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Fit Training

Janet Reveley, Founder

“It Helps Me Focus on the Business”: How FIT Training Doubled Instagram Reach with 100 Pound Social

200%

Increase in Reach

100%

Follower Growth

5 Hours

Saved Each Week

Fit Training Feature Image

“100 Pound Social saves us up to 5 hours a week and delivers far more value than the cost of the plan.”

Industry

Health, Beauty & Wellness, Sports, Education

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Consistent Instagram Growth for Global Fitness Brand

FIT Training, led by CEO Janet Reveley, helps fitness professionals around the world turn their passion for health and wellbeing into a career.

As a business that supports a younger and highly social media active audience, Instagram plays an important role in connecting with aspiring trainers and building a global community. However, maintaining consistent content while running a growing business was becoming difficult.

Janet explains: “We wanted to get going with Instagram because that is where our target audience spends their time. The goal was to create consistency and make sure our account was active and relevant.”

Having someone reliable to manage the process was key. Janet needed a solution that would allow the business to stay visible online without requiring constant direction or supervision.

That is why FIT Training partnered with 100 Pound Social in January 2025, on the Basic Social Media Plan. 

The Challenge

Maintaining Consistency Without Losing Time

Like many growing businesses, Janet found that managing social media internally required more time than expected.

Even when companies bring in support, social media can still demand oversight and strategic direction from leadership.

Janet explains: “Even if you have a social media manager, you still need to direct them and check whether everything is on brand. That still takes time.”

The team needed a partner who could work independently while still understanding the business, its audience, and the tone of voice required to communicate with fitness professionals.

The Solution

A Reliable Instagram Strategy That Runs Smoothly

By working with 100 Pound Social, FIT Training was able to build a consistent Instagram presence without adding additional workload for the internal team.

The content strategy focuses on the realities of working in the fitness industry, offering insights and practical perspectives that resonate with aspiring trainers and professionals alike.

Janet says: “I know your team checks what is happening on our website and uses that to guide the posts. That is exactly what I wanted.”

Over time, the content has naturally evolved to speak more directly to the professional side of the industry.

“It has become more detailed about what it means to be a fitness professional. It has developed in that direction without me needing to guide it.”

This hands off approach has allowed the company to maintain a strong online presence while focusing on other areas of growth.

“100 Pound Social saves us up to 5 hours a week and delivers far more value than the cost of the plan.”

Posts Crafted

Click on a post to make it larger

Fit Training Post 4
Fit Training Post 3
Fit Training Post 2
Fit Training Post 1

“It helps me focus on other aspects of the company, knowing our Instagram account is being looked after professionally.”

The Results

Higher Reach, Faster Growth, and Valuable Time Back

Since working with 100 Pound Social for more than a year, FIT Training has seen strong growth in visibility and engagement on Instagram.

Results so far include:

  • 200% increase in reach
  • 100% growth in Instagram followers
  • 3 to 5 hours saved each week

Importantly, the growth has been sustainable. Janet says that the followers gained are engaged members of the community rather than temporary spikes.

“The followers stay and they do not disappear. We are building a real community.”

The time saved has also had a meaningful impact on how Janet runs the business.

“It helps me focus on other aspects of the company knowing our Instagram account is being looked after professionally.”

Financially, the return on investment has been equally clear.

“I would say we are saving at least five times more than the cost of the plan.

Janet says she would definitely recommend working with 100 Pound Social.

“Our reach has increased by 200 percent and our Instagram followers have grown by 100 percent, while building a genuine community.”

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT billed biannually. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.