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Lee Cunningham

Founder

Cloudorizon Build a Consistent Social Media Brand Presence

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The plan is absolutely perfect for us. You deliver all you promise, for £100 per month—it’s quite awesome.

Cloudorizon uses multiple, complimentary low code technologies to solve integration and automation challenges for their customers. Describing themselves as a digital enablement company, they believe integration is the key component to success in the digital economy.

Industry

IT Services, SaaS & Software

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Building a Consistent Social Media Brand Presence

We chatted to Lee Cunningham, Cloudorizon’s founder, about his experience working with 100 Pound Social.

Before working with us, Lee described the company’s social media marketing as ‘a bit of a mess’ consistency wise. They understood the need to have a social presence, but being a small business, didn’t have the time to do this.

Now they’re on our Posts Plan, with regular posts to Cloudorizon’s LinkedIn and Twitter pages.

The Challenge

Finding Time for Social Media Consistency

Cloudorizon struggled to find time to do anything in the social media marketing space, and what they did manage to produce was, Lee felt, “really hit and miss”.

“Someone might write posts one week in a certain style, someone else might do it the next month in a completely different style. There was no consistency, no consistent message, no concerted effort.”

“That building of a brand, awareness of who you are, and creation of expertise or perceived expertise is vitally important to what we do.”

The company were looking for help to build a consistent social media brand presence online, and our marketing outreach triggered Lee’s interest.

“I actually did something which I never do, and went and and had a look at your website. Then I met with the 100 Pound Social Team who were very charming, plausible and believable.”

“I also liked that you don’t have to sign up for a long term, it’s flexible. That’s a big tick.”

The Solution

Regular Brand-Boosting Posts on Social Media

Lee signed up for our expert Posts Plan, featuring regular posts to the company’s Twitter and company LinkedIn, and Instagram pages.

Every month, a dedicated Content Creator and Editor handcraft posts for Cloudorizon’s social media accounts.

Lee says the posts “just work”, adding, “I don’t know how you do it, but you nail what we want without a huge amount of input from us at all.”

Lee was also happy with the onboarding process, saying “It obviously worked, because you nailed it with the subjects that you write about on our behalf.”

Posts Crafted

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Somehow you kind of magically understand exactly what it is I’m trying to say. I find the plan fantastic. Very easy, with no friction whatsoever.

The Results

An Improved Brand Presence and Increased Following

Now, Cloudorizon have a regular brand presence online, and as Lee reports, have increased their social media following.

“It provides that assurance to clients that we’re a credible business. The whole idea behind signing up for the plan was to give it a try and see if it worked. And it did.”

Lee also reports that Workato, for whom Cloudorizon are a Platinum Partner, were impressed with the company’s improved social media marketing.

“I had a meeting with Workato, and they were really happy with what we’re doing on the social media side of things, which is very, very important to us.”

“As soon as I talk to anyone about our social media, I recommend 100 Pound Social. It’s an excellent service.”

The plan gives us a presence in social media that we’ve never had – that crucial credibility.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.