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Mike Fetters

CEO and Founder, Formidable Minds

How Formidable Minds became a LinkedIn Thought Leader with 100 Pound Social

27%

Post Reactions Increase

1000+

Post Impressions Increase

90%

Reduction in Marketing Costs

Formidable-Minds

100 Pound Social gives us credibility, positions us as a thought leader and saves us an incredible amount of time.

Formidable Minds is a consulting firm specialising in Revenue Operations, Sales & Marketing mechanics and implementing commercial technology stacks, with a specialist focus on the Salesforce Customer 360 platform.

Industry

Consulting

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Saving Time and Money with Expert Social Media Marketing

The company wanted to create a stronger brand on social media and offer more impressive content to its followers and clients but struggled to find the consistency needed to do this.

Now Formidable Minds is on 100 Pound Social’s £200 Posts Plan. The plan includes the creation and publication of regular social media posts to the company’s LinkedIn page and to the CEO and Founder’s personal LinkedIn.

The plan adds branded graphics to every post and also provides access to the Content Panel which allows the company to:

  • Preview;
  • edit;
  • and approve posts.

The Challenge

Standing Out as a Thought Leader on Social Media

CEO and Founder of Formidable Minds, Mike Fetters, wanted a more “grown up” approach to building his company’s brand voice on social media.

Before working with 100 Pound Social, he struggled to find the time to regularly create LinkedIn content. When work got busy, LinkedIn took a back seat: “all of a sudden I’ve dropped the ball and am not doing anything any more and I know LinkedIn needs regular content.”

Mike’s team tried to use AI to create their posts but found: “there are very obvious tells when content is written by AI.”

That’s not something he needs to worry about when working with 100 Pound Social, as we have a strict policy against AI-generated content; content for Formidable Minds is hand-created by Mike’s a dedicated UK-based Content Creator and Editor.

According to Mike: “The people at 100 Pound Social are really good and really engaging. It’s been really easy and it adds incredible input into my business—and from a value for money perspective, it’s a no brainer.”

The Solution

In Depth Social Media Posts To Create a Voice of Authority

Mike says regular posts by 100 Pound Social “capture the essence of what we do, makes our voice an authority in this space. It’s hitting the mark that we need.”

He has been impressed by content that mirrors Formidable Minds’ specialism in RevOps and Salesforce, and that it always hits the right tone and reaches the right people.

Mike says it’s been so easy to work with 100 Pound Social thanks to a simple initial set up, regular engagement and a straightforward feedback process.

“It works very well, it means I can do things on my own time rather than having to have a set dedicated time in my diary.”

Mike is now saving a day of writing content, which amounts to about 90% of his day rate, making 100 Pound Social a no-brainer when it comes to value for money.

Posts Crafted

Click on a post to make it larger

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You’re one of the top customer service operations I’ve ever dealt with.

The Results

Increasing Engagement and Followers Through Spot-On Social Media Content

Mike says, “I know for a fact they [prospects] are going to LinkedIn and looking at us. Now that we’ve got a whole plethora of relevant and engaging content, it’s having a big impact in terms of people’s perception of us as a business.”

He says Formidable Minds would not be “as far as we are now if we didn’t have all that content. Having blanks and no engagement figures on LinkedIn doesn’t show a business that takes itself seriously.”

Mike regularly reviews the ROI on his social media investment with 100 Pound Social. The company’s posts, created by 100 Pound Social, have led to an increase of +1000 impressions when published, and in the last month reactions to posts were up by 27%.

According to Mike, “I get these stats on LinkedIn that show how many posts I post compared to my competitors and there’s three that are in a relatively similar situation to us—and we get more engagement than them. So from that respect, we’re winning.”

“The experience of working with 100 Pound Social is one that I value. I’ve recommended you to a lot of other people.”

100 Pound Social really cares about the direction in which your clients are going and how you can help them.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.