Julia McNally

Founder, Airscan

“It’s like we have a whole marketing team behind us”: How Environment Tech AirScan Grow Online

It astounds me every week that 100 Pound Social deliver new interesting posts with very little input from us.

Airscan uses new technology and innovation to monitor the environment and improve the health and well-being for all.

Industry

Business Services

Plan

Social Media Posts Plans

Website

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Case Study

Standing Out in a Crowded Market

Airscan data and air quality modelling pinpoints air pollution so it can inform tailored interventions, drive awareness and more effective policies, and ultimately lead to cleaner air.

The company is part of a booming market so needed help:

Now the business is on the £100 Posts Plan which includes 3 posts every week on the company’s LinkedIn and X (Twitter).

The Challenge

Producing Relevant Social Media Content Regularly

Founder of Airscan, Julia McNally, told us she knew the company needed to have a really good social media presence because their competitors do, but she found it hard to find the time to post on a regular basis.

Before working with 100 Pound Social, Julia says they wanted to save the time they were spending on a sporadic posting schedule.

Julia needed a social media agency that could:

  • deliver consistent posts that made the company stand out;
  • be efficient and work independently, saving Airscan valuable time;
  • create high-quality posts on the right topics.

She said: “We needed to save time but still have a strong social media presence; trying to find the time to create those posts regularly was tough.”

The Solution

Regular Social Media Content That Requires Little Input

Working with 100 Pound Social, Julia has found a cost-effective supplier that creates the right kind of social media content when she needs it.

She says “It’s a really simple, clear solution for a good price point.”

Julia’s dedicated, UK-based Content Creator and Editor create a new set of posts for Airscan each month and let Julia know when the new content is ready to review in the Content Panel.

Julia uses the flexible Content Panel platform to:

review scheduled content;
and preview and approve posts.
Julia says she never has to intervene and is impressed with the interesting topics 100 Pound Social posts about, saying “I use the content as a springboard to create more, it’s fantastic and on point every time.”

Working with 100 Pound Social makes it look like Airscan has a whole marketing team behind them, which “is brilliant” Julia says.

Posts Crafted

Click on a post to make it larger

We needed to save time but still have a strong social media presence, trying to find the time to create those posts regularly was tough.

The Results

A Regular Social Media Presence With No Intervention

Airscan is benefitting from its investment with 100 Pound Social in the form of more engagement on LinkedIn, with people frequently reposting the content being created by the team.

Julia says it’s clear “a lot of thought has gone into the posts and they’re consistent every week.”

She’s also pleased with the value for money offered by 100 Pound Social, saying “to get that level of detail for the money is fantastic, I can’t fault it.”

Julia says she’s confident to leave 100 Pound Social to get on with the time-consuming job of content creation, leaving her more time to focus on growing the business.

She says: “Not having to think about social media, or allocate resources to it, is fantastic.”

If you’re looking to springboard your brand on social media, using 100 Pound Social is a no-brainer.

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