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Mark Payne

CEO, Updatedge

“Quality content at a sensible price”: Teacher Availability Sharing Platform Updatedge Develop the “right voice” on LinkedIn

Updatedge

100 Pound Social has created a bedrock of quality content for the company to build on.

Updatedge works with schools to invite local workers to connect and share their availability – schools can then select the most suitable available workers via the platform.

Industry

Education, SaaS & Software

Plan

Social Media Posts Plans

Website

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Case Study

Establishing an Online Business Presence with Expert Social Media Marketing

Updatedge supply teachers and support staff use the free mobile app to share their availability with local schools and other local businesses.

Before coming to 100 Pound Social, the company was struggling to:

  • regularly commit to producing content;
  • create interesting social media posts;
  • develop a strong online presence.

Now Updatedge is on the £100 Posts Plan which includes 3 posts each week to the company’s LinkedIn and X (Twitter), as well as access to a Content Panel where Updateage review and approve the social media posts created by the 100 Pound Social team.

The Challenge

Producing Regular and Interesting Social Media Content

CEO of Updatedge, Mark Payne, said that before working with 100 Pound Social, he knew the start up needed a social media presence but he found it difficult to commit to regularly producing content, “so I came to 100 Pound Social to take that pressure away from me.”

He needed a social media agency that could;

  • deliver consistent posts to build an online presence;
  • create interesting content to help the company stand out;
  • and target both sides of a complex market.

The Solution

Consistent Social Media Content in the Company’s Voice to Build its Brand

Working with 100 Pound Social has allowed Mark to build a foundation of high-quality content that fits the brand’s voice at the “sensible price” of £100 a month.

Mark has a dedicated UK-based Content Creator and Editor who create a new set of posts for Updatedge each month and notify Mark when the new content is ready to review in the Content Panel.

Mark says the whole process is “nice and clear”, and he was impressed by how quickly content was being created. “100 Pound Social is very responsive and is excellent at capturing the brand voice.”

He is also impressed by his Customer Success Manager, saying “they’re very responsive and quick to act on feedback.”

Posts Crafted

Click on a post to make it larger

100 Pound Social has absolutely delivered value to the company with its quality content.

The Results

An Impressive Social Media Presence in a Tough Market

Updatedge is benefiting from the investment with 100 Pound Social in creating a “bedrock” for the company’s future of engaging, high-quality content.

Mark says he’s confident “the consistent content is adding value” to the business.

Now Mark doesn’t have to struggle to find time to create posts and can trust 100 Pound Social to deliver the right content in the right voice for his brand.

He says “the consistent good quality content is great value for money and 100 Pound Social is so easy to deal with.”

Thanks to 100 Pound Social, we now have a great foundation in the right voice on social media.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.