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Prof. Ashley George FRSC

President and Founder, Tech For Good

How Non-Profit Tech For Good Developed a Unified Voice on Social Media With 100 Pound Social

Tech-for-good

100 Pound Social has given us a regular, branded heartbeat.

Tech For Good is a non-profit that helps global organisations run Social Corporate Responsibility challenges, aligned with the United Nations’ Sustainable Development Goals.

Industry

Charity & Non-Profit, Information Technology & Services

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Creating a Cohesive Social Media Presence with Expert Marketing

Tech For Good social media content covers topics of global importance – from improving health and education around the world to tackling climate change.

Before reaching out to 100 Pound Social, the company struggled to:

  • create a cohesive tone on social media;
  • produce regular content covering complex global issues.

Now the business is on the £100 Posts Plan which includes 3 posts each week to the company’s LinkedIn and Facebook Business Page.

The posts use a distinctive voice and cover both business-to-business and business-to-consumer bases.

The Challenge

Creating a Unified, Consistent Brand Voice on Social Media

President and Founder of Tech For Good, Ashley George, told us that before working with 100 Pound Social, the company’s posts were written in varying styles by members of his eclectic team.

This meant their brand voice wasn’t aligned. He says: “We had a group of individuals writing so the brand voice didn’t come through.”

Posts were shared on their socials sporadically, as and when members of the team remembered to do so. Ashley says “it wasn’t a routine heartbeat.”

Rather than spending time on a disjointed social media strategy (when they remembered to do so), Ashley wanted his staff to spend their time inspiring businesses to take on global social development challenges.

When considering an outsourcing partner, Ashley needed confidence that the content writers would hit the sensitive tone required for his global organisation.

He was keen to find a social media agency that could:

  • create a bright, standard tone of voice for the company;
  • publish social media posts on a consistent schedule;
  • create impactful content that stresses sensitivity and connection, rather than “doom and gloom”.

The Solution

100 Pound Social’s Dedicated UK-based Content Team

Coming across 100 Pound Social, Ashley found a cost-effective supplier that could create regular social media content designed to reflect the company’s narrative.

Ashley’s dedicated, UK-based Content Creator and Editor create a new set of posts for Tech For Good once a month and notify Ashley when the new content is ready for him to review in his Content Panel.

Ashley maintains complete control over Tech For Good’s social content, using the flexible Content Panel platform to:

  • preview;
  • edit;
  • and approve posts.

This ensures he is happy with the content and visuals before they go live.

Working with 100 Pound Social allows Ashley to tick Tech For Good’s social media off his to-do list in one sitting, once a month.

He can access the Content Panel at any time, in case he wants to:

  • tweak a post;
  • or, add additional content during the month.

He says this is essential because “occasionally there will be something that happens across the world, that means we need to respond and make changes.”

As well as having direct contact with his dedicated Customer Success Manager via email and our Client Portal, Ashley uses his Monthly Review Form to ask us to cover specific topics and content in his upcoming posts, as well as to provide general feedback on his posts.

Posts Crafted

Click on a post to make it larger

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100 Pound Social is delivering on its promises.

The Results

Hassle-Free, Social Media Consistency

Tech For Good is seeing the impact of their investment with 100 Pound Social in the form of more followers responding to calls to action.

Ashley says: “Placing [our social media post creation] with 100 Pound Social created a tone that sits at the heart of the company.”

The haphazard job of content creation has been handed over, ensuring Tech For Good can focus on its vital work on 17 Sustainable Development Goals, making the planet a better place for all of us.

Today, Ashley’s team invest very little time in the social media process because it’s taken care of by 100 Pound Social.

Ashley says he is pleased with the tailored approach: “It gives us a regular branded heartbeat that allows my team to focus on other issues.”

He says he doesn’t “have to intervene because 100 Pound Social is delivering on its promises.” He’s also been impressed with how we have dealt with the “emotionally charged” topics his company is focussing on.

He says 100 Pound Social is “a worthwhile organisation to be partnered with.”

“I would recommend 100 Pound Social because it allows my team to focus on the inbound contacts, rather than dealing with creating the outbound posts.”

100 Pound Social allows my team to focus on the inbound contacts, rather than dealing with creating the outbound posts.

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  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.