Consulting
Social Media Posts Plans
Partner, Info IQ
Consulting
Social Media Posts Plans
We chatted to Info IQ partner Simon Lill about his experience working with 100 Pound Social.
Before signing up for the Posts Plan, Simon says the company was struggling to find the time to do its own social media posting.
“We were stretched across a range of things” he recalls.
Simon says Info IQ knew they had to be posting on social media regularly, but as a small business, time was a problem.
“You can sometimes have large swings in the availability of time – from having absolutely none to having enough time to do everything over again.” he says.
“Our social media objectives are reasonably modest: we want to be alive and current.”
Being active on social media is essential for businesses, Simon says.
“Informal referencing is now the norm and that’s why platforms like LinkedIn are really important, because people are checking in on you at any moment.”
“Social media is all part of the business-as-usual process of either squaring up to new clients or revisiting old ones.”
Info IQ is on the Posts Plan, with regular posts each week to the company’s LinkedIn and Twitter profiles.
Every month, a dedicated Content Creator and Editor hand-craft posts for the company.
Simon says the regular posts both showcase the company’s point of view and highlight their relevance.
“If you do nothing else, do this. Vital signs are essential online and you’ve got to have that heartbeat on your social media.” he says.
“It gives you credibility. It answers the questions: are you for real? Do you exist? Are you what you claim to be?”
Simon explains that 100 Pound Social helps him to spend a more manageable amount of time on Info IQ’s social media output.
“We’ve got trust and faith in what’s coming out, and we can let it run now without too much intervention.” he says.
“I would recommend 100 Pound Social because it’s good value and they’re a sensible bunch!”
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