Cybersecurity, SaaS & Software, Information Technology & Services, Events
Social Media Posts Plans
Steve Dodsworth, Founder
Increase in Impressions
Increase in Engagement
Increase in Audience
Cybersecurity, SaaS & Software, Information Technology & Services, Events
Social Media Posts Plans
Founded by Steve Dodsworth, Primotech Consulting helps businesses navigate complex cybersecurity challenges and rapidly evolving technology—and now also runs private networking events for tech leaders as Cyber & Beats.
Steve understood that influence on LinkedIn was crucial: “We’re basically trying to become a cybersecurity influencer, a top voice on LinkedIn. So when people look at me for new business, they see someone engaged in the industry who talks sense.”
But like many founders, Steve lacked the time and capacity to consistently create and share expert content that would build credibility and authority.
Cybersecurity is a fast-moving industry. Every day brings new hacks, regulations, technologies, and stories that demand attention.
Steve explains: “Cybersecurity is unique. There’s a lot happening. It’s newsworthy. But turning all of that into meaningful, consistent content takes time, energy, and industry knowledge.”
The alternative—relying on AI tools—wasn’t enough.
“There’s a tipping point where people are sussing out AI tools quite quickly now. What makes 100 Pound Social different is you know what you’re doing, and you’ve got industry experience. That isn’t everywhere.”
Primotech Consulting joined 100 Pound Social in March 2024. From the start, Steve was impressed by the onboarding process and how quickly his content strategy took shape.
The £100 Posts Plan delivers tailored content across Steve’s LinkedIn profile three times a week—focusing on cybersecurity insights, regulations, and industry developments.
“100 Pound Social has latched onto all those facets of it and made me look like a thought leader. I’m following the news, I’ve got interesting things to say, and I’m educating my following. That’s really important.”
With content running in the background, Steve has been able to focus on clients and strategy—while still building visibility in front of decision-makers.
Since partnering with 100 Pound Social in the summer of 2024, Primotech Consulting has achieved outstanding results a year later:
The increased visibility is translating into real business outcomes.
“I’m very happy with the results. We’re seeing a lot of growth, engagement, and a lot of new clients.”
Beyond the numbers, Steve has positioned himself as a recognised voice in his industry: “It’s built a family of connections in cybersecurity—the leaders, the C-suites. Being connected with them and recognised as a thought leader means they see that I’m one of them and know what I’m talking about.”
He sums it up simply: “It’s great value, and I’d advise anybody to do it. Spend time upfront giving as much detail as you can—it’ll pay dividends. After that, you can pretty much sit back and relax.”
Results generated for 1,000+ clients across every B2B industry
