Antoine Jamin

President, Avel Consulting

“It Isn’t Generic, It’s Tailor-Made”: How Avel Consulting Doubled Its LinkedIn Following with 100 Pound Social

2X

LinkedIn Followers

11K

Impressions

2 Hours

Saved Each Week

100 Pound Social content is bang on, it reflects the tone of my brand.

Avel Consulting is a Montreal-based consultancy specialising in business transformation and strategy.

Industry

Consulting

Plan

Social Media Posts Plans

Website

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Case Study

Doubling Reach and Strengthening Brand Presence

President Antoine Jamin is passionate about helping organisations evolve and succeed in competitive markets. But while the consultancy was thriving offline, building a consistent and engaging presence on LinkedIn proved challenging.

Antoine explains, “I was spending at least a couple of hours a week trying to create posts. It was stressful, and I knew it wasn’t sustainable. At the same time, I needed content that reflected the tone of my brand and positioned Avel Consulting as an expert in its field.”

Looking for a cost-effective, tailored solution that would save him time while elevating his firm’s digital presence, Antoine partnered with 100 Pound Social’s £100 Posts Plan in March 2023.

The Challenge

Struggling to Stay Visible While Saving Time

For Antoine, the biggest hurdle wasn’t recognising the importance of LinkedIn—it was finding the time and resources to manage it effectively.

He wanted content that would:

  • Showcase Avel Consulting’s expertise in business transformation
  • Reflect the unique tone and voice of his brand
  • Keep his company visible and credible in a competitive consulting market

But creating posts himself was draining valuable time from running his business.

“I was spending at least a couple of hours every week trying to write posts. It was stressful, and I knew I needed a better solution.”

Antoine also worried that outsourcing content might lead to generic posts that didn’t resonate with his audience—or worse, didn’t sound like him at all.

The Solution

Tailored, On-Brand Content Without the Stress

In March 2023, Antoine joined the £100 Posts Plan, covering both his personal and company LinkedIn pages.

The 100 Pound Social team built a content workflow that:

  • Found trusted, relevant sources in his industry
  • Repurposed Antoine’s own materials into polished posts
  • Scheduled content at the right times for his Canadian audience
  • Ensured every update felt authentic and tailored to his brand

“You listen to my needs. What you do isn’t generic—it’s really tailor-made. You’re bang on; it reflects the tone of my brand.”

With 100 Pound Social managing his LinkedIn presence, Antoine could focus on running his consultancy while knowing his online profile was growing consistently.

Posts Crafted

Click on a post to make it larger

100 Pound Social listens to my needs. What you do isn’t generic—it’s really tailor-made.

The Results

Doubling Followers and Building Authority

Two years on, Avel Consulting’s online presence has grown significantly:

  • Doubled LinkedIn following: from 700 → 1,500
  • 2 hours saved per week on content creation
  • 10,866 impressions in the last 12 months
  • 10.4% engagement rate
  • 756 post clicks

“You’re putting my business out there with knowledge in very relevant fields. It helps people perceive Avel Consulting as credible and authoritative.”

Beyond the numbers, Antoine says working with 100 Pound Social has been efficient, stress-free, and high-value:

“I can reach out and within a few hours I get an answer. It’s easy. And in terms of value, you’re crushing it for the price being paid.”

Working with 100 Pound Social is easy. And in terms of value, you’re crushing it for the price being paid.

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