a “LinkedIn superstar!”

One of the most significant benefits for Lee was the time saving of at least 8 hours a week. This freed up his schedule to focus on high-value activities, such as delivering workshops and facilitating client engagements—meaning he’s saving up to £10k a week.

Lee told us “for the output that you guys have done and the quality, I could never have got that on my own. The time saved and the results achieved make it a brilliant return on investment.”

He summed up working with 100 Pound Social by saying, “the effect is I know that I can leave that side of what I need to do and not worry about it. That’s huge for an early-stage business.”

Your team understands the consulting industry, and they’ve hit the mark every time.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.