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Belinda Huckle

Managing Director & Co-Founder, SecondNature

“Work Smarter”: How SecondNature Outsource their Social Media and Achieve Brilliant Results

SecondNature

100 Pound Social delivers a professional, consistent social media presence that boosts our brand awareness.

SecondNature provides in-person and online business presentation skills training for a wide range of global, national, and local clients.

Industry

Professional Training & Coaching

Plan

Social Media Posts Plans

Website

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Table of Contents

Case Study

The Challenge

The Solution

Posts Crafted

The Results

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Case Study

SecondNature’s Journey to Effortless Social Media Management

The company wanted to maintain a strong social media presence but struggled with the time commitment needed to create consistent, high-quality content.

They initially signed up to 100 Pound Social’s £100 Posts Plan but quickly upgraded to the £200 Posts Plan when they realised how much they were getting out of our services.

The £200 Posts Plan includes the creation and scheduling of 4 social media posts per week, branded graphics, access to a Content Panel to review posts, request changes, and approve content—as well as so much more.

The Challenge

Finding a Sustainable Social Media Solution

We spoke to Belinda Huckle, Managing Director & Co-Founder of SecondNature, about the challenges that led her to 100 Pound Social.

Belinda told us: “We knew it was really important to have a social presence and had somebody internally posting twice a week.

“Being a boutique training and coaching consultancy, we realised that it wasn’t sustainable to do this internally.”

“It came down to a very simple resourcing question. We started thinking: How can we work smarter, not harder?”

The Solution

Professional Content Creation and Management

SecondNature signed up with 100 Pound Social in April 2024.

Their journey started with our 10-day Onboarding Process. This process allows our UK-based Content Team to get an in-depth understanding of each client’s business and social media goals.

Belinda says: “I thought the onboarding process was fantastic. It was a consultative conversation so Gavin (Co-Founder & Managing Partner of SecondNature) and I felt like we’d found somebody who understands our business and challenges.”

She added, “We came out of the onboarding feeling we had a plan that was appropriate for us as a consultancy.”

After viewing the first set of posts created for SecondNature, Belinda was impressed. She said: “The range of subjects, the relevance of the topics, the fact that they’re up to date and that they are well researched was absolutely brilliant.”

She praises 100 Pound Social’s:

  • professionalism and thorough understanding of SecondNature’s business
  • ability to create relevant, high-quality social media content
  • flexibility in incorporating feedback and making adjustments.

Belinda said: “What the plan gives us is a professional, consistent social media presence that helps to drive awareness of our brand in a way that helps us feel very comfortable and very confident.”

“One thing we especially love about 100 Pound Social’s service is that we have the end of month review. This gives us a terrific opportunity to suggest articles around things like new research that has come out.”

“The people are a joy to work with and what you deliver is value for money.”

Posts Crafted

Click on a post to make it larger

SecondNature Post 1
SecondNature Post 2
Screenshot 2024 09 27 172815
SecondNature Post 4

The process is fantastic. The people are a joy to work with and what you deliver is value for money.

The Results

A Window into SecondNature’s Brand

Belinda says, “The task of constantly posting content on social media was time-consuming. So [us not having to do it] is absolutely a benefit.”

Today, 100 Pound Social is key to maintaining SecondNature’s brand image online. Belinda says “what’s posted must be spot on” and 100 Pound Social is hitting the mark.

She notes that after the first month, they were pleasantly surprised and delighted by:

  • the professionalism of the writing
  • how relevant it was for their target audience
  • how clear, concise and punchy the content was.

She’s also impressed by 100 Pound Social’s responsiveness to feedback.

“We realised it was about ensuring the content writer approached those posts through our lens and experience. Everything has been incredibly smooth and spot on regarding the messaging and content.”

She says she’s very happy with how 100 Pound Social manages her account and would recommend the £200 Posts Plan.

In her words, this plan provides exceptional customer service and peace of mind.

Everything has been incredibly smooth and spot on regarding the messaging and content.

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FAQs

Frequently Asked Questions

If your questions are not listed below, please book a call to speak to a member of our team

  • General Questions
  • 100 Pound Social is a UK-based subscription social media and content marketing service for startups and small businesses. Founded in 2017, we provide expert-written social media posts, blog articles, newsletters, and lead-generation at a fixed monthly rate.
  • We make professional content marketing easy, affordable, and hands-off. After choosing a plan and completing a short onboarding process, our team will create content tailored to your brand and audience. We also offer LinkedIn lead generation, blog, and newsletter writing. You’ll review and approve everything before it goes live—no contracts, no hassle.
  • Our fully remote team is based across the UK, with all content created in-house by British writers and editors. We serve clients worldwide.
  • No contracts, no commitments. Our services are billed monthly—or you can save up to 15% with a quarterly or bi-annual subscription. You can cancel at any time by giving 30-days notice—and you can try our service risk-free with our 20-day money-back guarantee.
  • We create high-quality social media posts, SEO blogs, newsletters, and LinkedIn content. Our posts include quotes, tips, promotions, questions, industry insights, and more—each piece is tailored to your business and target audience.
  • While we currently focus on written and graphic content, we’re exploring short-form video services. Click here if you'd like to be notified when this feature becomes available.
  • We create content for LinkedIn Personal Profiles, LinkedIn Company Page, Facebook, Instagram, X (Twitter), and Google Business Profile.
  • Yes. Every post, blog, or lead gen message is researched and written specifically for your brand and goals by your dedicated UK-based Content Team—no templates, no AI-generated content.
  • We use high-quality stock images and create branded graphics using your logo and visual style. You can also supply your own assets during onboarding.
  • The LinkedIn Lead Generation Plan is a service designed to help businesses generate B2B leads through LinkedIn. It involves sending high-converting messages to your ideal clients on LinkedIn, generating positive replies directly in your LinkedIn inbox.
  • Just select your plan, complete the onboarding form, and our team will take it from there. You'll receive your first content draft within 10 working days for approval before anything is published.
  • Plans start at £100/month + VAT. We offer various posting frequencies and add-ons such as blogs and LinkedIn lead generation. See our pricing page for full details.
  • Absolutely. You can mix and match services—choose how many posts per week, add blog writing and newsletters, or include lead generation as needed.
  • Once your onboarding form is submitted, your Onboarding Manager will check we have all the information we need. Your Content Team and/or LinkedIn Team start work on your campaign. Your plan goes live 10 days after sign-up.
  • You’ll receive new content each month, delivered a few days before it’s scheduled to go live. You’ll have time to review, approve, or request changes, depending on your plan.
  • Of course! You retain full control of your social channels and can post whenever you like to supplement the content we create and publish for you.
  • Yes. You’ll receive all content in advance for review. If you need changes, you can edit posts yourself in our user-friendly scheduling system, or ask us to revise them, depending on your plan.
  • Just let us know—your dedicated Customer Success Manager will work closely with you to update the content until it exceeds your expectations. If you’re still not happy in the first 20 days, our refund policy has you covered.
  • No. For clients on our social media plans, we use a secure platform called HeyOrca to schedule and publish your content without needing your login credentials.
  • You’ll be assigned a dedicated Customer Success Manager. You can contact us via email, our messaging portal, or schedule a call. We also provide a client dashboard to manage your plan.
  • We offer a white-label reseller programme. If you’d like to offer 100 Pound Social’s services under your brand, you can learn more here.
  • Payments Questions
  • You’ll be prompted to set up a recurring payment subscription when you sign up. You can choose to pay monthly, quarterly, or bi-annually. We offer discounts if you opt to pay on a quarterly or bi-annual basis. Get started to take a look at the options.
  • If you decide your investment wasn’t worthwhile, we’ll give you a refund anytime during the first 20 days after your sign-up date. You can view your first full month’s campaign, including your first month of social media posts and/or newsletter, blog and LinkedIn lead generation campaign before reaching the end of your money-back period, making signing up with us risk-free.
  • Yes. Once your 20-day money-back guarantee period is over, we require 30 days notice to cancel. Just let your dedicated Customer Success Manager know you'd like to cancel and your plan will wrap up 30 days later—or if you’ve paid more than 30 days in advance, at the end of your current payment period.