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Not Just Travel

Paul Geaves, Personal Travel Consultant

“I Literally Had Zero Presence”: How Not Just Travel Built Strong Credibility on LinkedIn with 100 Pound Social

100%

Increase in Connections

730%

Increase in Engagement

2-3

Conversation Requests in a Day

Not Just Travel Feature Image

“The impressions are growing and growing and growing.”

Industry

Travel, Tourism and Leisure

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

Building Trust and Visibility on LinkedIn

After years working in recruitment, Paul Geaves launched his travel business knowing that LinkedIn would play a key role in generating leads and building credibility with potential clients.

But there was one major issue.

“I literally had zero presence on my LinkedIn company page.”

While Paul was actively reaching out to prospects on LinkedIn, he knew that if people clicked through to his profile and company page, they needed to see an active, professional business with expertise in travel.

Creating that kind of consistent content himself simply wasn’t realistic.

“I just don’t have the time or the mindset to come up with the right kind of posts.”

Having previously worked with 100 Pound Social on another business venture, Paul already trusted the team and knew they could help him create the kind of LinkedIn presence he wanted.

So in January 2026, he joined the Premium Social Media Plan.

The Challenge

Creating Consistency and Credibility on LinkedIn

For Paul, LinkedIn wasn’t just about posting content.

It was about supporting lead generation and creating trust.

He was already carrying out direct outreach to potential clients, but knew that outreach alone wouldn’t be enough.

“If they were going to go and look at my messages and look at my page… what we want them to see is that I am actually an active company who has a lot to say about travel.”

Like many business owners, consistency was the difficult part.

Paul explains that handling social media for travel agencies personally can quickly become emotionally draining, especially when negative responses or rejection creep in.

“You have that little bit of apprehension… maybe I should leave it until Thursday… and then it’s Thursday next week and you still haven’t done it.”

He needed a system that would keep momentum going consistently, without becoming another time-consuming task on his plate.

The Solution

Consistent LinkedIn Content That Supports Outreach and Builds Trust

Working with 100 Pound Social gave Paul a consistent stream of professional LinkedIn content for Not Just Travel that reinforced his expertise and supported his outreach strategy.

The content helped position him as:

  • Active and engaged in the travel industry
  • Knowledgeable and credible
  • Consistent in front of potential clients
  • Professional without sounding overly corporate

Paul says: “What’s being put out there is having the right effect and making people react positively to it.”

One of the key benefits was being able to fully hand over the process.

“My experience was perfect: the tone, attention to detail and bang on product.”

The consistency also removed the stop-start nature that often happens when business owners try to manage social media themselves.

“When you’re not involved in it at all, it just keeps on going.”

Because Paul already had a clear strategy for LinkedIn outreach, the posts by 100 Pound Social worked alongside his connection requests and direct messages, helping prospects feel more confident engaging with him.

“I’m 100% sure they wouldn’t be doing that if they got my message and looked at my page and there was nothing there.”

Posts Crafted

Click on a post to make it larger

Not Just Travel Post 1
Not Just Travel Post 2
Not Just Travel Post 3
Not Just Travel Post 4

“My experience was perfect: the tone, attention to detail and bang on product.”

The Results

More Engagement, More Connections, and More Conversations for Not Just Travel

Within the first few months of working with 100 Pound Social, Paul saw significant growth across his LinkedIn activity.

Results included:

  • 100% increase in LinkedIn connections between January and March 2026
  • 730% increase in engagement across his LinkedIn content
  • Regular inbound conversation requests from outreach activity
  • A stronger, more professional LinkedIn presence
  • Increased visibility and credibility with potential clients

Paul says: “The impressions are growing and growing and growing.”

The increased engagement translated into real business conversations.

“Yesterday I had two or three people that wanted to talk.”

Importantly, the content helped reinforce trust and credibility with prospects before conversations even began.

For Paul, the biggest value comes from knowing the marketing is consistently happening in the background while he focuses on building the business.

“If I hand it over, I know you know what you’re doing, so out they go. It’s better than I would ever do myself.” 

“It's better than I would ever do myself.”

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  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT billed biannually. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
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  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.